And to whom may ask you were talking to?

Funny... I just was thinking that tonight. I talk about three things on my blog: My personal life experience, usually humorous,. Rock N Roll. And Conservative Politics.
The strange thing, I just write to write. Some stories I think are going to strike a nerve and get all this feedback while others sit there like masterpieces that no one reads.

This was my point.

To grab your readers attention you need to be talking to him or her as an individual. So in answer to Cori I try to write just for you :)

Mark...

Interesting. I have listened to this album hundreds of times, but I never saw the movie until last month. Many of the lyrics just jump out at you in different ways when you see the images.

It's still brilliant after all these years.

Actually, my blog talks to Matt Smith. 'Cause he's The Funniest Man in America.

Very keen observation. It truly is essential to draw the reader into a personal relationship, if you wish to develop trust. What if you're trying to establish a community? Isn't it then far better to vary your style depending on where you intend the reading to take place? For example the articles on the front page of your site might be written using terms like; friends, members, folks, gang, or family. Whereas your email correspondence would address the individual. A personal narrative could progressively "de-volve" using sub pages of narrower interest to more personally engage the reader.