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We would suggest viewing with some suspicion any guarantees for placements in the engines. There are many factors within any SEO campaign that are out of the SEO expert's direct control. We do not have control of the search engines and nor do we have control or indeed full access to their algorithms either.
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Generally the on Page optimization aspect only needs performing once and as such this is a one off fee. We cover any alterations within the monthly maintenance fee.
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 *** The articles we create for you will be related to your individual business and owned by you. In this way not only do you get the SEO benefit from them but also they can also be used as valuable content for your website.
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All SEO plans are based on a 12 monthly contract
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We are more than happy to pass on our knowledge and expertise to you our client. Of course in the long term performing your own SEO optimization, monthly management, link building, article creation and submission is highly beneficial, but needs to be taught! Please contact us if you would like us to teach you or your webmaster. In this way we can customize your SEO Plan to include consulting costs.
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Search Engine Optimization Plans Defined |
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Keyword research using specialized Tools |
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One of the basic steps in search engine optimization is keyword research. Competitive keywords relating to the site and unique to your domain are found. Keyword research is performed to maximize the impact of search engine optimization. When the site ranks well more and more relevant customers come to the site leading to an increase in conversions and hence income for the site.
The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business. As a general rule one word searchers are looking for information whereas two words or more are potential buyers.
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Preparation of Keyword Report |
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Once we have performed the keyword research we use this information to prepare a comprehensive report based in MS excel. This report is the basis for your on page optimization.
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Where are you now report |
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This report details exactly where you are at this time. A very important report as it is used as a benchmark for progress in your SEO campaign
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Extensive Competitive Analysis Report |
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We study the sites of your competitors who are ranked high. We find the keywords for which they are ranked and perform a complete analysis of their site for you. Our team then sends you a comprehensive report giving you suggestions and ideas of how to improve the rankings of your site and outperform your competitors.
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Keywords Optimization (No. of words targeted minimum) |
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The first job of any search engine optimization company is to find the relevant keywords. The next step is to optimize these keywords. The keywords should be relevant to the site. We will be optimizing keywords present in the HTML title tag, body elements to make the site keyword rich which is again a very important part of search engine optimization (SEO). We optimize no more than 5 keywords-phrases per page.
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Creation of Meta information (title, description, keywords) |
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Meta information is used to provide additional information about HTML documents so that the search engine crawlers (spiders) are able to index the information more accurately. The Meta tag has three possible attributes content, http-equiv, and name. There are 3 important types of Meta tags as far as search engine optimization is concerned:
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Title tag |
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The title tag is not a Meta tag. However title tags play a vital role in your site's rankings. It is these words or phrases that appear as the title of your page in the hyperlink listings on the search engine results. Hence we place a lot of importance in the creation of title tags. We include the most relevant and specific keywords or key phrases in the title tag that describe the contents of the page aptly.
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Meta description tag |
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This tag gives a short and concise summary of your website page. It is mostly these words that are placed in the SERPS just below the title tag to give a brief description of your page. Fifteen Degrees-North ensures that the Meta description tag is brief but with all the keywords included and also that it is different and customized for each page.
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Meta keywords tag |
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We create the Meta keywords tag for you with a maximum of 15 non-repetitive, competent keywords. This helps to get your site ranked among the top sites for the relevant keywords.
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Creation of robots.txt file |
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A robots file is a file on a website in the root directory determines which search engines have access to which pages within a website. Essentially a robot.txt file disallows search engines from access to certain pages of your site. Hence it is imperative that this is created correctly otherwise you could restrict your whole site from the engines!
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Site map for better crawling of your site |
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An xml Sitemap is necessary for sites which are pretty large and for sites which don't have correct crawling capabilities, There are some sites which have their menu in scripts, mouseover or flash etc, Search Engines don't like this type of navigation and hence a properly created sitemap will ensure ALL areas of your website are available to a search engine. We at Fifteen Degrees-North make sure we have correct text links to all the important pages of the site.
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SEO Copywriting |
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SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. We look at your existing site copy and then advise you (your webmaster) on optimization for each page. We can do this for you and re-write each page to include your main page keywords but for this we charge on a per page basis as it involves a considerable amount of copywriting work.
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Image Optimization |
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Image optimization is significant when it comes to search engine optimization. FifteenDegrees-North uses the "alt attribute" or "alternate text" for an image. Using this attribute helps to make search engines rank your site higher. This is also useful to improve the usefulness of your document for people having text only browsers as 2-3 words describe the image they are unable to see.
