November 18, 2009

Staying Focused

Everyday I recieve to my inbox an offer of some kind. Generally it is either a piece of software that will make my life easier or a course on information I don't know. Some day I get both.

So how do you judge if you should invest time on it or do you just delete them all?

Well for myself I have a set specific list of projects that I am doing, I have my daily tasks for my current projects and I already am a member of one or two knowledge based sites. So for me it has to be a VERY good pioece of sales copy to even tempt me into reading it. If after reading it I think it will fit into what I am doing ALREADY and NOT divert me into a totally new area then I will buy it. And I think that is the key here.

It is SO easy to get sidetracked from your main focus and go off on a tangent in pursuit of riches, but if there is one thing I have learnt in all my years on the internet it's this.

Regardless of what anyone tells you. There is no easy money on the internet. It ALL requires lots of work (at least intially) Remember that next time youre tempted and stay focused.

Mark

Posted by Mark at 10:14 AM | Comments (0) | Internet Marketing | TrackBack

October 21, 2009

Free course Giveaways on SEO and Google Adwords!

Hi Guys

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Mark

Posted by Mark at 9:40 AM | Comments (0) | Internet Marketing | TrackBack

July 22, 2009

Thinking Out of the Box

If you are running a website and you are trying to make money at it, you may have done your fair share of Internet marketing. If you don't know what this means and you have a website up, you probably aren't making much money at it so, here is some basic information on Internet marketing as well as some different approaches you can use.

Internet marketing is the same as normal marketing, it's just done on the web and not outside. You make use of well placed ads using programs such as Google Adsense to spread the word around about your website and what you have to offer. You can also design specific banners to place on different website to attract more attention.

Social networking is the biggest craze, and a good one as well. This is a great way to spread your information out there and get others to do it as well. But, what if you have tried and are still using all of these methods but you still need to get the word out?

Here are three out of the box ideas to market your website.

1) Cars - You can advertise your website on cars with decals, stickers and the like. You may have seen some normal cars driving around with these on them and they are a great way to spread the word around as you move around.

2) Library - You can place information up about your site on public notice boards in public libraries in your area as well as other areas if you know someone else who can do that for you.

3) Newspapers, both local and national - You can place ads in the announcement sections of many papers for very little money and there are people who scour these for information, which can generate a whole new group of people who may come to your site.

While Internet marketing is a great way to get information about your website and what you are doing you can't just stop after a week or two. If you are running a site you need to make sure you are constantly updating the content on the site as well as promoting it all over the place. The more you tell people about the site, the more traffic you will get.

Mark

Posted by Mark at 9:27 AM | Comments (0) | Internet Marketing | TrackBack

June 29, 2009

Internet Marketing - The Basics

Do you that marketing, whether it is done online, in print or on TV is all basically the same thing; trying to inform potential customers about the product or service you provide and getting them to make a purchase from you. Marketing online is as complicated a prospect as it is in outside of the Internet and there are some truly effective ways to go about and some that are not so effective.

The first thing any marketer needs to know is their target demographic and audience. If you are selling, let's say, summer pool supplies you don't want to advertise on sites that are local to places that are cold most of the time. This would be a waste of resources, time and effort. Look at who you want to sell to and advertise on sites they would go to.

The age group is equally important, if you are promoting a service for, let's say, personal mobility chairs you don't want to advertise on a site mainly frequented by teenagers and young adults. You would want to advertise on medical sites and sites which target senior citizens. Making sure the age demographic is met is very important as well.

Another very important aspect of Internet marketing is the social networking front. Making use of social networking sites such as Twitter, Digg, MySpace and Facebook and other sites like these does this. You can gain a large following of people who are interested in the things you have to offer and give them updates on your services and products on a daily basis.

The best thing about those mentioned sites is that they are all completely free to use and, if you are lucky, you may get people to help advertise for you by posting about you in their social circles. This is the power of social networking, that you can develop a following of people who will, for free, advertise for you just because they want to talk about your products.

The advertising services you use is also very important because using a service such as Google's Adwords is a great way to make sure your ads are targeted to the correct websites without any effort on your part. With Google's Adwords, you create your ad and pay for the service and the system takes care of the rest.

Their systems will, based on the options you set up and the keywords in your ad, target it to site with similar keywords and content. This way your ads are placed on site where people visiting them are already interested in the services or products you supply and this helps to target you more effectively.

Regardless of how you go about Internet Marketing you want to make sure you target your audience by needs and age and that you advertise on sites related to your business. Doing it otherwise will be a waste of your time and money and advertising. The better targeted you are in your ads, the better a response you will receive and the more business you will gain over time.

Mark

Posted by Mark at 1:44 PM | Comments (0) | Internet Marketing | TrackBack

March 9, 2009

Internet Marketing 101

Marketing is the art of getting your name and product's information out to the public and in normal cases this is done through newspapers, television and other such types of ads. Online, however, there are some different ways that you can effectively market yourself to get your name and URL known to the world.

There are different ways to do this and they are:

1. Ads - these are placed on other websites to get people to go to your website
2. SEO - search engine optimization
3. Link Exchanges - where you and another website trade links to each get more hits
4. Social Networking - such as Twitter, Facebook and MySpace

These are all effective ways of getting your name out there. You may want to go with some of the less expensive to completely free ways to market your site. The free ways are not always the more effective ways to market your site but they are still rather effective, especially if you are just starting out and don't have much of a budget.

The most time intensive of all of the methods would be Social Networking. While not specifically marketing, it can, and is used as a marketing tool by many people. While this method can be very helpful and effective, it also takes up a great deal of time in both preparation as well as continual execution.

Placing ads on other websites through and ad service such as Google's Adwords is also very effective however this method does cost money. The nice thing about Adwords is that your ads are targeted to specific website which are about the things you are marketing thus giving you more exposure to the right client base.

Through SEO you can make your website much more attractive to search engines which will drive more traffic your way thus potentially allowing you to generate more earnings. While this is really not marketing, it is a great tool that gives you much more exposure.
Making use of all the above mentioned types of marketing will definitely generate more hits to your website which equals out as more earnings for you.

Mark

Posted by Mark at 9:33 AM | Comments (0) | Internet Marketing | TrackBack

February 6, 2009

Google Adwords - Per Click Marketing

One of the most well known types of ads used is Google's Adwords. These are ads which are chosen to be displayed on a website based on the content of the website. In this way, if you want to run ads for your car parts shop the ads won't appear on sites that are about unicorns or specialty food stores.

Setting up Adwords is actually pretty simple and Google has a pretty nice website which basically walks you through the entire process step by step. Using this site, you can choose the color, size, frequency and how many sites you want it to appear on through the course of the ad. There are also other options you can choose to make the ad even more effective.

One thing you can choose from is using text only ads or graphic ads. If you choose a graphic ad, you can control the appearance of the ad completely as long as it fits into a size option for Adwords. If you choose text only ads, you can reach a larger audience as most websites will choose to run text ads to fit more options on the page.

If you are hosting a website and you are placing ads on the site, the way it works is by people clicking on an ad to leave your site. Every time someone clicks on one of those ads, you get paid a small amount of money. This is called pay-per-click advertising and is a very slow way to generate money so you don't want to rely only on that alone as a way to make money on your website.

The best thing about Adwords is that it's a set it and forget it way to make money on your site. Once you set it up you don't have to do anything to it because it will cycle through various ads all the time and not only show the same four or so ads all the time. This ensures that your visitors are always presented with new options and you have a better opportunity to make even more money.

Mark

Posted by Mark at 9:32 AM | Comments (0) | Internet Marketing | TrackBack

December 4, 2007

Internet Marketing: Internet Marketing for Products and Services

To sell a product or service these days, it has to have a web presence. If your item is largely being sold online, it’s essential to market it on the web. The best way to market your particular item greatly depends on what the item is and how saturated the market is for that item. But there are several general ways to market products and services online that can be adapted to different types of products.

Connecting With Customers

Making a connection with your future customers means getting the word out about your site or product. If you’re offering something that people want, viral marketing can be your best friend. Viral marketing can be started by offering something interesting that’s easy to pass along. If you offer an astonishing video clip, a page of jokes or other content that people will want to send to each other, the marketing virus soon rages out of control. As people email it to each other and post links to it on their sites, others see it and do the same thing. This has been shown to be extremely an effective marketing technique.

Email and blog marketing are other ways to connect directly with customers. Email marketing requires an email list of people who have chosen to receive the marketing messages. Many people do this by offering a free newsletter that will be packed with information- and your marketing message. Blog marketing can take the form of a blog you create market your item or paying others to blog about it. Keeping a blog as part of your website is a way to draw people into the site with new, fresh messages about what you have to offer. Paid messages placed on diverse blogs around the internet can create a strong presence that may even lead to viral marketing.

Search Engine Marketing

SEO techniques bring people into your site by matching their search requests. If you can arrange your site with enough words that people are looking for, they may find you through their own searches. This is an inexpensive way to market your item. It is usually used in conjunction with other marketing techniques. Using a marketing blog that has been search engine optimized gives the blog a better chance of being seen by your customers.

