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To quote Google from This Page the best way to improve your position in the SERPS (Search engine results pages) is to have relevant content and MULTIPLE LINKS from other web sites"
So a large part of your web site submission search engine optimization efforts should involve Search Engines and Search engines like Google, Yahoo, and MSN, rely on links in formulating who ranks at the top of Raw search results. The type of links that they rely on the most are
"Who Links To Your Site"
The MORE sites that link To Your Site, the MORE Votes your site has. The MORE votes you have the MORE the search engines considers you to be relevant, and thus the better chances you have of ranking higher in those search engines for your chosen keywords and phrases.
Most of the top ranked websites have lots of other related websites which link to them. That's the key to ranking high in the search engines. Getting other website to link TO YOU. Each FifteenDegrees-North search engine optimization specialist is an expert in this complex aspect of Search Engine Optimization. Most SEO firms will tell you (mistakenly) That on page factors and content are of prime importance! In fact whilst these factors are important in terms of percentage 80% of your efforts should be in the area of a strong links campaign and 20% for on page optimization!
FifteenDegrees-North utilizes unique custom designed web site submission search engine optimization software to perform your linking campaigns. We can...
How powerful is the website that's linking to you?
A strong website is usually one that has Many sites linking to Them. This is often denoted by Google Page Rank feature. Here are some examples.
The words that link to your site.
The world's best SEO firms and most noted search engine specialist try to get sites to use relevant keywords in the links linking to your site. (Called Anchor Text)
Internet Advertising for Search Engines also involves relations between the site linking to you.
The best online advertising tactics involve trying to get sites that are topically related to your site to link to you.
Note: There is NO SUCH THING as a bad link to your site! If that was the case I could shut your site down just by linking to you from either a non relevant website or indeed a site of dubious content! Ahem say no more. That being said, Link farms, Free For all Links pages, and some automated links exchanges are a NO NO and will get your site banned or dropped from the results pages faster than you can read this page! This is not what search engine optimization linking is all about.
Who do YOU LINK TO, and what are those websites about?
For fear of driving traffic from your site this is an often overlooked aspect of search engine optimization, but one that can indeed give an edge in any internet advertising campaign. Don't be afraid to link to other topically-related resources. The search engines view sites that don't link out as "Dead End Sites". These websites tend not to rank as high as sites that link out to good topical industry resources.
The Hidden Dangers!
Getting your link onto Topically Related Websites is one of the best and safest ways of helping your site to achieve top rankings in the SERPS. On the other hand. Linking with
Is a sure fire way to get your site banned or at least dropped from the SERPS
Internet marketing and SEO are Both FULL TIME JOBS
We have listed many major factors as to how search engines rank web sites. However there are many, many, more factors involved. Search Engines also have a habit of changing their algorithm once in a while. The techniques for top rankings must constantly evolve and be monitored. Internet Marketing and SEO are extremely Time-Consuming. If you can't perform this task full-time, we recommend hiring an Online Advertising Agency Or Internet Marketing Company who specializes in this type of work.
15Degrees-North Specializes in internet marketing and SEO
Our Internet Marketing and SEO (Search Engine Optimization) centers around getting Powerful, and Topically Relevant links for our clients. Once a search engine optimization specialist has done a website's On Page Optimization, getting related topical links to a site is still 90% of the Internet Marketing work. In fact, the work of a search engine optimization specialist is never done. If we stop getting links to your site, the links get stale, and your competitors will pass you by.
What our internet marketing and web site submission Search Engine Optimization consists of:
If you feel you need to further increase your understanding of what's involved in search engine optimization then please checkout our articles on On page factors and Off page factors.
If you are ready to find out what a professional search engine optimization campaign will cost you then please jump to our price plans section Here.