On-page Optimization is a Key Ingredient of Your SEO Campaign’s Success
Search engine optimization consists of three main stages: 1) keyword selection, 2) onsite optimization as well as 3) offsite optimization. After performing keyword research, it’s time to start onsite optimization. In fact, onsite SEO is all about making your site’s web pages relevant to targeted keywords.
On-page optimization includes the following: optimizing Meta descriptions and heading tags, content optimization as well as image optimization. Making a site mobile responsive is also a part of onsite optimization process.
Of course, off-page SEO is more important component comparing to on-page SEO. However, your site will hardly rank well on Google for the necessary keywords without proper on-page optimization. On the other hand, if your web pages are well-optimized your site will have a good chance to receive top organic search engine optimization rankings.
What is on-page optimization of a website?
Google and other search engines pay a close attention to on-page optimization of a website. When doing on-page optimization you should aim to create a user-friendly website. Usability is crucial for SEO success. If your site is convenient for users Google and other search engines are likely to rank its web pages higher. As a result, you’ll be able to increase your website’s search traffic significantly.
It’s widely known that Google frequently updates its algorithm. That’s why it’s so important for you to keep up-to-date with Google algorithm updates and SEO trends. And of course, you need to make the necessary changes to your SEO strategy. No matter how often Google changes its algorithm, the search engine will always give the number 1 priority to user-friendly websites.
Nowadays, Google search engine has a very complex algorithm. Obviously, relevance has become a more important factor for the search engines. Thus, the only thing you can do to improve your site’s rankings is to make content on your web pages more relevant to the targeted keywords.
Let’s imagine that a new visitor has come to your website. The big question is – will a visitor stay on your website or he/she will leave your site without considering your products or services? Obviously, your job is to make a great first impression on your site’s visitors. Keep in mind that you have only 8 seconds to impress people who have come to your site. You should offer something great to visitors of your website.
Actually, the success of your website depends a lot on its content. Remember, the task of a search engine is to provide users with the content that’s most relevant to their queries. That means that content on your site’s web pages need to be relevant to target keywords. On the other hand, texts on your web pages have to be easy to read.
As a website owner, you should do everything you can to convert prospects into real customers. Your goal is to create an interactive site that your visitors will definitely like. If users find it interesting to navigate your website they’ll probably stay on it and generate a purchase.
However, the success of your SEO strategy will depend not only on your site’s content. There are many other factors which have an impact on your site’s rankings. Read on to figure out what needs to be done to get the most out of your onsite SEO efforts.
Optimizing Meta Descriptions
Meta description is the description of a web page that users see in search engine results. Meta description goes under web page’s Meta tag title. The primary goal of Meta description is to tell search engines what your web page is about.
Search engines pay a close attention to Meta descriptions of site’s web pages. So, if you would like your web page to rank high in search engines for the necessary keyword then you definitely need to include it in web page’s Meta description.
If you create the perfect Meta descriptions for your web pages you’ll be able to provide your website with significant SEO benefits. In other words, the site with well-written Meta descriptions has a better chance to rank high in search engines for target keywords. That’s why it’s important for you to write unique and keyword rich Meta tags for site’s web pages.
When writing Meta description you need to ensure that it will look great both on desktop and mobile devices. Remember that your site has to be mobile friendly. So, the optimal length of Meta description has to be between 165 and 175 characters.
While creating Meta description you should describe your business properly. Plus, you need to include keywords as well as brand name in the description. On the other hand, putting too many keywords into Meta description may negatively affect your site’s rankings as well as conversion. That means that keyword stuffing should be avoided. Make sure that keywords in Meta description sound natural.
Optimizing Heading Tags
Optimizing heading tags on web pages also plays an important role in site’s search engine optimization. Heading tags also need to be a key element of your landing pages. In other words, you need to make sure that your landing page contains H1 tag. On the other hand, a landing page doesn’t have to contain more than one H1 tag.
Your site’s web pages should have well-structured content with headings and subheadings. Heading tags can be used to create a good structure for content on a web page. It’s a great idea to use subheadings (H2 tag as well as H3 tag) for dividing a web page into different sections. By doing so, you’ll make it easier for users to read text on your page. You need to know that H2 tag as well as H3 tag can be used more than once on a web page.
Optimizing heading tags can greatly contribute to your site’s SEO. When Google robots come to a site they usually start crawling web pages. The robots analyze heading tags and content provided on web pages carefully. So, your job is to make your heading tags relevant to content on your web pages.