Buying Ads

Buying ads is a part of many successful internet businesses. Ads can be bought directly from popular websites, or they can be bought through search engines. Some pay per click ads are placed directly on the search engines. Other PPC ads are placed on individual websites that have similar content to your ad. You pay for the number of clicks your ad receives. PPC advertising has the reputation for being very expensive, but it also can be extremely effective.

To get larger ads on websites, you can contract with each website directly or you can go to a company that contracts with many site owners. Choosing either of these methods will get your site the extra exposure that can lead to more visitors and perhaps more sales.

Mark

Posted by Mark at 10:37 AM | Comments (0) | Internet Marketing | TrackBack

November 5, 2007

Internet Marketing: Using Press Releases to Compliment Your Internet Marketing Strategy

No matter how wonderful and unique your product or service may be, if you do not market it to its fullest extent, you will not be giving your business what it needs to thrive. After all, you need food to live, and your business is no different. Only its food is customers, and it needs to be fed regularly.

There are many different kinds of advertising available to internet marketers, however, the unfortunate truth is that many internet marketers continuously overlook one of the most direct and effective ways to spread the word: press releases.

The entire purpose of press releases is to share information about something you believe is worthwhile. By submitting your press release to different distribution companies - many of which are online and which function for free or almost free - you can spread your message across the internet very quickly.

Furthermore, press releases work fantastically with your search engine optimization efforts. Not only can you keyword optimize your press releases so that the right traffic is attracted by them, you can also include a link to your website within the contact information, ensuring an inbound link from every other site that picks up your press release from the distribution company. Moreover, press release distribution sites are crawled regularly by the main search engines - including Google - due to their ever-changing content. This means that any information that you include in a press release will become available through Google searches much more quickly than simply posting it on your own website, or submitting your website to the search engines for the first time.

The key is to make sure that your press releases are well written. Remember, it is not a sales page, but is an informational document that is meant to inform, not directly sell. If press release writing is not your forte, have a professional do it. A single page press release won't set you back too far at all.

Mark

Posted by Mark at 5:15 PM | Comments (0) | Internet Marketing | TrackBack

August 26, 2007

It’s the World Wide Web, Not the US Wide Web!

Excepting a very small number of web designers, writers, and journalists, it seems that nobody is all that interested in the growth of the World Wide Web. Why? Because it feels like the stating of the obvious. Today’s interest is taking advantage of what the internet has to offer – not examining what is already there! Global business is now seen as standard, so the marketplace of any given business is worldwide.

At least, this is the theory. Unfortunately, it hasn’t exactly become reality yet. A staggeringly high percentage of all of the websites selling products and services online have placed their entire marketing strategy on a US market focus. However, if you are trying to sell to the world, this is far from the most effective strategy that you can apply.

The trick is to overhaul your way of thinking about the world. Indeed, it has become a commonly accepted attitude that the business world centers in the United States, however, there are millions upon millions of very desirable customers out there who live beyond the borders of the US. Furthermore, these people cannot be marketed to in the same way as you would market to an American. Other cultures have different norms, different currencies, different languages, and different expectations.

Assuming that your main goal is indeed to sell your products and services, you will be opening a floodgate of new prospective customers by simply being practical and using common sense. And it doesn’t have to be prohibitively expensive, either.

Perhaps you want to cater to your customers in their own currency – hooking up to an online currency converter is one of the most basic functions that you can add to your site. It is simple, inexpensive, and extremely practical. This tells your site visitors that you understand what the international marketplace is all about, and you know how to cater to it properly. This attitude sells!

Place the converter information right at the very top of each page that lists prices, as well as on the page that leads to the different pricing pages. Certainly, you can still make the US dollar your default price, but make sure that this is clearly marked so that you reduce possible confusion. Simply using the dollar sign doesn’t cut it, either, because there are many countries that use the “dollar”, even though it is not the US dollar; Canada and Australia for example.

Your web forms will also need to make sense to an international audience if you intend to make them your market. Many of the forms for sites that claim to be international don’t even allow a client to select their country, or fill it in themselves. Forms may also have drop-down menus that offer states to select from – and even if the user has opted for a country other than the United States, these forms frequently won’t allow users to submit without choosing a state – even though they don’t live in one. It is also frustrating to non-US users when they are asked for a ZIP code. This term does not exist outside the United States, and can create confusion for citizens of countries with Postal Codes, and other terms for regional coding. You’ll also need to ensure that your telephone number and fax field allows for more than ten digits. Essentially, go out of your way to make it easy for your prospective clients to buy from you. If they struggle, they’ll simply go elsewhere.

Lastly, it is important to recognize that just because you are an online business, it doesn’t necessarily mean that you want to cater to the whole world. In that case, it is important that you make this clear right up front. Nothing frustrates visitors more than filling up their carts with your wonderful items and deals, and then finding out that a site doesn’t ship to their country. It only takes a small note in your FAQ, and in the product description page template, and you’ll avoid this problem altogether.

When your business is online, the world is your oyster. Just make sure that you know how to cater to the world, and that you don’t assume that it is a uniform place.

Mark.

Posted by Mark at 8:04 AM | Comments (0) | Internet Marketing | TrackBack

July 17, 2007

Internet Marketing: Analyzing A Competitor’s Website to Protect Your Own

Competitor’s websites are among your best tools for perfecting your own website. They can provide you with lots of different kinds of information and techniques to draw targeted traffic to your site. The following are the best ways to use competitor websites to your best advantage.

Your first step is to choose the right websites to consider. You want to use the major players of your industry. Begin by using a search engine and finding the leading sites in your industry. Check them out and find what approaches they have to their new and existing products.

Your next step is to look very carefully at the top five or ten sites. You can learn an awful lot at them, just by analyzing certain points. Here’s what to look for:

- check out what products and services are being offered by your competitors, and take note of anything that is different from what you have to offer on your site.

- look for gaps in their offerings that you can fill.

- examine the style and functionality of their websites.

- look into any marketing campaigns they may be using.

- try to think about the sites from the perspective of a customer – what are the strengths and weaknesses?

- try to figure out their message and their strategy.

One of the best treasures that you can find through this technique is a new niche to either redefine or add to your present products or services. This can be found by identifying the strengths, vulnerabilities, and gaps in the websites of your competition.

Even though these top websites may be run by large organizations with huge marketing budgets, don’t get discouraged. Remember, you’re not there to copy what they’ve done. You’re there to find out what they haven’t done, but should have!

Mark

Posted by Mark at 11:47 AM | Comments (0) | Internet Marketing | TrackBack

June 28, 2007

Internet Marketing: Even Your Best Ad Copy Could Be Better!

Consider your ad copy as it stands right now. If you didn’t have any graphics at all in your ad copy, as it is written right now, without changing it at all, could you still sell your products and/or services? The answer: probably, but because the internet is such a highly visual place, the number of sales that you’d be able to generate without graphics would be staggeringly lower.

So how do you make sure that your ad copy is as effective as it can possibly be? Write copy that would be just as effective without the graphics as it is with the graphics backing it up. With ad copy that powerful, you’ll be certain to maximize the potential of any of your marketing efforts.

How? You ask? Good question. Follow these suggestions, and you’ll be well on the path to improving your odds:

- change the length of your ad copy, whether that means making it longer or making it shorter, so that it is long enough to sell the product, but not so long that your reader won’t finish it, or will give up and leave the site altogether.

- add sub-headings to your ad copy to break it up. Not only will this make the copy more interesting to read, as it will flow better on the computer screen, but it will also continually grab and re-grab the attention of the reader.

- ask questions to your ad copy’s reader. This is especially important at the beginning, so that they begin to answer the questions in their head and apply your product or service to their own situation. They’ll tell themselves how you can help them, and act on that answer.

- highlight the most important words and phrases that occur throughout your ad copy. Make sure that the words are attractive to your readers and done in a pleasant color.

- Use bullets and indentations to break up your ad copy. People don’t want to read huge blocks of ad copy. If it’s broken up and easier to see on the computer screen, they’ll be willing to read a lot more.

There are lots of other things that you can do, too, but these are a great way to start you on your way to really superior ad copy.

Mark

Posted by Mark at 12:42 PM | Comments (0) | Internet Marketing | TrackBack

June 21, 2007

Internet Marketing: It’s the ugly sites that get the sales!

Though it may seem that all of the sites you’ve been visiting lately are all about looks - with java, flash, and all of the bells and whistles - don’t for a moment allow yourself to be fooled into believing that these sites are the ones making the best sales.

True, these sites can be extremely attractive. Their graphics are very impressive, and they can be very entertaining to watch. However, the problem with this type of site is that after you’re done having a look at all of the flashy features, you leave.

In fact, though there seems to be a very serious trend among site owners to spend enormous amounts of money on web graphics, there hasn’t at all been an increase in sales as a result of these expenditures.

That’s right. As popular as graphic-laden sites have become, there is not a shred of evidence that proves that they help your sales in any way.

In fact, the sites that seem to be making the most money barely have anything to them at all. They may or may not have any additional graphics at all, the colors are very basic, and they’re most just text.

What does this mean? It certainly isn’t that the uglier your site is, the more it will sell, though that would be an easy first guess.

Instead, it means that the extremely fancy sites are deterring sales in some way. These have been identified as follows:

- the more graphics there are on a site, the longer it will take to load. Keep in mind that the majority of web users are still using dial-up, and will give up if they have to wait too long to see the actual “meat” of the site.