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Website Load time checking with customized tools |
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Search Engines are just like any other browsers, Some sites wont perform well if they don't load fast enough for the search engines. Search Engines generally don't like sites which take a lot of time to load and they sometimes ignore those types of sites and place them a lot lower than fast loading sites in their index. A good loading time is mandatory for websites; we make sure that your site loads in the fastest possible.
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HTML Validation Checking |
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We perform W3C HTML validation for all sites. Some sites are coded very badly and it is a big block for visiting crawlers. We recode those pages in order to make them search engine friendly.
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Browser Compatibility checking IE and Firefox |
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Search Engine optimization is not all about building sites for search engines, Users are an important consideration when optimizing a site, We check the site in all the available browsers like Opera, Internet Explorer, Firefox, Neoplanet, AOL, Netscape Browser etc, A wider list of browsers we perform testing on is listed here(http://www.browserlist.browser.org/)
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Hand submission to more than 500 free inclusion directories |
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Link building is a vital part all search engine optimization, Relevant links from sites always matter and will continue to matter more, Directories play a vital role in holding quality links, Search engines always consider links from directories as a good vote for a site, Not all links are created equal and there are places where some links are given a little bit more value, For example a link from Dmoz or Yahoo directory is more valued than a link from some junk new directory. There are over 500 FREE directories we know of and we make sure your site is submitted to all these directories. Most of the hand submission to these directories is subject to manual review and an inclusion depends on when the directory volunteer reviews the site and adds it to their directory.
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Yahoo Directory Inclusion |
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Yahoo directory is an important directory used by 1000s of visitor's everyday. A listing in Yahoo directory is very useful to send targeted traffic as well as very good exposure to visiting search engines, Yahoo charges $299 per year for listing in their directory. This is what they say on their site about express inclusion in yahoo directory.
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For web sites that do not feature adult content or services, the Yahoo! Express service costs US$299 (nonrefundable) for each Directory listing that is submitted. Furthermore, for each listing accepted into the Directory, there is a recurring annual fee of US$299 to maintain the listing in the Directory for the subsequent year.
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Hand Submission to Dmoz directory |
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Dmoz directory is the largest directory on the web and an inclusion in the Dmoz directory is very valuable to any site. FifteenDegrees-North realizes the importance of this and hence provides the service of hand submission to Dmoz directory. We realize that 1 link in the Dmoz directory is worth 100 other links. There are many sites out there which Uses Dmoz Dump also called the Dmoz directory data to create their own directories, So the sites which uses Dmoz dump will have an extra listing for every site which used Dmoz data.
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Dmoz title, description, optimization and submission
Dmoz is the ultimate directory of the web, they power the Google directory and 1000s of smaller directories, Search Engines feel a Dmoz listing is an expert listing for a site, An expert document is a collection of links without any affiliate links in it, Dmoz is one such directory since it is edited by human editors who check each and every site carefully with lots of patience, They take all precautions to avoid spam sites and this makes Dmoz the best directory for all search engines, A listing in Dmoz is a vital boost for all sites, We perform hand submission to the Dmoz directory optimizing the title and description. An inclusion in Dmoz depends on the editor of the category, If the category is an active category the editor will edit the category often and add new sites or else if the category editor is not active it takes a lot more time for site inclusion, We don't guarantee a inclusion in Dmoz since it is not in our hands but we do the submission with perfect title and description according the Dmoz guide lines.
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Submission to important paid inclusion directories |
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There are many directories out there which charge a small amount for inclusion in their directory; some of the paid inclusion directories are very useful in sending high quality traffic, passing good pagerank and providing perfect link popularity. Paid inclusion is sometimes necessary for certain SEO plans. We provide paid inclusion to important directories, optimize the description and maintain the listing at a mean cost.
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Link Popularity Building |
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Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms in Link popularity, some of them are Link building, in bound links (IBLs) etc. The Search Engines consider your site important and rank it higher if several other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish 'only-incoming' links also called 'one-way links' or 'Non-Reciprocal links". One way are links established on the other website where you do not need to link back to them, There are several ways of developing Inbound links, Some of the techniques we follow in One way link building are:
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Submitting to Free Directories,
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Submitting to Paid Directories *
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Buying relevant text link Advertisements from established sites in your industry,
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Writing articles and submitting to various sites for publishing to increase link popularity of site,
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Press releases to increase link popularity,
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Sending requests to established sites explaining about the site quality and asking for links,
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In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site.
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We provide reciprocal link building services to increase the link popularity of your site. We also maintain a list of all our partner sites and check that they maintain the links. There are some sites, which delete the links after their links have been placed on your site. We ensure that this doesn't happen. We see to it that your site has links to relevant sites. Using customized software like our automated crawlers we ensure that the partner sites maintain your link without deleting it. This method is the cheapest way to establish several hundred links to your website.
