Firstly I would like to thank Anita for doing a marvelous job of making sense of my Blog in her review πŸ™‚ fame at last! I guess on current trends it will last me all of 7 mins eh! Sorry Andy but you just don’t get 15 anymore im afraid πŸ™

But why oh why Eddie Stobart? Who is Eddie Stobart anyway? For my non UK readers he owns a trucking company called aptly enough Eddie Stobart! His green liveried trucks can be seen crawling there way around the UK’s congested road system night and day. last night was my turn to see one.

I had been home to the UK for the weekend and was making my way down the M11 to Stansted to catch my “Fly Niki” back to Vienna. A 9pm flight and I had left in plenty of time to make it (So I thought) 14 miles from Stansted the traffic grinds to a halt. Accident I thought! Sure enough 20 mins later and with me and her indoors watching my time margin slip sliding away an ambulance races past on the hard shoulder, 10 mins later another one speeds past. A whole 45 mins after we stopped PC plod arrives and decides he can sweep the road clean and get the traffic moving again πŸ™‚ I guess he had been in hot pursuit of a nasty speeding motorist but that’s another story ehh πŸ™‚

So there we are two lanes of impatient traffic (me frantic) One lane moving πŸ™‚ In this situation you do NOT let anyone in! It’s human nature, just imagine you have’nt seen them and drive on past thankfull that this time you picked the correct lane. So there sits Mr Stobart in his huge green truck. Now he could have barged his way in but No much more subtle is our trucker. He opens his window leans out and looks directly at the driver of the car he wants to let him in. The driver promtply does so. The next truck in the queue does the same and he also gets let in.

This amazed me but it also led my thoughts to marketing (I am odd I know) What’s the connection? Well I have touched on this before but it’s the barriers you see. Whilst we are inside out little car with all the wndows up we are suitably shielded from humanity, wind your window down and all of a sudden humanity is not so easy to ignore as in the turckers case!

The moral is remove as many barriers as you can on your website and you will sell more of what you’re trying to sell! Oh yes and when you want to get let out of a junction just wind your window down πŸ™‚

Mark…

PS
I missed my flight by the way πŸ™ But hey shit happens I guess, even to internet marketers.