Though articles have held the traditional place among internet marketers for building credibility, site content, and creating a place in which to insert search engine optimization keywords, blogs are quickly catching up in usage. But are they all they’re cracked up to be? Which technique is better for your internet marketing: blogs or articles?
Blogs, the newcomer, allow you to provide the same information that you’d give in an article, but on a much more personal level. Articles, on the other hand, are considered to be quite accurate, detailed, and informative. Search engines consider them both to be great sources of information. So which one comes up with the better results – especially for internet ranking?
Blogs keep a site fresh and timely. Articles do give an authoritative edge. Unless you already have a very highly ranked blog, articles will generally achieve better internet exposure, since there are so many more opportunities to present your articles to people. There are many different sites online that allow you to submit your articles so that they can be posted here and there. This same opportunity is not available for blogs.
From a more professional point of view, articles can also help to re-enforce statements you are trying to make about what you are selling. By using an article technique instead of a blog, the perception is that you have taken more care in your writing, and therefore the content is taken more seriously.
However, people understand that blogs are more personal, and whether the author is saying something good about something or bad about something, they are found to be interesting and often trustworthy.
What does this mean for your internet marketing strategy? It’s simple. If you want to promote a product or service, write an article. If you want to make a statement about something, write a blog. Though both are very effective, they have their own best uses.