- the fascinating and impressive graphics distract the visitors to your site from your message, and from your call to action.

So the point to remember is that pretty sites don’t necessarily equal increased sales. Though this doesn’t mean that designing an ugly site will guarantee you better business, you may get your point across more effectively.

The key is to test your site over and over again as it evolves to ensure that any expensive changes that you wish to make are worth the money you’ll be spending.

Mark

Posted by Mark at 8:07 AM | Comments (0) | Internet Marketing | TrackBack

May 30, 2007

Internet Marketing: Do you bother to reply to customer enquirys!

Hi All

This past week I have been in the market for a complex piece of software that will allow me to use the Royal Mail Postzon data file. Anyway I sourced no less than 5 companies from Royal mail's own website and emailed them all to give me details on their product. To date after 4 days I have had NO replys at all from all 5!

So here I am with credit card in hand begging to give one of them my money and getting zero response :(

I have to say this happens an awful lot when I email companies on the net and got me to wondering why this could be. I think (I might be wrong) that it is because although companies have gone with the flow and created a web presense they have not gone with the flow with regards to their mindset, in such that they still regard phone enquirys as real sales enquirys and emails as not. I might be wrong here and it might just be that the person whose email box these messages go to just can't be bothered to do their job :)

Mark.

Posted by Mark at 7:43 AM | Comments (0) | Internet Marketing | TrackBack

May 20, 2007

Internet Marketing – Bring Sales to Your Website With Methods Other Than Search Engines

Imagine that all of the search engines weren’t working one day – not that this will happen, so don’t start panicking or anything – and you need to market your website somehow without them. How would you manage that? If you haven’t thought of this question before, you have not considered all of your options for marketing your website and bringing in the largest number of sales.

The reality is that when you are promoting your website, most of the time you should be doing so with a search-engine free mentality. Indeed, it would be ideal if you could achieve top ranking search engine results for all of your best keywords, but until that happens, you will need to find other methods for making sure that you continue moving your products and services. After all, didn’t your mother ever tell you not to put all of your eggs into one basket?

So what are these mysterious methods that you can use, other than search engines, to get buying customers to your website? They may not be as uncommon as you think, but you may just never have thought of them. They include:

- Press Releases
- Listing with Directories
- Article submissions to different article and subject/topic sites
- Newsletters and e-zines
- Blogs and RSS Feeds

True enough, it is likely very safe to believe that search engines will always be around for finding what we need on the internet. However, basing your entire marketing strategy on search engine optimizing is limiting yourself dramatically. You are ignoring many of the most cost-effective and results producing methods out there.

Just remember to keep the right mentality that you need to market from various different places, and not just on those ever-changing search engines.

Mark

Posted by Mark at 8:48 AM | Comments (2) | Internet Marketing | TrackBack

March 13, 2007

Internet Marketing: Managing Your Online Marketing Strategy Time

The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.

Keep in mind that not only is your time valuable, it is also limited. Therefore, since you’re already spending a good deal of your time actually doing the job that you are offering, such as completing sales orders, or performing some kind of service, you have only so much time that you can spare to start spreading the word.

This can be very challenging because when it comes to marketing, especially on the internet, the list of things that you can do to get your name out there can seem practically endless.

The trick is to keep in mind that your time is best spent coming up with a clear and concise promotional strategy that can be put directly into action than working for ages on something long and developed. It is only once you begin to see results from your first wave of simpler promotions that you might think about building things up a bit further.

By doing it this way, you not only save a great deal of your time, but you also allow yourself the opportunity to observe the difference in reaction from your customers when different marketing elements are added to your overall strategy.

Understanding the importance of your time, especially when it comes to internet marketing, is crucial to maximizing your potential.

Mark

Posted by Mark at 7:33 AM | Comments (0) | Internet Marketing | TrackBack

October 23, 2006

Internet Marketing: Stomper Net

HI All

Well i joined that elite bunch over at Stomper Net :) At $795 a month membership not for the faint hearted I know but hey they are an elite bunch and ive already started to reap benefits from my membership. Looking forwards to sepnding the year with Brad and Andy :)

Mark.

Posted by Mark at 7:20 AM | Comments (2) | Internet Marketing | TrackBack

October 12, 2006

Internet Marketing: What is Social Networking and How Can it Work for You in Business?

Social networking is that common technique that so many of us use at dinner parties, neighborhood bake sales and garage sales, local baseball games, and in other social places where we use a perfectly casual, innocent, non-business related event in the hopes of making a sale or two.

Now this is not at all to say that you should bring a PowerPoint® presentation and a laser pointer to every t-ball game you attend. What it does mean is that you should not exclude all situations just because they are considered social, and not business events.

The trick is to know when it is appropriate to make a little pitch, and to know how to do it so that it doesn’t feel as though you’re aggressively marketing products to everyone around you.

Simply make sure that you have business cards with you no matter where you go, and listen carefully to what people around you are saying. Suppose you’re at a dinner party, and someone mentions that they are having trouble with, or are in need of something offered by your business. In this case, it is considered perfectly acceptable to jump in to the conversation and briefly – that is, very briefly at first – mention what solution you could offer to this problem.

If the person seems interested, feel free to speak further about it. However, don’t go for a hard sell in a situation like this. When you are at a social event, there is nothing more unappealing than having a product you don’t want jammed down your throat.

Similarly, you should be careful about the times when you choose to talk about your product or service. Don’t just start offering it out of the blue without a segue in the conversation. It will feel as though the social event has become a television sitcom that has just gone into commercial break.

If it doesn’t look like there is anybody who is interested, and you’d really like to practice your skills, try mingling. Meet somebody you don’t really know at the event or occasion, and introduce yourself. When you get to the “what do you do” question, feel free to state your position in the company, and then expand on the product or services that are offered in an attempt to explain what you do. This is very effective in peaking people’s interest about a product or service.

Again, the key is not to ever use a social event as a time for a hard sell. Instead, you should keep you eyes and ears open for someone who may in fact be looking for you.

Mark.

Posted by Mark at 1:01 PM | Comments (0) | Internet Marketing | TrackBack

October 8, 2006

Internet Marketing: Managing Your Online Marketing Strategy Time

The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.

Keep in mind that not only is your time valuable, it is also limited. Therefore, since you’re already spending a good deal of your time actually doing the job that you are offering, such as completing sales orders, or performing some kind of service, you have only so much time that you can spare to start spreading the word.

This can be very challenging because when it comes to marketing, especially on the internet, the list of things that you can do to get your name out there can seem practically endless.

The trick is to keep in mind that your time is best spent coming up with a clear and concise promotional strategy that can be put directly into action than working for ages on something long and developed. It is only once you begin to see results from your first wave of simpler promotions that you might think about building things up a bit further.

By doing it this way, you not only save a great deal of your time, but you also allow yourself the opportunity to observe the difference in reaction from your customers when different marketing elements are added to your overall strategy.

Understanding the importance of your time, especially when it comes to internet marketing, is crucial to maximizing your potential.

Mark.

Posted by Mark at 11:41 AM | Comments (0) | Internet Marketing | TrackBack

October 3, 2006

Internet Marketing: What Will Searching Look Like in the Future?

Since its inception, not so very long ago, the internet has evolved to a point where it is virtually unrecognizable from its original form. The same can be said for the search engine technology that has been available. It is continuously improving, becoming faster, and incredibly more accurate to the needs of the person performing the search. Few things seem so magical and “science fiction-like” than the technology employed to make search engines the accurate and swift things that they are.

In this effort to always refine and perfect the results that they achieve for any given user search, studies are constantly being made, and the latest techniques and technologies continue to be employed. This includes not only technology in terms of fast computers, but also in semantic research.

Search engines apply all of the latest semantic advances in order to make certain that the text of a web page and ads that are used deliver specifically to the right audience.

Perfection is far from having been achieved, but we are advancing in leaps and bounds. In that vein, software that recognizes speech appears to be the next wave of thinking.

Voice activated searches seem to be the next big “thing” for search engines. What is stunning is that there has actually already been a great deal of effort made along this line.

After that, who knows what will be possible; it is thought that perhaps a search engine-style device will be developed where even speech is not necessary. The software will simply “know” what the user will want to look for. Such experiments have indeed already begun.

This does a great deal for accessibility to the internet for people with disabilities, impairments, and poor vision. With such alternative devices, the internet becomes a much greater opportunity for everyone.

With this in mind, there will also always be different efforts for web site design being developed in order to keep up with these new technologies. Consider how long it took for search engines to truly become what they are today. Thirty years?

Are you and your site ready for the next major development? It may be coming sooner than you think!

Mark.

Posted by Mark at 6:55 AM | Comments (0) | Internet Marketing | TrackBack

September 26, 2006

Internet Marketing: Adsense is Dead! Or is it?

I had to jump on this bandwagon started of by Scott Boulch :) If you have not seen it or indeed read it you can get it here

http://www.thedeathofadsense.com/

It's a very interesting report to be honest and a GREAT example of good viral marketing! But is it true what he says? Yes and No is what I would say :) And no that's not a copout Its just that it makes me smile that only in this GAME do people spend so much time and effort on what other people are saying and or doing and not enough time and effort on doing themselves! let me give you an example.

