Why Search Engine Optimization?
So you want to be number ONE in Google and Yahoo? Search engine optimization or SEO is the process by which we increase the position of a given website in the search engines. Easy huh? Sadly not! SEO is not for the faint hearted. It involves a high level of technical expertise, the use of complex tools and then the analysis and implementation of the results those tools provide.
Even sadder is the FACT that if you don't do search engine optimization your website will never rank anywhere meaningful in the search engines. Look at your own search habits. How many pages do you look at when you're searching for a service or product? It's a Fact that most surfers do not go past page 5 if the results are presented in groups of ten! So if you're on page 70 who is going to find you? What about page 1.122.034 out of 77.300.000 websites. I hope you see my point!
Once your website is created Search engine optimization is the most important activity that you should be undertaking. Correctly implemented SEO with a search engine optimization service or the right software to compliment manual efforts serves to bring targeted searchers direct to your website.
Automated Search Engine Optimization Software
Ah yes I forgot the...
"We will submit your website to 600.000 engines for $$$" adverts!
There is NO software available on planet earth today that can automate Search Engine Optimization for you, period! In fact a correctly optimized website with a good selection of back links will be found automatically by the search engine spiders! There is NO need to "Submit" your site to the engines least of all pay for the privilege of someone else doing this for you! Moreover there about 10 main search engines that account for 99.9% of ALL traffic. These are the engines that you should interested in getting traffic from, and these will find your site automatically once it has been optimized for search engine optimization purposes.
But what is a Search Engine Spider?
As simply as I can put it the search engines use software to gather information about your website. This piece of (very complex) software is called a spider, robot or search engine crawler. Regardless of what it's called it simply crawls around the web visiting and cataloging all the information it comes across (or was sent to find). It then takes this information back to the Search Engine and deposits it in a massive database where powerful computers run the famous Algorithm on what's been found. The search engine company can categorize the information in order of relevance and place it in their SERPS pages (Search Engine results pages).
So How Will Search Engine Optimization Help Me Now?
Ok imagine this scenario. You have a very nice shop in New York. Sadly though, you are off the beaten track down a side street at the bottom on a dark alley. You are not in any phone books or tourist guides. There are no signs pointing to your shop anywhere in New York. How many people will walk through your door?
What was that? Only occasional traffic? The odd person will find you (Odd being the operative word) Yes you're right and it's the same on the internet (exactly). If you're not in the search engines then you will only get occasional traffic.
How do I become More Visible?
As I have already said you might have a great looking website, but what use is that if you get no visitors? It is important to ensure that all your important pages contain good quality text that can be read by search engine spiders. Keyword and phrase targeted SEO quality content is an extremely important part of your search engine marketing strategy.
Becoming visible in the search engines cannot be gained simply through registering your URL and then sitting back and waiting! If you desire a coveted "Page One" listing in the search engine results, then a focused search engine optimization service is a must.
The ability of a search engine spider to find, analyze and rank your web site is based around a number of factors. Popular web animations based on products such as JavaScript or Flash can hide your content from the search engines and this can seriously affect your search engine rankings. Technologies such as Active Server Pages (ASP), JavaServer Pages (JSP), and elements contained within frames, can also result in poor search engine performance. The use of cookies, session variables, and non-standards-compliant HTML can also lead to you losing search engine positions.
Search Engine Research and Analysis
Search engine users are unlikely to delve further than page two of the results returned by a search engine. Many don't even go past the first page. Studies of the psychology behind search engine usage have shown that users who cannot find what they are searching for quickly are likely to refine their search using a different collection of words than to searching through a different search engine. If your pages do not appear on the front page of all the main search engines, for all your main keyword targets, then an SEO service is likely to be the solution for increasing the profitability of your online business.
Research shows that 85 percent of Internet consumers use search engines and directories to locate the products, services and information they require. The Internet is the perfect medium in which to bring your business into contact with a consumer who wants what you provide. As consumers use and accept search engine results, a search engine optimization service is the most cost efficient means of generating qualified site traffic and activity.
Search Engine Marketing
A Search Engine Marketing strategy including an SEO service will develop your site beyond the benefits that great search engine positions will bring. Through careful market analysis and understanding of your online business it is possible to not only get visitors to your site through the search engines but help convert them once they are there.
Fact : People who are actively searching for your products or services are qualified prospects who, in the most part, have already made the decision to buy! Focused search engine optimization brings the searcher and the supplier together.
What's Next?
If you feel you need to further increase your understanding of whats involved in search engine optimization then please checkout our articles on SEO On page factors and SEO Off page factors.
If you are ready to find out what a professional search engine optimization campaign will cost you then please jump to our price plans section Here.
