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November 13, 2008
Websites and SEO
You can create the greatest of websites with the most important information known to man but, if people can't find it, what good is it? This is why special care must be given to making sure your website is easily found on a search engine. The best way to do this is through Search Engine Optimization or SEO.
Search Engine Optimization is the process by which you make your website a lot more attractive to the spiders used by search engines to scour the web as it looks for websites. A spider is a term for searching sites for specific keywords that people use when they search for things online. If you site is optimized well, it will show up on more and more search results.
This means you get more hits to your site.
One of the first steps is to make sure you are filling your site full of the specific keywords related to what you are placing on your site. You can look on sites like Google for information about how people are searching for the information you are hosting.
There are some ways to make sure you are getting found easily. The first are tags. Many website have what are known as tag clouds on their main pages. These are groups of keywords in one location, which helps those search engine spiders find you. There are add-ons you can get for popular blog software packages such as Word Press, which will fill in your tag cloud for you making your site much more attractive to a search engine.
Google also has some great tools you can use to see exactly what phrases people are using to find your site and you can add these lines to the meta tags of your website as well. If you don't know what a meta tag is, there are add-ons for these as well. They go into the code of your website on each page and add another level of attractiveness for search engines.
Check back each week to see if the way people look for the information you have changes so you keep up to date and keep your site at the top of web searches.
Mark
Posted by Mark at November 13, 2008 2:40 PM
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