A good mate of mine owns a decorating suppliers. he supplies paint and supplies for decorating to industry and also to the public from his warehouse. He makes LOTS of profit. He works hard everday on his business. What he does not do is run around reading articles posted by other decorating store owners on how they are running their business! He does not even talk to them much to be honest. He does'nt need to because he KNOWS his game. Now dont get me wrong here there is LOTS of good infomation out there on the internet presented by the GURUS! You know them, that rare breed that seem to know everything :) But you must understand that they are trying to sell you something! Thats their GAME and they know it well :) But I digress :)

So is Adsense dead? Well why dont you try and find out for yourself for once! Do your own testing, setup your own sites and get your own results and then you will know for sure huh :) Alternativly you could always run your business based on what other people tell you!

I also find it intersting that most if not all of the gurus actually have real business models. Look at Brad Fallon with myweddingfavors! He is selling a real product not a click or and idea! Mike Filsaime is selling real products and scripts! Brad Callon is selling real products and scripts! I myself have a Horse site a House site (in developement) a links site and sites selling real courses Hmmm see them theme emerging here? I hope so.

Mark.

Posted by Mark at 9:11 AM | Comments (0) | Internet Marketing | TrackBack

September 11, 2006

Internet Marketing: It Takes Only 24 Hours to Get Listed in Google – When You Know How

There is little that is more frustrating as a webmaster than waiting for Google to list your site. When you have your site up and running, it usually means that you’re all set to bring in the clients and have the money start rolling in. To do this, you will most certainly need Google’s help, as it is the current leader – by far – of the search engine world.

Unfortunately, the current wait time is typically between six and nine months for the listing of any given site. That’s just the indexing itself, and doesn’t even include the ranking process.

If you are like most webmasters, the odds are that this is far too long for your marketing strategy and business plan.

Certainly, it is possible to pay a search engine for a faster listing, but why would you fork over a relatively large sum of money, when you can achieve the same results for free?

Indeed, you did not read wrong. There is a perfectly legal, simple way to achieve a listing with Google within twenty four hours that involves neither complex programming nor substantial quantities of your time.

The trick is as follows. Begin by finding websites in your search engine category, at least one of which has obtained a ranking of PR 5 or higher. Exchange links with these sites. That’s it!

This technique works every single time, not only with brand new sites, but also with sites that have been live for quite some time but that have not yet been indexed.

To discover the sites in your category, simply use Google’s search engine for one of your keywords. The list that is produced is the list that you will want to work with for exchanging links.

For even better results, combine this technique with the submission of your site to several good directories. There are many good, free directories available. You could also consider submissions to paid directorys also especially the ones with high PR themselves.

It’s easy, and it works every single time!

Mark.

Posted by Mark at 6:58 AM | Comments (1) | Internet Marketing | TrackBack

August 25, 2006

Internet Marketing: Preventing Web Theft and Copyright Violation of Your Business Information

When you are serious about making your web marketing strategy work for you (I hope you are)! A great deal of your time, effort, and money is usually involved in its application. Therefore, one of the last things that you want to have happen is to discover that someone else has been stealing your business information and marketing copy.

Such unethical activities decrease the value of your own efforts, by taking away its uniqueness as well as making some search engines question your originality, wondering if it is only spam.

The good news is that you can indeed protect the text, graphics, and HTML code of your web pages. For one thing, by creating these elements of your website, they are protected by international copyright laws. However, this still doesn’t mean that people won’t break those laws and use them anyway.

To help discourage people from taking it in the first place, don’t forget to place a copyright statement on each of your web pages, showing that you and you alone own the content of the site, and that it is not to be used without your written permission.

Therefore, you need to take additional steps to prevent that your work isn’t being ripped off. This can include using different copyright scan programs to check the internet and make certain that there isn’t a copy of your material located anywhere else on the internet.

If you should discover that someone else is indeed using your site material, there are some actions that you can take to resolve the situation. You don’t necessarily need to get a lawyer and try to seek them out in court. Usually, a strongly, yet professionally worded email to the webmaster is all that is needed to have your copy removed.

If not, your next step is to contact the violator’s website host and internet service provider (ISP). An email to them will frequently get things moving to have the material removed from the website.

Remember, if you aren’t protecting your internet business materials, they could easily be used by other parties, decreasing the uniqueness and value of your own copy.

Mark.

Posted by Mark at 7:57 AM | Comments (0) | Internet Marketing | TrackBack

August 15, 2006

Internet Marketing: Adwords Click Fraud!

Hi All

I have been running and testing a new campaign for my Adwords-Masterclass course and thought I would show you what classic click fraud looks like :)

As you can see if we look at the image below, at first glance not a BAD campaign. We have over 600 clicks and a 4% CTR. On this I would be looking to improve with tweaking but not a bad start to the campaign!

However from all that not one sale :( So lets look a little further into the stats.

Now we can see that the majority of the visitors stayed less than 8 seconds! Now that looks suspicious. Ok lets dig a little further into some stats.

Oh look most of the visits come from India! What a shock huh :) Anyway I reported it as click fraud but as of yet (5 days) not a peep from Google!

Mark.

Posted by Mark at 6:24 AM | Comments (0) | Internet Marketing | TrackBack

August 2, 2006

Internet Marketing – Which are Better: Blogs or Articles?

Though articles have held the traditional place among internet marketers for building credibility, site content, and creating a place in which to insert search engine optimization keywords, blogs are quickly catching up in usage. But are they all they’re cracked up to be? Which technique is better for your internet marketing: blogs or articles?

Blogs, the newcomer, allow you to provide the same information that you’d give in an article, but on a much more personal level. Articles, on the other hand, are considered to be quite accurate, detailed, and informative. Search engines consider them both to be great sources of information. So which one comes up with the better results – especially for internet ranking?

Blogs keep a site fresh and timely. Articles do give an authoritative edge. Unless you already have a very highly ranked blog, articles will generally achieve better internet exposure, since there are so many more opportunities to present your articles to people. There are many different sites online that allow you to submit your articles so that they can be posted here and there. This same opportunity is not available for blogs.

From a more professional point of view, articles can also help to re-enforce statements you are trying to make about what you are selling. By using an article technique instead of a blog, the perception is that you have taken more care in your writing, and therefore the content is taken more seriously.

However, people understand that blogs are more personal, and whether the author is saying something good about something or bad about something, they are found to be interesting and often trustworthy.

What does this mean for your internet marketing strategy? It’s simple. If you want to promote a product or service, write an article. If you want to make a statement about something, write a blog. Though both are very effective, they have their own best uses.

Mark.

Posted by Mark at 7:40 AM | Comments (0) | Internet Marketing | TrackBack

July 24, 2006

Internet Marketing: Why You Will fail!

I was having an intersting chat with a very WELL known guru today. I won't mention any names but he is probably the most famous, at least I think so :) Anyway we were talking about success on the internet with different ventures and this is what he said...

90% of the people won't do anything with what we show, 5% will try and then despair, another 5% will succeed!! From the 5% who will succeed half will create their own system and will even succeed more.

That's it isnt it! he has summed it up in a nutshell in those two simple lines.

You see the information is there it's just that most people either dont know how to follow it, or they cant be bothered, or they get distracted! I think the worst of these crimes is distraction. The way to overcome that is to follow a well defined plan of daily tasks. If you nibble a bit each day at a very large biscuit sooner or later you wont have any biscuit left will you :)

Mark.

PS
Dont get distracted

Posted by Mark at 1:12 PM | Comments (0) | Internet Marketing | TrackBack

July 21, 2006

Internet Marketing – A Killer Ad is All About the Customer

Even the kindest, most selfless customer is best impacted by an ad that is all about him or her. The world has an “it’s gotta be about me” attitude about products and services that they buy. I know I do :)

This means that when they shop, ads, and other marketing strategies have to speak directly to the customer. You have to let them know exactly how your product or service will benefit them, and you have to do it fast, or you won’t have any affect at all. This is especially so with this internet of ours!

It’s just that easy.

This is, in fact, now considered to be the very heart of internet marketing strategies. It is a mad race to show the world that you will be giving its shoppers exactly what they want, and telling them why they need it so badly. Techniques include ads not only online, but now also in the mobile phone industry to boot!

Since text messages, music, and television are all available on cellular phones, it is easy to have ads that would usually be sent to email, sent instead directly to the cell phone user, right at the time that they’re most interested in buying.

Cell phone giants have studied the way that internet marketing works and are quickly applying it to cellular phone advertising – an industry quickly making millions of dollars.

The funny thing is that it actually relates to the internet’s SEO – Search engine optimization. This is because of the keywording patterns that are used. Since you need to know precisely what phrase you are targeting, what keywords will make the user most likely to head to your site, store, or other location, you will need to have experience on your side.

SEO has been doing this for years, in an attempt to find the best search words for search engines.

So today, when you want to create the best ad, remember that it’s all about the customer.

• How would he or she search for your service when using a search engine or directory on the internet?

• How would your target market identify your product or service?

• What are the greatest benefits of what you sell?

• Most importantly, what small phrase or short sentence would make them want to change what they’re doing right now, and head out to get your product or service right away?