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Custom Link Management software |
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We install Custom link management software on your site for all linking campaigns. This is then owned by you but managed by us whilst we have an ongoing agreement.
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Article and Press Release Promotion |
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With the advent of Googles recent Jagger update, Google once again outsmarted huge numbers of SEO's. You see, many/most SEO's spend their time trying to trick Google into thinking that their websites are more relevant and important than they really are. They do this mostly by swapping links, buying cheap links, and placing links on free directories. We do this also! While there's nothing wrong with these sorts of links (i.e. they're not considered 'black-hat'), they don't really show that the site is relevant or important. All they really show is that the site owner has made a deal with another site owner. In these deals, the incentive for the linking site owner is a reciprocal link, money, or increased link volume. Google much prefers it when the linking site adds the link simply to enhance the value of their content or to increase their own credibility and authority.
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So what you might say? Well with the advent of Jagger Google (and the other engines will follow) is now placing less and less importance on reciprocal links. Therefore the future of SEO looks like it will follow this pattern:
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One-Way text links from relevant pages continue to be the most valuable links
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Reciprocal linking continues to decline in importance
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The 'shotgun' approach to link buying declines
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Mass email reciprocal link requests decline
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Free directory submissions decline
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Niche directory submission increases
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Article PR (article submission to article directories) increases
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Article submission sites (e.g. EzineArticles, GoArticles, and ArticleBlast play a much larger and more important role in helping online publishers locate quality articles (due to the increasing article volume)
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User popularity is just as important as link popularity, which means:
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The quality of article PR improves in order to increase site traffic, credibility, and loyalty
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The quality of website content improves in order to convert traffic and encourage repeat visits
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So in a nutshell we still perform ALL of our SEO techniques on your website, including reciprocal linking, Directory submissions and Text link Ad Buying. But we supplement this with Article creation and submission for quality ONE WAY links to your website and the added benefit of quality content that you can use on your site.
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* 10º Plan receives two article monthly with submissions
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* 15º Plan receives four articles monthly with submissions
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Technical Support |
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Our teams of experts are always around to ensure that you get all the technical support you want -be it initially or while we are maintaining your website for you. We provide phone support, email support, voice chat, etc. If you experience any technical difficulties just mail us and we assure you that you will receive a reply within 3 hours during normal business hours.
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Buying text link advertisements from relevant sites to increase the link popularity of the site |
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Today the search engines consider anchor text in inbound links from established relevant sites a major part in the ranking algorithm, Good relevant anchor text will bring targeted traffic as well as good exposure to visiting search engines, Search Engines are moving more towards link algorithms and we make sure that we are up to the mark by placing the links on good targeted sites, This service is a bit costly and applies to only the higher plans.
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Reciprocal link building |
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Reciprocal link building is a valued and economic way of building links to a site, These links are long standing relevant and highly useful for both your users as well as search engines, Search engines treat sites with quality outbound links as quality Hubs ( Hub Definition: A hub is a collection of outgoing links from a site ) . We will make sure we exchange links for you only from relevant sites, We will monitor all link partner sites weekly and make sure your site are never removed from their site, We also check that the link partner doesn't do anything shady to hide your reciprocal links, some of the known methods people use to hide reciprocal links are
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Using Javascript for outbound links - we remove the reciprocal link if the site does this since search engine are still not sophisticated enough to follow Javascript links
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Preventing the links pages from being crawled by search engines in the robots file, We check all reciprocal link partners' robots.txt file to make sure they don't do anything shady
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Using Jump.php, out.php scripts and use 302 redirect to link to the targeted site. We don't exchange links with these type of sites since some of those type of links are not followed by search engines and some of those links can cause wrong duplicate version of the targeted page which might cause the main site to drop from the index due to duplicate content issue.
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We don't do reciprocal link exchange with sites which link to illegal sites, gambling, pharmacy etc.
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We don't do link exchange with sites with more than 25 links per page.
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We don't do link exchange with pages that are crawled by Google search engine.
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Google/yahoo/MSN all combined has launched a new tag the rel="nofollow" tag, If this tag is added to the html in this format. Any link with this tag will indicate to a search engine crawler it is not necessarily approved by the links page and shouldn't be followed by the crawler nor contribute weight for ranking. We don't do reciprocal links with sites that uses this attribute, we are strict on this issue and if we see a site doing this and doing injustice to their link partners we will mail all link partner sites and notify them.
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* Text link ads are a great way to get results with SEO but can be expensive. Please ask us for prices on Text Link ads. As an example you can pay $1500 monthly for ONE link from a PR8 site!
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Search Engine Optimization Price Plansº
