Search engine optimisation
Region’s Best Search Engine Optimisation (SEO) Services
More and more shoppers make online purchases today. So, the number of people who choose to buy products and services online is constantly growing. That’s the reason why you shouldn’t strive to run business in the areas that have the highest population density. Such a strategy doesn’t work anymore! However, it makes sense to focus on location-based online marketing.
People tend to use search engines when they need to find the necessary products, services and information online. Google remains the number one search engine in the world these days. That means that Google search engine optimization has to be a key part of your business promotion strategy. In other words, you need to do everything possible to get your website to the top of Google search. This is something that can help you increase online visibility for your business.
Designing a great-looking and user friendly website for business is not a privilege anymore, but a common need. On the other hand, your website will not generate sales if it can’t be found by your prospects online. You also need to promote your website in search engines (such as Google, Bing and Yahoo). By doing so, you’ll be able to attract the targeted audience to your business. 15Degrees-North has a great experience in optimizing websites for search engines. Our highly trained SEO professionals are looking forward to helping you with all of your search engine promotion needs!
Our SEO specialists are highly trained in all aspects of search engine optimization (such as keyword research, on-site optimization and offsite optimization). We are the region’s leading search engine marketing company. 15Degrees-North has brought together a team of talented SEO experts, web developers, content writers and usability specialists. Each of our employees is real expert in what he/she does. We’ll create a SEO friendly website that will help your business stand out from the crowd.
There has been a lot of talk about the importance of search engine optimization. Actually, using high quality SEO services delivers multiple significant benefits to businesses. If your site is optimized for search engines successfully its web pages will begin to rank higher for keywords. As a result, search engines will generate high amounts of targeted traffic to your site. It’s important to note that search engine traffic is effectively converted into prospects and sales. So, if you improve your site’s keyword rankings your sales will increase dramatically. Search engine optimization also has a profound positive impact on brand. Your brand awareness will increase if you take advantage of professional SEO services.
There are two types of search engine optimization strategies. SEO professionals can use either White Hat SEO or Black Hat SEO techniques. It’s crucial for you to know the differences between White Hat SEO and Black Hat SEO methods.
White Hat SEO is all about using legal SEO methods for improving your site’s search engine rankings. White Hat SEO strategy focuses on keyword research, effective on-page optimization, quality content and building relevant backlinks. It may take you some time to improve your site’s SEO if you choose to use White Hat SEO methods. However, this type of search engine optimisation provides long term results.
Black Hat SEO strategies involve using forbidden search engine optimization techniques such as hidden content, keyword stuffing, link farming, etc. It’s worth noting that Black Hat SEO methods provide quick results. On the other hand, a website may be penalized or even banned by search engines. If this happens, it will take you a lot of time to get the problem fixed. Without a doubt, Black Hat SEO techniques should be avoided.
At 15Degrees-North we are committed to using White Hat SEO methods in our work. So, if you use our search engine promotion services you can be sure that your website will not be penalized by search engines. We offer cost-effective SEO solutions that provide businesses with high return on investment.
Why Do You Need Search Engine Optimisation?
The statistics shows that 90% of buyers in the United Kingdom use Google to find the necessary products and services online. If you optimize your site’s pages for the necessary keywords a lot of prospects will be able to find your site in search engines. If done right, search engine optimization will become a powerful online advertising tool for your business.
It’s fair to say that site’s search engine optimization plays a key role in business success. And of course, business owners should do everything possible to dominate Google search results.
Every online business sector is highly competitive nowadays. So, it’s not enough to create a great-looking site and fill it with great content to start selling products and services successfully online. Obviously, you need to do more to get a top Google ranking for your business.
Many people believe that it’s easy to optimize site’s pages for the targeted keywords. Apparently, that’s not the truth! If you don’t have SEO experience you’ll definitely find it hard to do site’s search engine optimization on your own.
In fact, site’s search engine optimization is the type of work that requires knowledge, experience, skills and tools. Above all, search engine optimization is a time-consuming process. That means that it would be better for you to hire SEO professionals who know what they do.
