SEO Beginners Guide

15Degrees-North Beginner’s Guide to SEO will provide you with a great overview of all the aspects that are involved when embarking on an SEO campaign for your site.

What is Search Engine Optimization (SEO)?

Search Engine Optimisation (SEO) is an intricate and complex concept to navigate. If you are just beginning with SEO and are often left scratching your head then you are far from alone. This guide aims to help the beginner wade through the vast world of search engine optimisation by providing information in an easy to understand format.

It is first important to define what SEO is. SEO is a discipline, born out of marketing, focused primarily on improving search engine visibility for your web sites. SEO is comprised of technical elements and creative ones, all designed to improve visibility, rankings, and traffic. SEO need not be complex, though; it is also about making your site more user-friendly and focused on structuring your web pages so search engines understand.

Why can’t the search engines figure out my site without SEO?

While search engines have come a long way, they still do not possess thought processes similar to humans. Search engines are becoming smarter every day, but there is still a limit to how smoothly search engines operate. With the right SEO you can increase your site’s visibility immensely, while the wrong kind can push your site so far down the list that most people will never see it.

Looking at your site search engine results without considering SEO will mean many hours of frustration and less traffic for your site.

SEO is not just about getting your content to search engines; it is also about giving your site rankings a boost for important key phrase searches so your content can be found where your target audience is most likely to look. In today’s busy world, people are looking for easy searches, thus sites need to be competitive. Those that use SEO will be more competitive than those who do not and SEC-optimised sites will have many more site visitors.

Can I do SEO for myself?

The basics of SEO are accessible to almost everyone despite SEO being a complex concept. Committing to learning even a small amount of SEO is sure to pay off with a large change in your search engine hits. SEO does not need to cost money in addition to time; there are many free SEO programs available to help you on the web. Written guides are a great first step for those interested in SEO.

Some people may not be able to handle their SEO needs alone. That’s ok! 15Degrees-North is available to help you with your specific needs.

How much of this article do I need to read?

Who does not want FREE traffic to their site? I am sure you do. Of course once you understand SEO you will soon realise that it is not free at all. However if you are new to SEO and let’s face it with the amount of new websites being created everyday LOTS of people are then this short(ish) guide is just for you. We recommend that you read this guide a couple of times over as it will give you a good grounding in all aspects of SEO and then you can fine tune your campaign from there.

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