Google Adsense
July 7, 2010
If you are running a website for the purpose of making money, then you have definitely heard of Google Adsense. It's a program you join that allows you to place targeted ads on your website allowing you to get paid each time someone clicks on one of the ads from your website. It's a great set it and forget it moneymaking system but it's not all wine and roses.
Normally, the set up for the system is really easy; you choose the size and shape of your ad block and then you place the code on your site. After a day or so the ads will begin to be based on the content of your site and you start making some money. That's really all the set up you ever need to do to get Adsense on your site.
However, despite being really easy to set up and use, there are some drawbacks to the Google Adsense system. The first is the pay schedule. Sometimes, your first payment from the site can take up to two months to get to you. There are a lot of checks and balances Google runs on the Adsense program to ensure there is no cheating happening by the site owners.
Another problem is that if you don't have a ton of traffic, you won't see a lot of money from this program, so don't think it's a get rich quick program. If anything, Google Adsense is a way to make enough to maybe make a car payment or something along those lines. While it is a passive income generator, meaning that you don't need to do much with it to make money, if you don't keep your site active and full of fresh information, your return will continually diminish.
The last con to the Google Adsense program would be they way they track clicks. If someone who visits your site clicks on too many ads all the time, Google may think someone is trying to cheat the system and they may invalidate clicks from that IP which means you don't get the money for those clicks. This happens from time to time so, be prepared for it.
Mark
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