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Search Engine Optimization
Price Plansº
We would suggest viewing with
some suspicion any guarantees for placements in
the engines. There are many factors within any SEO
campaign that are out of the SEO expert's direct
control. We do not have control of the search
engines and nor do we have control or indeed full
access to their algorithms either.
Generally the on Page
optimization aspect only needs performing once and
as such this is a one off fee. We cover any
alterations within the monthly maintenance
fee.
- *** The articles we create for you will be
related to your individual business and owned by
you. In this way not only do you get the SEO
benefit from them but also they can also be used
as valuable content for your website.
- All SEO plans are based on a 12 monthly
contract
- We are more than happy to pass on our
knowledge and expertise to you our client. Of
course in the long term performing your own SEO
optimization, monthly management, link building,
article creation and submission is highly
beneficial, but needs to be taught! Please
contact us if you would like us to teach you or
your webmaster. In this way we can customize
your SEO Plan to include consulting costs.
Search Engine
Optimization
Plans Defined
Keyword research using specialized Tools
One of the basic steps in search
engine optimization is keyword research.
Competitive keywords relating to the site and
unique to your domain are found. Keyword research
is performed to maximize the impact of search
engine optimization. When the site ranks well more
and more relevant customers come to the site
leading to an increase in conversions and hence
income for the site. The accurate identification
and careful selection of these important keywords
and key phrases can literally make or break any
web site or online business. As a general rule one
word searchers are looking for information whereas
two words or more are potential buyers.
Preparation of Keyword Report
Once we have performed the
keyword research we use this information to
prepare a comprehensive report based in MS excel.
This report is the basis for your on page
optimization.
Where are you now report
This report details exactly
where you are at this time. A very important
report as it is used as a benchmark for progress
in your SEO campaign
Extensive Competitive Analysis Report
We study the sites of your
competitors who are ranked high. We find the
keywords for which they are ranked and perform a
complete analysis of their site for you. Our team
then sends you a comprehensive report giving you
suggestions and ideas of how to improve the
rankings of your site and outperform your
competitors.
Keywords Optimization (No. of words targeted
minimum)
The first job of any search
engine optimization company is to find the
relevant keywords. The next step is to optimize
these keywords. The keywords should be relevant to
the site. We will be optimizing keywords present
in the HTML title tag, body elements to make the
site keyword rich which is again a very important
part of search engine optimization (SEO). We
optimize no more than 5 keywords-phrases per
page.
Creation of Meta information (title,
description, keywords) Meta
information is used to provide additional
information about HTML documents so that the
search engine crawlers (spiders) are able to index
the information more accurately. The Meta tag has
three possible attributes content, http-equiv, and
name. There are 3 important types of Meta tags as
far as search engine optimization is
concerned:
Title tag -
The title tag is not a Meta
tag. However title tags play a vital role in your
site's rankings. It is these words or phrases that
appear as the title of your page in the hyperlink
listings on the search engine results. Hence we
place a lot of importance in the creation of title
tags. We include the most relevant and specific
keywords or key phrases in the title tag that
describe the contents of the page
aptly.
Meta
description tag - This tag gives a short and concise
summary of your website page. It is mostly these
words that are placed in the SERPS just below the
title tag to give a brief description of your
page. Fifteen Degrees-North ensures that the Meta
description tag is brief but with all the keywords
included and also that it is different and
customized for each page.
Meta keywords
tag - We create the
Meta keywords tag for you with a maximum of 15
non-repetitive, competent keywords. This helps to
get your site ranked among the top sites for the
relevant keywords.
Creation of robots.txt file
A robots file is a file on a
website in the root directory determines which
search engines have access to which pages within a
website. Essentially a robot.txt file disallows
search engines from access to certain pages of
your site. Hence it is imperative that this is
created correctly otherwise you could restrict
your whole site from the engines!
Site map for better crawling of your site
An xml Sitemap is necessary for
sites which are pretty large and for sites which
don't have correct crawling capabilities, There
are some sites which have their menu in scripts,
mouseover or flash etc, Search Engines don't like
this type of navigation and hence a properly
created sitemap will ensure ALL areas of your
website are available to a search engine. We at
Fifteen Degrees-North make sure we have correct
text links to all the important pages of the
site.
SEO Copywriting
SEO copywriting is rewriting the
text on your site in such a way that it becomes
search engine friendly while remaining appealing
to the surfer. We look at your existing site copy
and then advise you (your webmaster) on
optimization for each page. We can do this for you
and re-write each page to include your main page
keywords but for this we charge on a per page
basis as it involves a considerable amount of
copywriting work.
Image OptimizationImage optimization is significant
when it comes to search engine optimization.
FifteenDegrees-North uses the "alt attribute" or
"alternate text" for an image. Using this
attribute helps to make search engines rank your
site higher. This is also useful to improve the
usefulness of your document for people having text
only browsers as 2-3 words describe the image they
are unable to see.
