August 17, 2010

What is ethical search engine optimization?

Ethical search engine optimization refers to getting noticed by search engines 'without trickery'. The need to beat the competition has resulted in many webmasters finding ways to get to the top by whatever means possible. Whether these means can be called ethical search engine optimization is being hotly debated. Some in the industry question whether ethical search engine optimization is even possible.

Some SEO service providers market themselves as offering ethical search engine optimization. These providers claim to use tried and proven ethical search engine optimization techniques and as such do not cross the line.

Some major search engines such as Google and Yahoo will not index some web pages if they do not employ acceptable ethical search engine optimization practices. Websites that are found to not be using ethical search engine optimization are sometimes blacklisted.

Those who employ ethical search engine optimization do not indulge in some of the following practices: keyword stuffing, writing articles that are irrelevant to the site, and using hidden text.

The differentiation of ethical search engine optimization providers has given rise to new terms in the SEO industry. The most commonly used terms to identify ethical search engine optimization from their "unethical counterparts" are "white hat", and "black hat".

Mark

Posted by Mark at August 17, 2010 8:35 AM

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