Key Elements of a Successful SEO Strategy
Would you like to get the most out of your SEO efforts? If so, you will need to create a SEO strategy that works. When developing a SEO strategy for a website you need to take into consideration many important things. Keep in mind that there are two main factors which have a huge impact on the success of your search engine optimization strategy.
First and foremost, you need to analyze your website carefully. After that, you should check which sites of similar type rank well in popular search engines (Google, Yahoo, Bing and others). By doing this, you’ll be able to figure out what type of content your site needs.
Another important thing that you need to do is to analyze all possible risks of your SEO strategy. Take into consideration both short-term and long-term risks.
Google has recently updated its algorithms. The goal of such updates as Panda and Penguin is to make it difficult for SEO experts to manipulate search engine rankings. That’s the reason why SEO strategies based on spammy techniques don’t work anymore.
Obviously, you need to focus on White Hat SEO methods that correspond to the rules of search engines and provide long term results. You should always publish original and relevant content on your site’s pages. Plus, it’s important for you to make sure that your website is user-friendly.
Here are other things you need to do to improve your search engine optimisation strategy: using optimal keyword density, optimizing heading tags, optimizing Meta information, content blogging and building incoming links.
Attracting Links to a Website
Link development remains a very important part of a SEO campaign. High quality backlinks from relevant sites will certainly have a huge positive impact on your search engine rankings. Link building is a challenging task particularly if you have never done this before.
The reality is search engines pay a close attention to the quality of incoming links these days. So, you shouldn’t try to attract as many links as possible to your site. Focus on building authority links as well as quality links.
Incoming links from authority websites (such as Wikipedia) will help you boost your site’s rankings. Incoming links from relevant sites are known as quality backlinks. Backlinks of this type are also good for your website’s SEO. It’s also important to build one-way links (without reciprocal links). Such backlinks look natural and have a more powerful effect on your search engine rankings.
15Degrees-North is a search engine optimization company with a huge experience in building links for different types of websites. We have developed an effective link building strategy that works and provides long term results. Our search engine promotion professionals are real experts in link development. Using White Hat link building techniques we will attract permanent backlinks to your site which will have a profound positive impact on your search engine rankings.
Adding a Blog to a Website
Nowadays, all major search engines (such as Bing and others) pay a close attention to user experience. There is the evidence that sites with useful content rank better in search engines. This is why it’s so important for website owners to provide content that truly adds value. It’s a great idea to update your site with fresh and interesting content.
Blogging is a great way of adding content to a website. Website owners choose to take advantage of content blogging technique for obvious reasons. You’ll be able to get more search traffic to your site if you publish keyword rich articles on your blog. You can also use your site’s blog to interact with your prospects and existing customers.
15Degrees-North is always happy to provide a complete solution for all of your blogging needs. We’ll setup a blog on your site and develop an effective content marketing strategy for your business. Our creative content writers will provide you with high quality content. So, you’ll be able to update your site with valuable content on a regular basis.
Optimal Keyword Density for SEO
Search engine optimization begins with keyword research. Keyword selection has an influence on the efficiency of your SEO campaign. Obviously, you need to pick up keywords that can generate high amounts of search traffic to your site. On the other hand, you shouldn’t focus on highly competitive search terms. The reality is it’s hard to achieve top search engine ranking for highly competitive keywords. That means that you should aim to select the best keywords in terms of traffic and competition.
Once the list of targeted keywords is ready it’s time to start on-page optimization. In other words, you need to optimize content on your site’s pages for targeted search terms. How many times should you insert keywords into texts? What is the optimal keyword density for SEO? Actually, there are questions faced by so many SEO experts these days. Now, let’s try to find the correct answers to these important questions.
Google doesn’t give recommendations on the optimal keyword density. So, it’s up to you how many times to use keywords on a page. However, stuffing site’s content with keywords is something that should be avoided. In other words, you don’t need to put keywords into text everywhere. Do your best to integrate keywords into content naturally.
Optimizing Meta Descriptions
Meta description is web page’s description that users see in search engine result pages. Actually, the Meta description tag briefly explains to search engines what content on a web page is all about. It’s important for website owners to optimize Meta descriptions correctly.