It’s important to identify these elements so that you can spread your marketing campaign beyond the reaches of the usual internet, and into the world of cellular technology.

It’s what works with the customer, and when it comes to the customer, “it’s gotta be about me”.

Mark.

Posted by Mark at 7:25 AM | Comments (0) | Internet Marketing | TrackBack

July 17, 2006

Internet Marketing: Buying Text Links, Be Careful Where You Spend Your Money

Purchasing an ad on a webpage that links back to your site is a great way to advertise your website. This is especially true if you can advertise on popular websites that are frequently visited by your target audience. Search engines will not cause you any grief if you choose to market your site by purchasing text link ads, so there is no reason why you can’t use this method to boost targeted traffic.

Of course, not everyone purchases ads for the purpose of generating targeted traffic. Some choose to buy ads on websites to falsely increase the link popularity of the advertised site. This likely doesn’t come as much surprise to you, nor does it surprise the search engines. After all, if you can increase your popularity through website ads, regardless if they appeal to your target market or not, you’ll probably do it.

However, you shouldn’t forget that search engines have been designed to think that a link means an Internet user has found a useful site, and wants to inform others of its existence. While in the past links were used for this purpose, today the story is much different. Now links could be used as ads, trade between webmasters, or even as a vote opposing another website.

Moreover, webmasters currently have the ability to disable tracking codes on links, because their web analytics software no longer requires these codes to determine their investment return. Thus, search engines have no way of knowing the intention of a link.

Due to the fact that paid ads are creating chaos with search engine algorithms, search engines are constantly updating and conducting research to discover the intent of a link. How can they do this? Most text link advertisements and the websites that sell them, leave some type of coded trail behind. All the search engine needs to do, is investigate to discover what the last coded trails are, find all the pages that feature them, and no longer permit these pages to gain link popularity.

What does this mean for those who purchase ads? It means that if your site is dependent on paid link popularity, your rankings could take a dive. Understand, search engines aren’t trying to penalize anyone for purchasing ads, as search engines are also a type of advertising company themselves. The method they use to discover the legitimacy of text links, is simply a way for them to only count votes and not advertisements.

Therefore, if you are generating genuine traffic from the text links you buy, or are using your ads to boost your SEO campaign, you won’t have a problem developing a good ranking in search engines. Establishing a high ranking is only going to be a problem for those whose popularity depends on selling or buying text link advertisements in order to increase traffic.

Mark.

Posted by Mark at 5:40 AM | Comments (0) | Internet Marketing | TrackBack

July 16, 2006

Internet Marketing: Using Referral Marketing to Get Yourself in the Game

Referral marketing is one of those web marketing techniques that seems to be one of those techniques that people use either when they don’t really have much of a marketing strategy, or when they have let their current strategy slide a bit, and have to catch up. Fortunately, referral marketing has the power to bring a business back to its regular level success, and sometimes even exceed where it has ever been.

Look at what Microsoft did under Bill Gates. They set up Hotmail – a tremendous free email service – in order to make a mark on the web after previous failures. This strategy allowed them to quickly catch up to such internet superpowers as Yahoo! and see the successes that they knew were out there.

Similarly, Google has used this exact same strategy with their Gmail free email service launch.

In fact, many different companies owe the success of their ventures to referral marketing.

The secret to referral marketing is that it corrects the problem that is inherent to today’s free services. Since free services are now considered to be standard on the internet, with free samples, shareware, and services for which money is never required, people have come to expect that certain parts of the internet should be free to them.

However, when the market becomes saturated with free services and items that really aren’t needed, they tend to lose their value. This has become very true with online services, since they are considered the norm these days, and people expect nothing less.

However, when a service isn’t widely available, a free service becomes extremely valuable, especially when the only way to obtain it is through a referral. This was the difference in Google’s technique with Gmail.

They created a free email service – something quite common – and gave it a very large storage capacity, and made it so that only people who are referred can receive this service. This builds an enormous perception of value in the minds of the users. People actively sought out to refer or receive a referral for Gmail.

To use this technique yourself, you need to follow Gmail’s example. Find a free service that is relatively easy to provide, but build the perception of value through techniques such as referral marketing. Soon enough, this perception will transfer over to your entire business.

Mark.

Posted by Mark at 6:37 AM | Comments (0) | Internet Marketing | TrackBack

July 13, 2006

Internet Marketing: Starting a High-Traffic Blog Successfully

We all know Internet experts agree that blogs are among the most effective marketing tools currently available. In fact, it would not be overstepping reality to say that blogs are actually among the most powerful marketing strategies ever to have been invented.

However, just because you launch a blog, it doesn’t mean that you will be successful. In fact, it sounds quite daunting when you consider that it is estimated that there are 40, 000 new blogs launched every day. Unfortunately, a great number of these blogs failed, and only a small number of them actually reach their desired level of success.

So what does it take to be one of that tiny few who achieves that successful, high-traffic blog?

The first thing is to make sure that your blog, just like your business, has a niche of its own. If yours is only one of thousands, or even millions of other blogs written about the exact same topic, your odds of success are very slight. However, if you can find your own small, unique corner of the blog market, you’ll increase your odds exponentially.

Find out in advance how you’ll actually be building and maintaining your traffic. Don’t just assume that because you’ll have a blog, people will show up. You need to get the word out. To get people coming as soon as your blog gets started, you need to have a marketing plan for your blog. One of the techniques that you will want to employ is keywords. By using the right keywords in your blog posts, you’ll ensure that you’ll be receiving better search engine results. The higher your blog is ranked in search engines – especially Google – the more successful you will be.

Consider whether or not you will want to spend money on the marketing for your blog. If you will be putting a great deal of time and effort into your blog then you may find that spending a bit on marketing is a good investment. Google Adsense, for example, might be right up your alley, and within your budget. This can make all the difference when it comes down to whether or not the traffic will truly come in.

Finally, the very best way to bring in traffic for your blog is to write articles, and get them out there on the internet. Submit them to lots of different article directories, and you’ll have a great deal of inbound links and keywords working in your favor.

Of course, even if you take these steps, there is no guarantee that you’ll be successful with your blog, however, you’ll be giving yourself a much better chance. Once you’ve got things going, keep an eye on your stats, and update your content regularly. From there, the sky’s the limit!

Mark.

Posted by Mark at 6:45 AM | Comments (0) | Internet Marketing | TrackBack

July 6, 2006

Internet Marketing: Understanding Your Website Traffic Analysis

Among the best ways to market your website is to understand how to analyze the traffic that already uses it. This way, you will get to know which people are using your website, and what they’re doing once they’re there. Once you know this, you’ll be able to better target your website to your users’ needs.

There are four primary ways in which you can perform a website traffic analysis. These are as follows:

• Use a counter on your web pages to count the number of visitors
• Take advantage of the statistics offered by your internet service provider (ISP) about your website’s traffic
• Buy a website traffic analysis program
• Hire an expert, either independent or in a firm, who can audit your website use

No matter what method you use, there are specific things that you should look for, which include:

• Which of your web pages are the most commonly visited and which ones are used the least frequently?
• Who are your visitors?
• Which browsers are used to visit your site? (so that you can optimize your site the best)
• Which search engines are bringing in the most traffic, and which ones are not performing much at all?
• Which ads (such as banners) are performing the best?
• Where are there bad links and errors within your site?

Essentially, by performing a quality analysis of the traffic that uses your website, you’ll be able to ask the correct questions and come up with the right solutions for polishing your web marketing strategy as a whole. Without using an analysis of your traffic, your entire internet marketing effort will basically be a shot in the dark. You may or may not receive results. You’ll be depending on luck. With the information on your side, you’ll be able to perform your marketing with perfect aim.

Mark.

Posted by Mark at 6:37 AM | Comments (0) | Internet Marketing | TrackBack

May 17, 2006

Internet Marketing: Search Engine Traffic is Your Key to Success

The fact is that the majority of internet marketing strategies out there are risky business. None can guarantee that you’ll achieve better traffic to your site, and more often than not, you’ll find that you can’t even measure the difference that these efforts have made.

There are tons of internet marketing companies that will try to sell you any number of different options from banner ads to mass email campaigns and popup ads. Though these may work on occasion, there is a tremendous risk in investing in them. In fact, most prospective customers will simply ignore them and consider them a nuisance than actually act on them. In this case, such a customer acquisition strategy can simply be considered a waste of your time and money.

If you are looking for something a bit more on the reliable side, then you’ll want to look into the single highest performer in internet marketing: search engines. Yes yes I know your going to no mark its Lists! And I agree but what if you dont have a list already?

By focusing your internet marketing strategy primarily on achieving the highest possible search engine rank, you’ll naturally bring growing numbers of TARGETED visitors directly to your website. You’ll bring prospective customers right to your site when they’re interested in your product or service and at the time that they’re most likely to make a purchase.

Furthermore, search engines are the gift that keeps on giving. When you achieve and maintain a strong search engine ranking, then you will continue building your traffic indefinitely. This is a vast improvement over other internet marketing efforts with a finite lifespan.

Of course, this doesn’t mean that you shouldn’t make any other efforts to market your website, however, if you base your internet marketing strategy on search engines and consider the rest of your efforts to be peripherals, then you will be able to experience a much cheaper, more cost-effective method of traffic growth.

