There are so many new techniques and strategies being developed in order to obtain the best results from search engines, it is sometimes difficult to understand the subtle differences between them.
Among these issues has been the difficulty in knowing what search engine optimization is, and how it differs from an equally important method called search engine positioning.
To best understand these two techniques, it is best to define them independently.
Search engine position refers to the precise key terms, words, and phrases – that is, the words that are used in order to search for the site using a search engine. These terms are not always as obvious as they may seem.
However, they are extremely valuable when it comes to drawing targeted traffic to your website from the search engines.
Search engine positioning means that you identify exactly the precise terms used by your site’s target market at the times that they are most receptive to your message.
With these terms, under the search engine positioning theory, you will be able to manipulate your site in a way that will enable it to be placed in front of your target market when they are searching for your product or service.
This may sound relatively simplistic, but experts have been trying for years to manage the perfect keyword balance within websites in order to obtain the desired results.
On the other hand, search engine optimization – often referred to as SEO – is the process of taking those key terms, words, and phrases and applying them to the content of a website, using certain placement techniques, and the right wording to appeal to the search engine spiders and achieve the best possible ranking.
Therefore, the difference is essentially that search engine positioning is the selection of the proper keywords for searches using search engines, and search engine optimization is the application of those terms to a website in the right way to obtain the best rank.