Search Engine Optimization
Off Page Factorsº

So a large part of your web site submission search engine optimization efforts should involve Search Engines and Links Search engines like Google, Yahoo, and MSN, rely on links in formulating who ranks at the top of Raw search results. The type of links that they rely on the most are

"Who Links To Your Site"

The MORE sites that link To Your Site , the MORE Votes your site has. The MORE votes you have the MORE the search engines considers you to be relevant, and thus the better chances you have of ranking higher in those search engines for your chosen keywords and phrases.

Most of the top ranked websites have lots of other related websites which link to them. That's the key to ranking high in the search engines. Getting other website to link TO YOU. Each FifteenDegrees-North search engine optimization specialist is an expert in this complex aspect of Search Engine Optimization. Most SEO firms will tell you (mistakenly) That on page factors and content are on prime importance! In fact whilst these factors are important in terms of percentage 80% of your efforts should be in the area of a strong links campaign and 20% for on page optimization!

FifteenDegrees-North utilizes unique custom designed web site submission search engine optimization software to perform your linking campaigns. We can...

• Tell you who is linking to your competitors
• Tell you what text they are using in thrie links (very imporatnt)
• Tell you how many links they have
• Tell you the Google Page rank of those links
• Setup a links directory on your website to make it a breeze managing your links
• Tell you when one of your links partners is no longer linking to you
• And much much more...

How this works Search Engines have little software programs called "Spiders" that surf the web going from link to link. Each time they come across a web page by following a link, information is collected to be used in the search engines ranking algorithm. Websites that link to you are analyzed for many factors (some believe there are as many as 100 individual factors in Googles algorithm).

Here are a few linking factors to consider:

How powerful is the website thats linking to you?

A strong website is usually one that has Many sites linking to Them. This is often denoted by Google Page Rank feature. Here are some examples.

• If a page on another website is linking to you, and that website has 5 people linking to them, then you would get a 'Small Vote'
• If a website is linking to you, and that website has 10,000 other websites linking to them, then you would get a much more powerful 'Vote' because their website is considered to be very topical and relevant by the search engines. Theses types of sites are called trusted authority sites.

The words that link to your site.

The world's best SEO firms and most noted search engine specialist try to get sites to use relevant keywords in the links linking to your site. (Called Anchor Text)

• If a page is linking to you with the words "SEO Company" then the Search Engines would assume your site is about "SEO". (shock!)
• If a page is linking to your site with the words "Laminate Floor Cleaner " then the Search Engine would assume your site is about? Wait for it! "Laminate Floor Cleaner". The website in question will have a much better chance of ranking high for "Laminate Floor Cleaner" if someone searched for that.

Internet Advertising for Search Engines also involves
relations between the site linking to you.

The best online advertising tactics involve trying to get sites that are topically related to your site to link to you.

• If you sell "Laminate Floor Cleaner" and a site about "Online Casino" links to you, you're not scoring much in the Search Engines relevance Charts!
• If you sell "Laminate Floor Cleaner" and a site about about "Wooden Floor Supplies" links to you, then you're scoring a LOT of topical Relevance, and may rank higher in the search engines for that particular phrase.

Note: There is NO SUCH THING as a bad link to your site! If that was the case I could shut your site down just by linking to you from either a non relevant website or indeed a site of dubious content! Ahem say no more. That being said, Link farms, Free For all Links pages, and some automated links exchanges are a No No and will get your site banned or dropped from the results pages faster than you can read this page! This is not what search engine optimization linking is all about.

Who do YOU LINK TO, and what are those websites about?

For fear of driving traffic from your site his is an often overlooked aspect of search engine optimization, but one that can indeed give an edge in any internet advertising campaign. Don't be afraid to link to other topically-related resources. The search engines view sites that don't link out as "Dead End Sites", These websites tend not to rank as high as sites that link out to good topical industry resources.

The Hidden Dangers!

Getting your link onto Topically Related Websites is one of the best and safest ways of helping your site to achieve top rankings in the SERPS. On the other hand. Linking with

• Link Farms
• Bad Link Trading Campaigns
• Advertising on NON relevant websites

Is a sure fire way to get your site banned from the SERPS

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Internet marketing and SEO are Both FULL TIME JOBS

We have listed many major factors as to how search engines rank web sites. However there are many, many, more factors involved. Search Engines also have a habit of changing thier algorithm once in a while. The techniques for top rankings must constantly evolve and be monitored. Internet Marketing and SEO are extremely Time-Consuming. If you can't perform this task full-time, we recommend hiring an Online Advertising Agency Or Internet Marketing Company who specializes in this type of work.

15Degrees-North Specializes in internet marketing and SEO

Our Internet Marketing and SEO (Search Engine Optimization) centers around getting Powerful, and Topically Relevant links for our clients. Once a search engine optimization specialist has done a website's On Page Optimization, getting related topical links to a site is still 90% of the Internet Marketing work. In fact, the work of a search engine optimizaton specialist is never done. If we stop getting links to your site, the links get stale, and your competitors will pass you by.

What our internet marketing and web site submission Search Engine Optimization consists of:

• We research your industry.
• We analyze your competitors pages
• We research your keywords and phrases
• We then take this information and perform On-Page Search Engine Optimization
• We can create relevant rotating topical content resource pages for your industry on your website. This helps to keep your websites content fresh. (Spiders LOVE Fresh content)
• We submit your site to major Directories . For Yahoo there is a fee of $299 at present
• We contact other sites in topically fields for links.
• We work with and have many websites ourselves. We will link where appropriate to other related sites. (including our own)
• We will be asking you to update the site with good new content on a continual basis (as much as you can, as often as you can) As we stated before The Search Engines Love new content).Content (And Links) is King. websites that become a resource are easier to get links to. Become a Topical Resource in your industry. We will help you.

Whats Next?

If you feel you need to further increase your undertanding of whats involved in search engine optimization then please chekout our articles on On page factors and Off page factors.

If you are ready to find out what a proffessional search engine optimization campaign will cost you then please jump to our price plans section Here.