Website Load time checking with customized
tools
Search Engines are just like any
other browsers, Some sites wont perform well if
they don't load fast enough for the search
engines. Search Engines generally don't like sites
which take a lot of time to load and they
sometimes ignore those types of sites and place
them a lot lower than fast loading sites in their
index. A good loading time is mandatory for
websites; we make sure that your site loads in the
fastest possible.
HTML Validation Checking
We perform W3C HTML
validation for all sites. Some sites are coded
very badly and it is a big block for visiting
crawlers. We recode those pages in order to make
them search engine friendly.
Browser Compatibility checking IE and
Firefox
Search Engine optimization is
not all about building sites for search engines,
Users are an important consideration when
optimizing a site, We check the site in all the
available browsers like Opera, Internet Explorer,
Firefox, Neoplanet, AOL, Netscape Browser etc, A
wider list of browsers we perform testing on is
listed here (http://www.browserlist.browser.org/)
Hand submission to more than 500 free
inclusion directories
Link building is a vital part
all search engine optimization, Relevant links
from sites always matter and will continue to
matter more, Directories play a vital role in
holding quality links, Search engines always
consider links from directories as a good vote for
a site, Not all links are created equal and there
are places where some links are given a little bit
more value, For example a link from Dmoz or Yahoo
directory is more valued than a link from some
junk new directory. There are over 500 FREE
directories we know of and we make sure your site
is submitted to all these directories. Most of the
hand submission to these directories is subject to
manual review and an inclusion depends on when the
directory volunteer reviews the site and adds it
to their directory.
Yahoo Directory Inclusion
Yahoo directory is an
important directory used by 1000s of visitor's
everyday. A listing in Yahoo directory is very
useful to send targeted traffic as well as very
good exposure to visiting search engines, Yahoo
charges $299 per year for listing in their
directory. This is what they say on their site
about express inclusion in yahoo
directory.
For web sites that do not
feature adult content or services, the Yahoo!
Express service costs US$299 (nonrefundable) for
each Directory listing that is submitted.
Furthermore, for each listing accepted into the
Directory, there is a recurring annual fee of
US$299 to maintain the listing in the Directory
for the subsequent year.
Hand Submission to Dmoz directory Dmoz
directory is the largest directory on the web and
an inclusion in the Dmoz directory is very
valuable to any site. FifteenDegrees-North
realizes the importance of this and hence provides
the service of hand submission to Dmoz directory.
We realize that 1 link in the Dmoz directory is
worth 100 other links. There are many sites out
there which Uses Dmoz Dump also called the Dmoz
directory data to create their own directories, So
the sites which uses Dmoz dump will have an extra
listing for every site which used Dmoz data.
Dmoz title,
description, optimization and submission
Dmoz
is the ultimate directory of the web, they power
the Google directory and 1000s of smaller
directories, Search Engines feel a Dmoz listing is
an expert listing for a site, An expert document
is a collection of links without any affiliate
links in it, Dmoz is one such directory since it
is edited by human editors who check each and
every site carefully with lots of patience, They
take all precautions to avoid spam sites and this
makes Dmoz the best directory for all search
engines, A listing in Dmoz is a vital boost for
all sites, We perform hand submission to the Dmoz
directory optimizing the title and description. An
inclusion in Dmoz depends on the editor of the
category, If the category is an active category
the editor will edit the category often and add
new sites or else if the category editor is not
active it takes a lot more time for site
inclusion, We don't guarantee a inclusion in Dmoz
since it is not in our hands but we do the
submission with perfect title and description
according the Dmoz guide lines.
Submission to important paid inclusion
directories
There are many directories out
there which charge a small amount for inclusion in
their directory; some of the paid inclusion
directories are very useful in sending high
quality traffic, passing good pagerank and
providing perfect link popularity. Paid inclusion
is sometimes necessary for certain SEO plans. We
provide paid inclusion to important directories,
optimize the description and maintain the listing
at a mean cost.
Link Popularity Building
Link Popularity refers to the
number of links pointing to your site, from other
sites on the web. There are other terms in Link
popularity, some of them are Link building, in
bound links (IBLs) etc. The Search Engines
consider your site important and rank it higher if
several other sites link to your site. There are
two types of links you can establish on the web.
One type is to trade links (Link Exchange), where
you give a link from the links Page on your site
to the partner sites. The second method is to
establish 'only-incoming' links also called
'one-way links' or 'Non-Reciprocal links". One way
are links established on the other website where
you do not need to link back to them, There are
several ways of developing Inbound links, Some of
the techniques we follow in One way link building
are:
- Submitting to Free Directories,
- Submitting to Paid Directories *
- Buying relevant text link Advertisements
from established sites in your industry,
- Writing articles and submitting to various
sites for publishing to increase link popularity
of site,
- Press releases to increase link popularity,
- Sending requests to established sites
explaining about the site quality and asking for
links,
- In the link exchange process, you trade
links with prospective partner sites by offering
a link to their site from your own site.
We provide reciprocal link
building services to increase the link popularity
of your site. We also maintain a list of all our
partner sites and check that they maintain the
links. There are some sites, which delete the
links after their links have been placed on your
site. We ensure that this doesn't happen. We see
to it that your site has links to relevant sites.
