The fact is that the majority of internet marketing strategies out there are risky business. None can guarantee that you’ll achieve better traffic to your site, and more often than not, you’ll find that you can’t even measure the difference that these efforts have made.

There are tons of internet marketing companies that will try to sell you any number of different options from banner ads to mass email campaigns and popup ads. Though these may work on occasion, there is a tremendous risk in investing in them. In fact, most prospective customers will simply ignore them and consider them a nuisance than actually act on them. In this case, such a customer acquisition strategy can simply be considered a waste of your time and money.

If you are looking for something a bit more on the reliable side, then you’ll want to look into the single highest performer in internet marketing: search engines. Yes yes I know your going to no mark its Lists! And I agree but what if you dont have a list already?

By focusing your internet marketing strategy primarily on achieving the highest possible search engine rank, you’ll naturally bring growing numbers of TARGETED visitors directly to your website. You’ll bring prospective customers right to your site when they’re interested in your product or service and at the time that they’re most likely to make a purchase.

Furthermore, search engines are the gift that keeps on giving. When you achieve and maintain a strong search engine ranking, then you will continue building your traffic indefinitely. This is a vast improvement over other internet marketing efforts with a finite lifespan.

Of course, this doesn’t mean that you shouldn’t make any other efforts to market your website, however, if you base your internet marketing strategy on search engines and consider the rest of your efforts to be peripherals, then you will be able to experience a much cheaper, more cost-effective method of traffic growth.

Mark.