Mark.

Posted by Mark at 6:19 AM | Comments (1) | Internet Marketing | TrackBack

May 5, 2006

Internet Marketing: It’s All About Time Management!

When you own a business, especially one that has features online, time is the most valuable thing you have. Therefore, if you want to make the most of your internet marketing strategy, then you’re going to need to make sure that you’re managing your time properly. So here’s how you can turn your process for earning money into one that uses your time to its fullest potential.

Internet income has three separate stages:

1. Acquiring your product - here is where you choose between your own product or a product from an affiliate company. This stage requires you to budget your time per product. Make sure that you are only looking into any given product for so long, otherwise, you will be wasting time that could be useful in a faster-moving opportunity.

2. Developing your product presentation – with your product chosen, it’s up to you to come up with its presentation. This includes your website, newsletter, and any autoresponder sequences you may have. The first step is always to begin with your website, then move on to the rest of your presentation. With your website up, you are able to move on to the next step – promotion – and then you can come back to your presentation and add to it. However, without your website up and ready, you won’t be prepared for your promotions. Therefore, it is important that you don’t let yourself get wrapped up in making every little detail perfect. Certainly you’ll want it to be good, but don’t spend too much time on your presentation before you are able to move on to promoting your product; the step that will actually be bringing in the paying customers.

3. Promoting your product – no matter how ideal your product choice or beautiful your presentation, if there isn’t anyone there to see it, then it isn’t worth any of the time you’ve spent on it. Therefore, it is vital that you put proper promotional efforts forward to make sure that you product is put in front of your target market. A good promotional strategy is born from good development and implementation. Once you have your strategy in place, you’ll need to spend your time monitoring and perfecting your efforts. While you wait for these results to come about, you can step back and perfect your presentation and add to your products.

By mastering these three stages with the right time management, you’ll always be a step ahead of the internet marketing game.

To be honest Im is NOT the easiest way to make money on the internet! So many people get into selling information products and IM related stuff when they are not suited to that field. If you want to make real money on the internet look for passive income stream opportunitys and then develop those! IM is VERY labour intensive!

Mark.

Posted by Mark at 9:29 AM | Comments (0) | Internet Marketing | TrackBack

April 2, 2006

Internet Marketing: Too much Information!

Yep im on holiday and I could'nt resist a blog post :) I might even take some pics and post them up too ha ha. Man Dubai is the biggest building site I have ever seen in my life. This place is amazing and will be even more so when it's finished! A veritable millionaires playground indeed.

Anyway talking of this post. I was scanning my drive for stuff to read on the beach and it amazes me how many products I have purchased with the INTENTION of reading them only to submit them to the depths of my hard drive! The problem is I am a sucker for a good sales letter (yes I admit it) I also dont like to miss out on information, as I have said before I am an info junky to say the least. I love learning and I LOVE reading.

BUT there is only so much learning you can do and only so much reading and to be honest neither of these are going to earn you any money UNLESS you APPLY one fo the ideas that you read!

Fortunately for me I have several ideas that tick over nicely thankyou. So find an idea and then concentrate on just that one thing until it's working, then and only then move onto the next idea. Oh yes and dont expect every idea to work either :( I have had literally hundreds of ideas that have failed! I have lost count of the sheep that have told me not to try and why am I wasting my time with that internet thing!

But then you only need one to work and you end up on a beach in dubai writing blog posts :) Where are those people now? Oh yes still stuck in their ruts doing the do, the same ol same ol. NEVER be discouraged in fact NEVER discuss with others what you're doing and then they can never discourage you in the first place :)

Mark.

Posted by Mark at 2:41 PM | Comments (2) | Internet Marketing | TrackBack

March 17, 2006

Internet Marketing: The Great Secret!

Do you think the Gurus of internet marketing share their secrets with you? What do you think? Ok let me ask you this way. If you had a secret that was earning you millions or a secret that was adding thousands to your email lists would you tell others what it is? Perhaps you have a brand new product idea and after a bit of research you can see noone else has marketed it. Would you tell others about it before patenting it? Marketing it yourself perhaps!

Of course you would'nt!

The gurus tell you their secrets BUT only after they have milked them for all there worth. Usually the secret you get told has been flayed to the bones for about two years before you even hear about it! So what's my point here? Well perhaps it's this. Why not do your own testing and become your own guru. I mean that's ALL a guru is anyway. Just a normal guy who does lots of testing to see what works and what does'nt! You can do that for yourself you know and et voila next thing you know your name will be up in lights with Corey and Marlon ehhh :)

Mark.

Posted by Mark at 9:30 AM | Comments (0) | Internet Marketing | TrackBack

February 3, 2006

Internet Marketing: The Butterfly Effect!

Unless you live in a cave I guess you must have had at least one email from a GURU offering you endless bonuses if you buy Mike Filsaimes Butterfly Marketing course. I have had about 50 LOL and each one get's better. I am just waiting until I am offered someones wife and kids and then I might buy it ha ha.

I don't doubt it's an excellent course but sadly most 90% of the people who buy it wont use it :( This is the biggest secret in internet marketing and indeed in any venture be it online or in the real world.

"If you implement nothing then nothing will get done"

Remember the Butterfly actually had to flap it's wings!

Enjoy your weekend

Mark.

Posted by Mark at 10:06 AM | Comments (2) | Internet Marketing | TrackBack

December 21, 2005

Internet Marketing: The Secret you ALL need.

I think I have just read the BEST post on Internet marketing I have ever read by far. You can read it Here

Oh so true!

Mark.

Posted by Mark at 1:33 AM | Comments (0) | Internet Marketing | TrackBack

December 20, 2005

Internet Marketing: What's the Most profitable Business to be in online?

I tell you it sure as hell is not internet marketing! Or SEO for that matter :) These guys have to work like hell for their $$$ Plus the competition is HUGE! Everyone wants to be a guru and have their name in lights it seems. Not many achieve that lofty status to be honest.

So what do you think the best, most profitable and easiest to run business is for an online venture? It's got to be membership or service based sites for my money. Yes of course you have got to perform SEO and IM on these sites but that's not the same as selling SEO and IM services! A service based business earns you money simply because people use its service. See if you can come up with some ideas for service based business models.

Mark.

Posted by Mark at 8:17 AM | Comments (0) | Internet Marketing | TrackBack

December 7, 2005

Internet Marketing: Just exactly where do you Start?

A total newbie to the internet asks you where to go to learn about internet marketing. Where would you send them first? What would you attempt to teach them? Would you send them Corey's way? Or maybe to Yanik? What about Ken Mcarthy over here?

It's a difficult one isnt it? For me I started with Coreys "Internet markeitng Secrets" course. What about you where would you send them?

Mark.

Posted by Mark at 9:53 AM | Comments (0) | Internet Marketing | TrackBack

December 5, 2005

Internet Marketing: I bet I can keep you on my site for more than ten seconds!

Most web surfers remain on your website for about 10 seconds before giving up! Did you now that? Here is a list of items that will distract (annoy) your customer for those ten seconds and help him to leave your site!

1. Animations
2. Fancy logos
3. Flash
4. Spinny gifs
5. Banners

Here is a list of items that will keep your potential customer with you for longer than 10 seconds

1. Content
2. Keyword rich articles that relate to what she/he is searching for and you are selling
3. keyword rich reports relating to what she/he is searching for and you are selling
4. Did I mention content
5. Keyword rich content the search engines love
6. An interesting regularly updated blog

Search engines catalogue CONTENT! Not flash, Not imagery (some exceptions), Not logos or spinny gifs either. They like text in the form of content because it tells them who you are and what you are and enables them to index you according to relevance.

Potential customers are generally looking for the same stuff the search engines are. Of course there are exceptions to this if say I am looking for images for design purposes.

So FORGET the fancy stuff until you are HUGE and need to establish brand recognition. Untill that time concentrate on content and on keeping your potential customers happy. How do you keep them happy? Simply give them what they want. And what do we all want?

Information (content) relating to what we are searching for which helps us solve our problems.

Mark.

PS

Did it take you more than ten seconds to read that? Thats what content does :)

Posted by Mark at 9:31 AM | Comments (0) | Internet Marketing | TrackBack

November 30, 2005

Internet Marketing: Google as Big brother?

Well I guess it had to happen sooner or later. This Report from Jason is a real eye opener.

Content is king!

Mark.

Posted by Mark at 11:09 AM | Comments (0) | Internet Marketing | TrackBack

November 25, 2005

Internet Marketing: Ho Ho Ho

I recieved an intersting email today from Sean D'Souza over at Psycho Tactics

You have got to Check this out it's a great read.

Mark.

Posted by Mark at 11:10 AM | Comments (0) | Internet Marketing | TrackBack

November 2, 2005

Internet Marketing: Are you prompt?

Do you know it amazes me the amount of businesses that we attempt to deal with who dont bother to reply to our emails!

I dont know about you but if I dont get a reply after

A: 24 hours im wondering if they got the email
B: 48 im starting to think about other sources
C: 72 hours im looking for someone else to do business with!

Yep about 3 days! It could be that they didnt get my email because of aggressive spam filters (one reason I dont use them)! I guess we are just much more impatient with internet business in general. It must be the surf,find,buy,get mentality.

