November 5, 2007

Internet Marketing: Using Press Releases to Compliment Your Internet Marketing Strategy

No matter how wonderful and unique your product or service may be, if you do not market it to its fullest extent, you will not be giving your business what it needs to thrive. After all, you need food to live, and your business is no different. Only its food is customers, and it needs to be fed regularly.

There are many different kinds of advertising available to internet marketers, however, the unfortunate truth is that many internet marketers continuously overlook one of the most direct and effective ways to spread the word: press releases.

The entire purpose of press releases is to share information about something you believe is worthwhile. By submitting your press release to different distribution companies - many of which are online and which function for free or almost free - you can spread your message across the internet very quickly.

Furthermore, press releases work fantastically with your search engine optimization efforts. Not only can you keyword optimize your press releases so that the right traffic is attracted by them, you can also include a link to your website within the contact information, ensuring an inbound link from every other site that picks up your press release from the distribution company. Moreover, press release distribution sites are crawled regularly by the main search engines - including Google - due to their ever-changing content. This means that any information that you include in a press release will become available through Google searches much more quickly than simply posting it on your own website, or submitting your website to the search engines for the first time.

The key is to make sure that your press releases are well written. Remember, it is not a sales page, but is an informational document that is meant to inform, not directly sell. If press release writing is not your forte, have a professional do it. A single page press release won't set you back too far at all.

Mark

Posted by Mark at November 5, 2007 5:15 PM

Trackback Pings

TrackBack URL for this entry:
http://www.15dn.com/cgi-bin/mt/mt-tb.cgi/304

Comments

Post a comment