And of course, you should include target keywords into heading tags on your web page for SEO purposes. However, using too many keywords in heading tags should be avoided. Keyword stuffed heading tags are not good either for SEO or site’s visitors.
It’s no surprise that Google doesn’t like duplicate content. So, repeated heading tags will certainly have a negative impact on your Google rankings. That’s the reason why you should always write unique heading tags for your web pages.
Optimizing Images on a Website
You should provide images on your web pages if you would like to make your site user-friendly. Images are a great way of describing products (or services) and improving the user experience of your website.
Well-optimized images are also good for website’s SEO. You can use images to tell search engines what your site’s web pages are all about. Oftentimes, images appear in search results. Therefore, if you optimize your site’s images for targeted keywords successfully then your site’s search traffic is likely to increase significantly.
You must be very selective when it comes to picking up images for your site’s web pages. Obviously, you should aim to choose images which are relevant to content on your web page. It also makes sense to pickup images that can add visual effects to the article.
The alt tag is used to describe an image. Additionally, the alt tag provides website owners with the perfect opportunity to make content on a web page more relevant to the target keyword. Obviously, optimizing images on web pages is something that needs to be done for improving website’s SEO.
It’s a great idea to insert target keywords in alt tags. By doing this, you’ll be able to make your images relevant to content on web page. And of course, you should avoid keywords stuffing when optimizing alt tags on site’s web pages. In addition, you should optimize image’s description and file name.
You should always edit images prior to uploading them to a website. If the file name of your image has nothing to do with content on your web page then you definitely need to change it. Create the file name for your image that’s relevant to content on your web page. Such an image is likely to have a profound positive impact on your site’s SEO.
Another important thing that you need to be aware of is that large images may have a negative impact on website load speed. If your web pages have large images it may take your site too much time to load. That’s the reason why your images need to be scaled properly.
If your site’s web pages load slowly most of visitors will probably leave your site without purchasing your products or services. The statistics shows that users usually leave a website if it doesn’t load within 3 seconds.
Obviously, you should do every single thing possible to speed up your website and optimize your loading times. One of the best things you can do is to compress images on your website. So, your images will become smaller and after that your site’s pages will begin to load faster.
Making a mobile friendly website
We live in the mobile era where the global mobile traffic is constantly growing. Nowadays, mobile internet usage already surpasses desktop usage. A lot of people use mobile devices to browse the Internet and buy products online these days.
The number of mobile users is expected to grow in the foreseeable future. That’s why it’s so important for business owners to make their websites mobile friendly. You’ll be able to improve your site’s conversion rate significantly if you take advantage of responsive web design services.
Above all, Google has recently made an announcement that mobile friendly sites will have a better chance to achieve top search engine rankings. However, if your site is not mobile responsive then its web pages are unlikely to rank high in the search engine. Obviously, creating a mobile responsive website has to be one of the top priorities for your SEO campaign.
Providing High Quality Content on a Website
Content creation is a very important part of onsite SEO strategy. Quality content is something that helps websites stand out from the crowd. When Google robots visit a site they try to figure out how its web pages are relevant to search terms.
It’s no surprise that a lot of content is available in the Internet these days. However, only websites with original content have a chance to achieve top site’s rankings. So, you should always publish unique content on your site’s web pages.
Today, it’s hard to imagine site’s SEO without content marketing. It’s worth noting that content creation is no easy task. First and foremost, you should aim to create interesting, easy-to-read and, most importantly, unique content. Additionally, it’s crucial for you to write keyword rich content that meets search engine requirements.
People tend to use search engines to get the answers to their questions. That means that you should aim to provide the content that brings the answer to user’s question. A lot of content creators choose to write in a conversational tone for a good reason. The reality is writing in a conversational style means better user experience that’s good both for site’s visitors and SEO.
Needless to say that keyword stuffing is something that makes a bad impression on site’s visitors. Using the same keywords on a web page too many times may lead to Google penalties as well. Obviously, you shouldn’t use keywords wherever it’s possible. Always make sure that keywords sound natural in the text.
You’ll be able to build trust with your prospects if you provide them with quality content. This will help you turn your potential clients into real ones. Finally, your customer base will expand. More people will purchase your products or services and your sales will increase significantly.
Internal linking is also good for your website. For example, it’s a great idea to provide links to your landing pages where your visitors will be able to buy your products or services. As a result, your site’s conversion rate will improve considerably.