If you are working on a new website, there is likely a lot on your mind right now. You are probably thinking about development, aesthetics, and front-end design, as well as content and marketing. While all of those aspects of building and maintaining a successful site are important, it is also vital that you put enough time into keyword research. Especially with regards to when it comes to your content creation.
If you start diligently researching keywords at the outset you will have a clear route to take your site and content.
Don’t worry if you find keyword research intimidating or a little scary, as there are plenty of great tools out there that can help you out. In the following post, we are going to look at some of the best FREE keyword research tools out there.
WordStream Free Keyword Tool
The first on our list is the popular WordStream Free Keyword Tool. If you are looking to figure out the best keywords to reach the first 30 search results, this is a great piece of software to use. It is quite similar to Google Keyword Planner, so if you have experience of that, you will find WordStream’s user-friendly design very similar.
Initially, you need to enter the keywords you wish to target, and then you are given a full list of related keywords and phrases. A great function, if you don’t mind sharing details is that with the WordStream tool you can have keywords delivered into your email inbox.
For a more comprehensive use of this tool, you need to experiment with its Free Keyword Niche Finder. The overarching goal with this tool is finding profitable niches.
Although you will notice that most of the keyword tools on this list provide you with strong selections of keywords to target, you could be missing out if you are not taking into consideration what your rivals are doing.
Now, it is actually quite easy to look at any blog post or other style of the page and find insightful keyword data. However, it’s also rather time-consuming. This is where the Scout Chrome extension from Wordtracker comes in really handy. All you need to do to put this bad boy to good use is to install it and then go to any webpage and while hovering over its content, tapping the W button.
You are provided with a word map of all the keywords and phrases that are used most on that page. Great features that are an integral part of this tool including – being able to assess your competition’s strategy, accessing high-level performance metrics for keywords, and the fact that it is all presented in a very easy to understand interface that is available just by clicking its icon on your Chrome toolbar.
It’s safe to say that many of us have used Google Keyword Planner a little too much. Although you can get most of the keywords and informative metrics you need to make key decisions for your marketing strategies, failure to look elsewhere may mean you are missing out on some key data.
When you use Ubersuggest, though, you get access to a range of keywords that are often unavailable through the Keyword Planner from Google. As such, it’s a good idea to leverage the best of both and use a two-stage keyword search strategy with, first Google Keyword Planner, followed by Ubersuggest.
You just need to simply type the targeted keyword you are working with into Ubersuggest and then the suggest button, which generates a meaty and substantial list of keywords that will provide you with a lot of great suggestions and ideas. One of the coolest features of Ubersuggest is that it takes each keyword and breaks its results right down to the letter. So, if you were searching for content marketing, for example, you could then look at all the long-tail keywords including the phrase ‘content marketing’ along with words beginning with a following it.
Are you one of these clever people that’s used the autocomplete feature built into Google’s search bar to create blog titles and keywords? If yes, you’ll definitely love the next tool on our list – Soovle. Simply put, this is a keyword research tool based on the above principle, but instead of just taking autocomplete suggestions from Google, it takes it from other sources too, to help you easily increase your search volume.
Other sources include Amazon, Wikipedia, Bing, and even YouTube.
Are you interested in combining keywords for stronger content marketing strategies? Keyword In is the right tool for you. To start with, you need a long-tail keyword. Once entered, the tool then mashes it all together to supply you with a huge and diverse list of prospective keywords. Most tools discussed in this post are fairly easy to use, but Keyword In stands heads and shoulders above them all as perhaps the easiest overall to use. In just a couple of minutes, you can put your keywords in, select from the range of options and then produce a list of results to work from.
Even if you don’t always like the results this tool returns, it is easy to go back a stage and tweak things a little in your long-tail words and phrases. To get the best out of this tool, try experimenting with each match type, such as exact, phrase, and broad match.
Bulk Keyword Generator
You will find if you spend enough time toying around with these tools that while many are designed to work well with a variety of different kinds of websites, some are designed as effective for a specific kind of site. Tools such as IMforSMB. This bulk keyword generator is most effective for the sites of local service companies. Why? It’s made to work on the premise that you are looking specifically for localized keywords.
The tool is easy enough to use and starts with offering a selection of different business categories and then you are taken through a niche selection process to pinpoint the service types you are looking to promote. After you reach the stage where you enter the service location you can then generate keywords. Be prepared – you will be stunned by the results this baby produces.
It’s true that many of the results aren’t spectacular and could be reached using other methods and tools. However, it’s the convenience and quickness that makes this a unique tool. You jump several stages ahead.
Google AdWords: Keyword Planner
If you were looking through this list wondering why we were idiots and had left off the most popular keyword research tool of the lot, we did that to draw your attention to some of the others available before talking about the granddaddy – Google AdWords Keyword Planner.
This is not just great for starting a site, but also great to utilize throughout the process of maintaining and growing it through the ever-challenging process of creating fresh content. By far the biggest benefit of this tool is the most obvious and written in its name – its source is Google. The main search engine most of us look to target for SEO on sites.
Another major benefit, again owing to its creators, is the fact that once you have typed in a particular keyword you want to research, you are given everything you need, and it’s all laid out nicely. As well as search words and terms, there are also other suggestions made. While some may work, some may not. Most importantly, you will want to pay attention to the keywords. Along with the keywords, you get information about the competition, suggested bids (for any of you that want to use AdWords), and the average monthly search rates.
I was going to leave this post here as it is but then it occured to me to also add in the two paid tools that we also use for our research.
When it comes to paid tools you can’t get much better than AHREFS. Granted it’s not cheap at $99 per month for Lite but they do give you a limited free trial for 7 days and it’s worth it if your doing lots of deep dive complex research. We use this in conjunction with Rush below.
SEMRush is My personal favourite for ultra deep research and to be honest it’s more of a marketing suite analysis tool than a pure keyword tool. However I like the way the data is laid out and also the reports that I can produce with it for clients. Once again not cheap though at $99 per month and for some data you have to buy add ons which can be costly once you start adding them in.