What is digital Marketing? When it comes to your digital marketing strategy, few things matter more than ensuring that you have the right help on your side. Digital Marketing is a wide and varied discipline, making use of several tools that can work quite differently...
So Facebook has rolled out Campaign Budget Optimisation and everyone is sort of kinda pissed off about this! Me included. Why? Well in Facebook’s words: “CBO (Campaign Budget Optimisation) is a way of optimizing the distribution of a campaign budget across your...
There are so many things you take for granted in your knowledge and this is especially so when you’ve been at this since 1998 like me! One of those things is how to use Google for search. Get out of here Mark everyone knows how to use Google for search! We use it all...
Using SEO and keywords to research your ideas We increasingly get asked how we go about researching the viability of new ideas and projects, not to mention that all important competitor research! Anyway, I decided to put together this small guide to show...
All that glitters is not gold Ah what a statement that is. It actually comes from the term fool’s gold. Fools Gold is Pyrite and may be shiny and brass-colored, but as any miner will tell you, it is not as good as gold. No where near as good in fact. This is...