When it comes to creating Meta descriptions for web pages, keyword stuffing should be avoided. If you stuff Meta description with keywords people may consider this as spam and finally they may refuse to click on your web page.
Our SEO professionals will write creative and unique Meta description texts for your site’s web pages. Your Meta description will be relevant to the content on a web page. We’ll also include a call to action into Meta description. So, after reading your Meta description users will be interested in visiting your web page. Each of your Meta descriptions will contain the targeted keywords. As a result, web pages will have a better chance to rank high in search engines.
Optimizing Header Tags
Search engines take into account header tags as well as sub headings of site’s web pages. This is why you need to focus on optimizing your website’s HTML header tags.
A web page with the correct heading structure has a good chance to rank high for targeted keywords. So, it’s incredibly important to create the heading structure of a web page correctly. In other words, you need to give priorities to header tags (from H1 to H6) correctly. Let’s imagine that you use H1 tag on a web page. After that you need to use H2 tag. This tag should be followed by H3 tag. Obviously, H1 tag shouldn’t go after H3 tag on your web page.
Alt tags can be also used for optimizing content on a web page. It makes sense to put keywords into the description of images on your site’s web pages. By doing so, you’ll be able to make your content more relevant to the targeted key phrases and improve your search engine rankings.
SEO Dos and Don’ts
Do: First of all, you need to do keyword research and choose the best keywords for your SEO strategy. After that you should develop your content marketing strategy.
At the first stage, you need to create title tags for your site’s web pages. Web page’s title should contain no more than 55 characters. Make sure that title description is relevant to content on a web page. When creating titles for web pages you should also think about SEO. It’s a great idea to put a keyword in web page’s title.
You should aim to provide original and interesting content on your website’s pages. Don’t use the same search terms in the text many times to avoid keyword stuffing. Try to insert similar keywords as well as long tail search phrases in content. And of course, keywords should look and sound natural in the text.
Don’t: Publishing Duplicate Content on a Website
Duplicate content negatively affects the success of your search engine optimization strategy. You’ll not be able to achieve top search engine rankings if you publish duplicate content on your web pages.
It’s also important to note that search engines may not index web pages with duplicate content. This is a reason why getting rid of duplicate content is a very important task for SEO. So, you should always publish original content on your web pages if you would like to get the most out of your SEO strategy.
Do: Provide Links to High Domain Authority Sites
Providing links to authority sites is something that may also help you improve your site’s rankings. Google and other search engines like sites that link to relevant sites and high authority sites. Plus, if you link to other sites you may also get quality backlinks.
Do everything you can to avoid attracting backlinks from spammy sites. Such backlinks will have a negative effect on your search engine rankings. Nowadays, search engines pay a close attention to the quality of incoming links. Only quality links can boost your website’s SERP rankings.
Don’t: Providing Links to External Sites Very Frequently
As mentioned above, linking to relevant sites and high domain authority sites is very good for website’s SEO. On the other hand, too many external links may negatively affect your search engine rankings. Websites with a huge number of outbound links look spammy. That means that you should be very selective when it comes to providing external links. Give outbound links to good sites only!
Why Choose 15Degrees-North for Search Engine Optimization?
Do you need to create a well-optimized site for your business? Or, maybe, you would like to improve your existing site and make it more SEO friendly? One way or another, 15Degrees-North can help!
We specialize in all types of search engine optimization services such as SEO audit, keyword research, onsite optimization, content marketing, link development and more.
We don’t guarantee that your website will get to number 1 on Google for all keywords you target! We also don’t recommend anyone to deal with SEO experts who make such big promises. However, if you choose to contact 15Degrees-North for your SEO needs you can rest easy knowing that our professionals will do every single thing possible to increase your organic search traffic significantly. In addition, we always do our best to provide our customers with long-term SEO results.
If you have any questions about our SEO services, please contact 15Degrees-North today. We’ll clarify all of your questions and recommend you the best SEO solution for your business needs. Use the power of high quality search engine optimization services to promote your website!