One of the elements most commonly forgotten by search engine optimization (SEO) specialists is the importance of the domain name. Among all of the other elements considered by Google and the other large search engines that are used throughout the world, the domain name itself is now being included. What does that mean to you as a website owner? It means that you’re going to need to understand what your domain name is doing for you when it comes to SEO.

Not only will your domain name need to say something about your site, but you will also be disclosing how long you intend to keep the domain name, and for how long you currently have it registered. One year just doesn’t count as much as it used to. Spammers will frequently keep a one year registration for their single hit and run. However, a five year domain name registration will look much more favorably on your SEO efforts, as Google will consider you a business that intends to be around for a good long while.

So now there is just one more benefit to registering your domain name for a few more years down the road. Not only will you save money in the long run, since most domain name registration companies will give a discount for longer periods of time, but you will also avoid having to pay for the registration renewal every year, and it will effectively work in your favor when it comes to the search engine optimization of your website.

When you show that you’re serious about sticking around for a good while into the future, your domain name can be your best friend for search engine optimization. Contact your registration company to find out how you can extend your registration and obtain better search engine ranking.

Mark.

PS
yes yes I know 15dn does not mean anything but its to late to change it now 🙂 At the time I was trying to keep the email address short as 15degrees-north is a bit long.