Search engine optimization (SEO) is one of those strange, fiddly kind of topics that experts are always trying to define, but they never seem to come up with anything practical. Sure they have some very impressive-seeming textbook-style definitions, that are likely quite accurate, but until now, nobody seems to have put out any kind of usable definition. That is, the kind of definition that you can actually understand, and then apply to your website in some kind of practical and realistic way.

Think about it. What does the phrase “a highly specialized process of building a successful website” really do for you? Yes, it does state what search engine optimization is about, but it doesn’t really help you to get the job done, or achieve that “successful website” they mention. So here’s the definition of SEO that you’ve been waiting for. The one you can actually use as a foundation for your own SEO strategy.

Search engine optimization addresses two important needs for a website. Those are:

* Attracting new visitors
* Turning those visitors into customers who make a purchase

There are many different marketing strategies that an be used to bring in a lot of traffic to your website. However, nothing is as specialized and effective as search engine optimization. The reason for this is that it is in the nature of SEO to achieve the two aforementioned needs in a very specific way. This means that search engine optimization:

* Attracts targeted visitors, that is, people who are actually looking for what the website is offering, as opposed to just anybody on the internet.

* Attracts those targeted visitors at the time that they are most receptive to your message, because they are already specifically seeking information regarding what your website has to offer.

This is all accomplished by using certain specific techniques, such as:

* Keywording,
* Meta tags,
* Creating inbound links,
* Working on achieving high traffic levels

These are only the most popular among the most commonly used methods. From here, it’s only a matter of coming up with your own strategy, and making SEO work for you.

Mark