Using customized software like our automated
crawlers we ensure that the partner sites maintain
your link without deleting it. This method is the
cheapest way to establish several hundred links to
your website.
Custom Link Management software
We install Custom link
management software on your site for all linking
campaigns. This is then owned by you but managed
by us whilst we have an ongoing agreement.
Article and Press Release Promotion
With the advent of Googles
recent Jagger update, Google once again outsmarted
huge numbers of SEO's. You see, many/most SEO's
spend their time trying to trick Google into
thinking that their websites are more relevant and
important than they really are. They do this
mostly by swapping links, buying cheap links, and
placing links on free directories. We do this
also! While there's nothing wrong with these sorts
of links (i.e. they're not considered
'black-hat'), they don't really show that the site
is relevant or important. All they really show is
that the site owner has made a deal with another
site owner. In these deals, the incentive for the
linking site owner is a reciprocal link, money, or
increased link volume. Google much prefers it when
the linking site adds the link simply to enhance
the value of their content or to increase their
own credibility and authority.
So what you might say? Well with
the advent of Jagger Google (and the other engines
will follow) is now placing less and less
importance on reciprocal links. Therefore the
future of SEO looks like it will follow this
pattern:
- One-Way text links from relevant pages
continue to be the most valuable links
- Reciprocal linking continues to decline in
importance
- The 'shotgun' approach to link buying
declines
- Mass email reciprocal link requests decline
- Free directory submissions decline
- Niche directory submission increases
- Article PR (article submission to article
directories) increases
- Article submission sites (e.g. EzineArticles,
GoArticles,
and ArticleBlast
play a much larger and more important role in
helping online publishers locate quality
articles (due to the increasing article volume)
- User popularity is just as important as link
popularity, which means:
- The quality of article PR improves in order
to increase site traffic, credibility, and
loyalty
- The quality of website content improves in
order to convert traffic and encourage repeat
visits
So in a nutshell we still
perform ALL of our SEO techniques on your website,
including reciprocal linking, Directory
submissions and Text link Ad Buying. But we
supplement this with Article creation and
submission for quality ONE WAY
links to your website and the added benefit of
quality content that you can use on your site.
- * 10º Plan receives two article monthly with
submissions
- * 15º Plan receives four articles monthly
with submissions
Technical Support
Our teams of experts are always
around to ensure that you get all the technical
support you want -be it initially or while we are
maintaining your website for you. We provide phone
support, email support, voice chat, etc. If you
experience any technical difficulties just mail us
and we assure you that you will receive a reply
within 3 hours during normal business hours.
Buying text link advertisements from relevant
sites to increase the link popularity of the site
Today the search engines
consider anchor text in inbound links from
established relevant sites a major part in the
ranking algorithm, Good relevant anchor text will
bring targeted traffic as well as good exposure to
visiting search engines, Search Engines are moving
more towards link algorithms and we make sure that
we are up to the mark by placing the links on good
targeted sites, This service is a bit costly and
applies to only the higher plans.
Reciprocal link building
Reciprocal link
building is a valued and economic way of building
links to a site, These links are long standing
relevant and highly useful for both your users as
well as search engines, Search engines treat sites
with quality outbound links as quality Hubs ( Hub
Definition: A hub is a collection of outgoing
links from a site ) . We will make sure we
exchange links for you only from relevant sites,
We will monitor all link partner sites weekly and
make sure your site are never removed from their
site, We also check that the link partner doesn't
do anything shady to hide your reciprocal links,
some of the known methods people use to hide
reciprocal links are
- Using Javascript for outbound links - we
remove the reciprocal link if the site does this
since search engine are still not sophisticated
enough to follow Javascript links
- Preventing the links pages from being
crawled by search engines in the robots file, We
check all reciprocal link partners' robots.txt
file to make sure they don't do anything shady
- Using Jump.php, out.php scripts and use 302
redirect to link to the targeted site. We don't
exchange links with these type of sites since
some of those type of links are not followed by
search engines and some of those links can cause
wrong duplicate version of the targeted page
which might cause the main site to drop from the
index due to duplicate content issue.
- We don't do reciprocal link exchange with
sites which link to illegal sites, gambling,
pharmacy etc.
- We don't do link exchange with sites with
more than 25 links per page.
- We don't do link exchange with pages that
are crawled by Google search engine.
- Google/yahoo/MSN all combined has launched a
new tag the rel="nofollow" tag, If this tag is
added to the html in this format, Visit my <a
href="http://www.example.com/"
rel="nofollow">any anchor text</a> Any
link with this tag will indicate to a search
engine crawler it is not necessarily approved by
the links page and shouldn't be followed by the
crawler nor contribute weight for ranking. We
don't do reciprocal links with sites that uses
this attribute, we are strict on this issue and
if we see a site doing this and doing injustice
to their link partners we will mail all link
partner sites and notify them.
* Text link ads are a great way to
get results with SEO but can be expensive. Please
ask us for prices on Text Link ads. As an example
you can pay $1500 monthly for ONE link from a PR8
site!
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