A resounding yes would be my answer! It has to be the best way to generate one way links to your site bar none! Not only that but as your articles spread around the net this leads to extra traffic, you begin to be known as an expert in your field.
As proof of this We recieved from our web design form an enquiry today for web design. Nothing new there as we get them everyday epsecially since we arrived on page one for “web page design” in MSN and others. What struck me though was right at the bottom where we ask “how did you find us” The answer was
One of your articles on yahoo!
It is amazing where all these little breadcrumbs that we spread around the net turn up and this is the beauty of article marekting, you just never know who is reading them.