As much as I LOVE good design I am the first to admit that it's the words that sell - not the software. Not the cool graphics. And not your expensive Flash presentation. A zillion visitors a week won't generate sales unless those visitors are persuaded to buy from you. And only words, you know these little characters unfolding before your very eyes! - powerful, persuasive, and professionally crafted words - will do it!
Now dont get me wrong here :) Design is VERY important! Because as sure as eggs is eggs if you have great copy and BAD design then that's just about as bad as having BAD copy and great design. Users will still click away and NOT purchase from you! Or read your Blog for that matter :)
When we see a woman, man, car, or a panorama that we like. The decision that we like what we see takes a split second. If we like what we see, we investigate further by looking some more (This is the part that gets me in trouble with her indoors)! The looking more part! In the case of a Blog or website we investigate further by reading! So your design should be instantly pleasing and your words should do the rest.
So Decide NOW Which You would prefer
1. Web Design Awards?
2. A Cool Web Site with all the bells and whistles?
3. Dramatically Improved Sales Figures Using Powerful Copywriting?
4. A mixture of great design and great copywriting?
5. Angelina Jolie or Brad Pit ha ha :)