We reply to ALL emails within 24 hours, even if it's just a "Yep got your enquiry and will be in touch later this week email"

Time and Tide waits for no man and nor do potential customers either!

Mark.

Posted by Mark at 1:01 PM | Comments (1) | Internet Marketing | TrackBack

October 25, 2005

Internet Marketing: I Won the Lottery!!!!!!!!

Well not me exactly :) But this guy did here

In internet marketing terms he has indeed won the lottery. A mix of fad, originality and quirkiness will ensure his 5 minutes of fame (and it is indeed only 5 mins)

But before you all rush off to buy a seemingly cheap PR 7 link! In Pure SEO terms it aint worth squat! A link from a PR7 page with loads of links to other pages is NOT gonna do you any favours at all. I guess in pure traffic terms you might get some traffic from the page while the hype is hot, but im not sure how much would convert to sales be honest. It's hardly gonna be targeted traffic now is it?

I guess the sad part of it all is that if I had put up a site doing a similar thing but giving all the money to a worthy cause I bet my bottom dollar It would'nt have done half as well if at all! I tip my hat to the guy and hope he enjoys his fame and money but it does show how sad and fickle our little world is does it not? Pixel anyone? Only a dollar!

Mark.

Posted by Mark at 8:51 AM | Comments (0) | Internet Marketing | TrackBack

October 19, 2005

Internet Marketing: What comes first?

What do you think is most important to your online business

1. A Great Sales letter
2. A Great autoresponder sequence
3. A good selection of backend products
4. Lots of quality Traffic
5. Lots of good fresh content
6. Regular Article publishing
7. A regularly updated Blog
8. A quality E-zine
9. A massive opt in email list

If you said anything other than 4 your wrong. Traffic is EVERYTHING. Direct marketers know this all to well. Send out 1 million mail pieces and convert just .5% and you have

5000 sales!

It matters not one jot that 995,000 binned your offer!

Get 1 million uniques to your site and even with a poorly written sales letter you will convert some to sales (quite a lot) However have a great sales letter without any traffic and you wont convert anything!

Once you have the traffic you can add in all the other aspects of marketing like a good sales letter and autoreponder sequence etc. Traffic comes first though. Sales letter tweaking, web design tweaking, autoresponders, opt ins etc are all secondry. Important yes but secondry all the same!

Mark.

PS
And now you want to know how to get it huh :)

Posted by Mark at 1:36 AM | Comments (2) | Internet Marketing | TrackBack

October 17, 2005

Internet Marketing: Service or Sales?

Do you think you provide a service to your customers or do you just sell?

As far as I am concerned service only ever begins AFTER a sale. Anyone can sell anyone a product or book etc but that's not service. Learn how to service your customers needs and you will have customers for life and not just one off sales.

How can you achieve this end? Well how about answering all emails promptly. Answering questions in a helpfull manner. Customers are much more likley to build a long term relationship with you if you are helpful and prompt.

lets face it without customers who BUY from you what are you? What is your business? A hobby?!

Mark.

Posted by Mark at 12:15 PM | Comments (2) | Internet Marketing | TrackBack

October 6, 2005

Internet Marketing: How to What to?

Do you know ive been a student of internet marketing from the time I bought Joe karbos "The lazy mans way to riches" and what I have noticed is this. The sales letter invariably promises to show you

How to...

However when you get the course Ebook CD whatever the marketer cleverly switches back to

What to...

I call it the How to What to switch. What do I mean here?

Ok ill give you an example.

"One of the ways to get massive amounts of traffic to your websites is to recruit super affiliates! Offer them a massive commision and the offer of further products for an upsell"

Ok that's a what to. For most of us when we buy Ebooks or how to manuals we want to be told How to, not What to. I want to be told this...

"One of the ways to get massive amounts of traffic to your websites is to recruit super affiliates! Offer them a massive commission. I have compiled a list of super affiliates that I know and also some useful resources where you can find and recruit affiliates to your cause. I find it helpful if you approach a new JV partner with this style of email blah blah.. Do you see the difference here?

One approach tells me what to do and the other (what we all want) tells me actually how to do it in step by step easy to understand terms! If you're writing a course or Ebook tell your customers how to do what you promised in your sales letter not just what to do!

Mark.

Posted by Mark at 7:41 AM | Comments (0) | Internet Marketing | TrackBack

September 9, 2005

Internet Marketing: Drowning in knowledge?

Can you have too much knowledge?

YES you can if you end up confused and spending all your time reading and looking for the latest internet marketing secret! Find yourself a couple of good forums and a couple of good resources/newsletters and stick with that. Otherwise you run the risk of overloading yourself and actually getting nothing done.

Personally I use only three forums!

SEO Elite
SEO Chat
Warriors

I subscribe to only 4 newsletters.

Corey Rudl's (God Bless Him)
Perry Marshalls
Marlon Sanders
Ralph Wilson

When I first started I must have signed up for evey damned newsletter going by every damned markter out there! To be honest though you just cant read that much each day and then follow up on it in a meanigful way.

Don't drown yourself in knowledge. Be selective and then put into motion the biggest internet marketing secret there is....

ACT ON WHAT YOU READ

Mark.

Posted by Mark at 7:32 AM | Comments (0) | Internet Marketing | TrackBack

August 31, 2005

Internet Marketing: No Work!

Hands up how many of you budding internet millionaires thought (mistakenly) that an internet business involed little to No work? What's that! ALL of you :) Yep even I thought that at some point years ago.

Forget that crock of sh-- right now because it's a dream and dreams dont exist! ALL business requires work and an internet business requires possibly a damned site more work because at the same time as running your business there is a whole host of stuff you have to learn how to do if you want to make any money at all!

Here is a good lesson for us all :)

Education

Mark.

Posted by Mark at 10:59 AM | Comments (0) | Internet Marketing | TrackBack

July 26, 2005

Internet Marketing: Got any work?

Strange ehh but I do get lots of emails from companys around the world asking me how much work we have and what we think of the market! All is not what it appears on the internet :) But then you knew that anyway didnt you!

It's just so damned easy to make yourself look Bluechip corporate when in reality your a spotty kid working out of your mums bedroom! Of course not all kids are spotty but you get my point :)

Mark.

Posted by Mark at 10:32 AM | Comments (0) | Internet Marketing | TrackBack

May 25, 2005

Internet Marketing: My God and a tramp that plays golf!

My God! Yep that's how I feel this week! So much so that I have alas neglected my Blog over the past few days (sacrilage I know) We took on 3 new websites for Escape Fitness and One for Reebok uk and suffice it to say one of them has very complex backend funcionality that has seen me and my team suitably busy :( I wish there were more hours in the day sometimes!

On a lighter note we have a tramp near us who has lived in a bus shelter for over 10 years! Locally he is known as Nobby! Anyway it appears he plays golf and has FREE membership to the local council golf course! I am going to take a pic of him tomorrow when I go for lunch as I find it quite funny that a tramp who lives in a bus shelter plays golf :) Life is so strange is it not?

Mark...

Posted by Mark at 2:03 PM | Comments (1) | Internet Marketing | TrackBack

May 13, 2005

Internet Marketing: SEO

I have been reviewing Brad Fallons more than excellent course on SEO. You know I have lost count of the number of courses I have read on this much discussed topic (most of it Bollox), and to be honest this is the best one I have come across. Smoke and mirrors abound in the SEO world and Brad manages to cut right to he chase and present what you need to do in clear and concise terms.

Because of the way in which 15dn gets it's business (Client to Client recommends) I have to admit that I have not bothered with SEO at all on the site! Even so we still get a PR of 4 from Google and this is with no linking strategy at all in place! All this is about to change as with the new site we are going to be doing our own SEO and putting our money where our Mouth is so to speak :)

Racing this weekend in London! Round 3 of the endurance champs and with 4 points seperating the top 5 we need to do well :) lets hope so eh. Race update next week.

Mark...

Posted by Mark at 8:20 AM | Comments (2) | Internet Marketing | TrackBack

May 3, 2005

Internet Marketing: Fencing!

So what has internet marketing got to with fencing then? Not much apart from that fencing keeps you away from your computer and more importantly Blog :(

We had a quote to fence our 3 acres at the back of the house you see and the quote we had came to £10.800 (about $18.000) So me being me said no probs lets buy the posts etc and do it ourselves ROFL. Man I have never worked so hard ever! Now I know why I work with my brain and not my hands :) Not only that but we only managed to get half done so still loads to do :(

So Appologies for being absent with leave. Oh and thanks for the comments on the new site design, very positive.

Tommorow I am going to run through all the software I use to promote a Niche site, because it appears to be a lot :)

Mark...

Posted by Mark at 9:33 AM | Comments (2) | Internet Marketing | TrackBack

April 12, 2005

Internet Marketing: At the forefront...

The problem with being involved with anything internet related is the speed at which you get left behind!

Just when you get comfortable with Blogs, RSS, Atom and Carp. Along comes podcasts and a whole new realm of questions. Not least of which is why should I bother? Personally I find it very easy to get swept along with the crest of the internet and am always excited about new technology, but to be honest do we really need all this information? Do I really need a 3G phone so I can watch a video clip of a football match? Time will tell I guess.

