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March 9, 2009

Internet Marketing 101

Marketing is the art of getting your name and product's information out to the public and in normal cases this is done through newspapers, television and other such types of ads. Online, however, there are some different ways that you can effectively market yourself to get your name and URL known to the world.

There are different ways to do this and they are:

1. Ads - these are placed on other websites to get people to go to your website
2. SEO - search engine optimization
3. Link Exchanges - where you and another website trade links to each get more hits
4. Social Networking - such as Twitter, Facebook and MySpace

These are all effective ways of getting your name out there. You may want to go with some of the less expensive to completely free ways to market your site. The free ways are not always the more effective ways to market your site but they are still rather effective, especially if you are just starting out and don't have much of a budget.

The most time intensive of all of the methods would be Social Networking. While not specifically marketing, it can, and is used as a marketing tool by many people. While this method can be very helpful and effective, it also takes up a great deal of time in both preparation as well as continual execution.

Placing ads on other websites through and ad service such as Google's Adwords is also very effective however this method does cost money. The nice thing about Adwords is that your ads are targeted to specific website which are about the things you are marketing thus giving you more exposure to the right client base.

Through SEO you can make your website much more attractive to search engines which will drive more traffic your way thus potentially allowing you to generate more earnings. While this is really not marketing, it is a great tool that gives you much more exposure.
Making use of all the above mentioned types of marketing will definitely generate more hits to your website which equals out as more earnings for you.

Mark

Posted by Mark at March 9, 2009 9:33 AM