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January 30, 2011
Optimizing an Existing Website
Now that you have a website and there's all this great information on it you want to get more and more people to your site. This is the realm of SEO, Search Engine Optimization and getting your site optimized is easier than you may think. It takes a little time and some effort but you will see benefits from it over time.
The way a search engine, such as Google or Yahoo works is by searching specific key words on the site and tying them to the active search at the moment. If you site is not set up to project those keywords in a manner the search engines look for, you won't get many hits on the search engine. This means less hits to your website.
If you are using a blog, there are many add-ons you can get for your site that will help you to optimize your site based on those keywords. These normally appear as a keyword or tag bubble on the page. You may have seen them, it's a collection of words and some will appear larger than others. These are the keywords a search engine will pick up on when searching sites.
There are also places in the code for the page called Meta tags. These are collections of keywords, which are placed in a very specific place in the page's code to trigger search engines to find them better. You can easily add keywords to this area, just look for and add your keywords in that area. This is manual way of doing it but most current software has a way to add it for you.
Once you get some of these in place, it will take a little while for the search engines to actually update themselves with newer copies of you site. Search engines will run off cached versions of your page so they can search faster all the time. Once your page is re-cached you will begin to see your site appearing closer and closer to the first page on searches.
Once you have done the initial SEO on your site you need to make sure you keep up on it and update you keywords on a regular basis.
Mark
Posted by Mark at January 30, 2011 7:46 PM
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