May 28, 2007

SEO: How to use Link-baiting to Help Earn Free Links

Since one-way/inbound links are among the primary considerations by Google for their ranking during the indexing process, it is important that you achieve as many inbound links as possible throughout your search engine optimizing process. The more, the merrier. Among the best methods for accomplishing this is link-baiting.

This is not at all a new idea, and has been in practice for a number of years. The process is quite direct. It means that you simply offer something free to other internet users – such as free online tools, a free research brief on a unique topic, or something else that they would consider valuable – in order to convince them to create a link to your website from their own. Google’s link popularity issue has made link-baiting an even more popular activity than it ever was.

There are many ways in which you can encourage other internet users through link-baiting. If you are good at programming simple scripts – or if you are willing to hire a programmer to do so – you can create a small program for assisting other webmasters and website owners. These small program tools can include:

- online calculators such as currency converters or mortgage payment calculators
- a program that will check the number of incoming links to a given website
- a script that will verify a given site’s ranking with Google and the other major search engines with regards to a specific keyword
- a contest that requires that a link to be created on the person’s website in order for them to see the winning results.

The techniques are practically limitless. Whatever way you find is effective to encourage people to link to you is a link-baiting technique that works. Your goal is simply to achieve as many inbound links to your website as possible.

Mark.

Posted by Mark at May 28, 2007 8:03 AM

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