Mark...

Posted by Mark at 9:31 AM | Comments (0) | Internet Marketing | TrackBack

March 31, 2005

Internet Marketing: How NOT to write a sales letter!

Guys I just had to post this! It is so funny

Money Secrets

The thing about this sales letter that shocks me is that despite it being hard for me to believe (mainly because of the pictures and bad grammer) this particular product is ranked 30 or something in the business to business category in clickbank.

So people are believing it and actually buying it!

Mark...

Posted by Mark at 8:44 AM | Comments (0) | Internet Marketing | TrackBack

March 21, 2005

Internet Marketing: Be realistic

Well its Monday again and true to my last post this one is not about horses :) I can't promise I will keep this trend going though!

I had an email over the weekend that is quite sad. Here it is

"I am a failed businessman. I have very little money to spare and so I can't afford to pay you anything at this time, but I do love your products. Please could you send me a couple of your courses free of charge, and then when I get rich I'll send you via paypal double the cost of the material with a healthy bonus! You can then feel free to add me to your list of success stories."

No disrespect to this guy but...

1. You can't start a business with nothing.

Don't misunderstand me here. Many businesses can be started on a shoestring. My Adwords course is just one such business but even that requires some money to run. If you try to start a business while living on $150 a week and with no other money behind you, you're heading for trouble. The slightest hiccup is going to put you out of business fast.

To be honest this is the biggest myth with internet related business in general. That it's easy and can be done with little to no money when you start out! All types of people with little to no experience wake up everyday and think for some strange reason they are going to become millionaires with an internet business! Yes it can be done. Hell even I started out with no experience. But it does take money and it does take time and it does take a lot of hard work too.

I could give this guy a couple of my courses BUT. Nobody ever values what they get for free!

This is very important. We place a value on things, roughly corresponding to the amount of the hard earned cash we've had to pay for them. If you pay £5,000 for a wristwatch, you're going to look after it. If you paid £5, you probably won't care nearly as much. The same goes for information. The faith you have in information, and the use to which you put it, will vary in direct proportion to what you've paid for it. So even if, out of the goodness of my heart, I decided to send this gentleman the information he'd requested, he wouldn't have valued it, and therefore wouldn't have acted upon it.

Mark...

Posted by Mark at 2:27 PM | Comments (2) | Internet Marketing | TrackBack

March 14, 2005

Internet Marketing: Ask and Ye shall receive!

Well Well.

I thought I would post this rather than bury it in the comments Here

On Friday after much consideration I sent a lengthy email to Google stating the reasons I would like to keep and continue to use Adwords-Masterclass

I was of course the picture of politness and most humbly asked if I could be allowed a dispensation and keep the domain. To say I was shocked when they said yes is an understatement :) One minute im being threatened with $100.000 lawsuits, the next it's ok for me to keep it as long as I

A. Put a larger diclaimer

B. Lose the Google logo im using

Fair enough :) Thanks Google for listening to what is in comparison to you, the little guy :) ta very much your all chaps.

Mark...

PS
Just goes to show that a little humbleness and actually asking foir what you want in a clear way can work wonders for you and your business :)

Posted by Mark at 1:08 PM | Comments (4) | Internet Marketing | TrackBack

March 11, 2005

Internet Marketing: Cease and Desist!

Today I have been served a cease and desist email from a rather large corporation! I dont want to name names here (can you get in trouble for that too in our complicated modern world)?! But they dont like my

Adwords-Masterclass Domain name.

They want me to stop using it and transfer it to them :( Apparently it contravenes the American law (that I hadnt heard of)

Anti-cybersquatting Consumer Protection Act ("ACPA")

I have lots of questions regarding this email as you can well imagine! Not least is this? Am I a Uk citizen provision to Amercian laws on an internet that is not policed by any one body and when Im not an American and dont live there? Most confusing huh!

After 5 mins of research I found several other domain names that are similar in nature to mine and also promoting similar products or services. Your comments on this are most welcome. Have a great weekend

Mark...

PS
Any lawyers care to comment?

PPS
David and Goliath! No prizes for guessing my role then huh! Anyone got a packet of gravel?

Posted by Mark at 1:28 PM | Comments (7) | Internet Marketing | TrackBack

March 3, 2005

Internet marketing: Become an Expert in Anything!

If you're an expert already in a niche then congratualtions to you :) If you're not then did you know that by reading for an hour every day for a year will place you in the top 5% in that field!

So if you want to become an expert in SEO for example simply read all you can get your hands on. Have a reading schedule each and every day and let nothing intefere with it. Personally I read when I go to bed for at least an hour. I also read on and off during the day, newsletters, courses that sort of thing.

However it is also true that 90% of people do not apply what they read or aquire! Drag yourself out of that 90% group and then you will experience success.

Mark...

Posted by Mark at 1:19 PM | Comments (0) | Internet Marketing | TrackBack

February 21, 2005

Internet Marketing: So you wanna make some money huh?

Hands up those of you that would like to make some extra cash with your internet business or Blog?

Here is a bit of wisdom for you...

1. Create the website you have been looking for
2. Write like you would like to be written too
3. Sell like you would like to be sold to
4. Talk like you would like to be talked to
5. Deal with people like you would like to be dealt with
6. Create for others what you would like created for you
7. Excite others the way you would like to be excited

Mark...

I am over my cold now by the way :) It appears that no matter what you take, it still takes your good ol immune system to kill the blighter off ehh!

Posted by Mark at 1:24 PM | Comments (1) | Internet Marketing | TrackBack

February 14, 2005

internet marketing, Life and Blogging: Eddie Stobart

Firstly I would like to thank Anita for doing a marvelous job of making sense of my Blog in her review :) fame at last! I guess on current trends it will last me all of 7 mins eh! Sorry Andy but you just don't get 15 anymore im afraid :(

But why oh why Eddie Stobart? Who is Eddie Stobart anyway? For my non UK readers he owns a trucking company called aptly enough Eddie Stobart! His green liveried trucks can be seen crawling there way around the UK's congested road system night and day. last night was my turn to see one.

I had been home to the UK for the weekend and was making my way down the M11 to Stansted to catch my "Fly Niki" back to Vienna. A 9pm flight and I had left in plenty of time to make it (So I thought) 14 miles from Stansted the traffic grinds to a halt. Accident I thought! Sure enough 20 mins later and with me and her indoors watching my time margin slip sliding away an ambulance races past on the hard shoulder, 10 mins later another one speeds past. A whole 45 mins after we stopped PC plod arrives and decides he can sweep the road clean and get the traffic moving again :) I guess he had been in hot pursuit of a nasty speeding motorist but that's another story ehh :)

So there we are two lanes of impatient traffic (me frantic) One lane moving :) In this situation you do NOT let anyone in! It's human nature, just imagine you have'nt seen them and drive on past thankfull that this time you picked the correct lane. So there sits Mr Stobart in his huge green truck. Now he could have barged his way in but No much more subtle is our trucker. He opens his window leans out and looks directly at the driver of the car he wants to let him in. The driver promtply does so. The next truck in the queue does the same and he also gets let in.

This amazed me but it also led my thoughts to marketing (I am odd I know) What's the connection? Well I have touched on this before but it's the barriers you see. Whilst we are inside out little car with all the wndows up we are suitably shielded from humanity, wind your window down and all of a sudden humanity is not so easy to ignore as in the turckers case!

The moral is remove as many barriers as you can on your website and you will sell more of what you're trying to sell! Oh yes and when you want to get let out of a junction just wind your window down :)

Mark...

PS
I missed my flight by the way :( But hey shit happens I guess, even to internet marketers.

Posted by Mark at 1:19 PM | Comments (0) | Internet Marketing | TrackBack

February 10, 2005

Internet Marketing: My Brain Hurts!

The human brain is a much under utilised tool...Yes, even yours :)

All of us are using just a tiny percentage of our brain power. All of us have the capacity to take in and use many times the amount of information we do at the moment. Most of us dont! And hence most of us are not that successfull!

Do you think that I or indeed any successful entrepreneur ever stops seeking out new opportunities? Do we ever stop seeking for new ways to save or make money? Do you imagine that I would ever believe that I had already found all the ideas I would ever need? Of course not!

All successful people are on an ongoing (never ending) quest for improvement and advancement. What works today may not work at all tomorrow. The way you did things yesterday might not be the best way to do them today. Even the most successful people can do things better.

If you're not advancing and developing, you're going backwards. There is no such thing as standing still. No matter what you are doing now or even what your reason is for reading this Blog :) If you want to better your lot you have to use your Brain more and implement what you learn. I know lots of people who dream the best millionaire status you can imagine! They dont actually do anything to bring it to reality mind you! Just dream and hope.

Mark...

Posted by Mark at 3:10 AM | Comments (0) | Internet Marketing | TrackBack

February 3, 2005

Internet Marketing: I hope you upset someone today!

American Express isnt for everyone!

Oh how that campaign must have pissed people off! Well the people that are skint that is! The whole thrust of the letter was that it made the recipient FEEL special if they had money. It evoked an emotional response from them and better still made them want to prove to American Express that, yes indeed you are correct I am special, I have money and thus to prove it you I will have one of your cards, ta very much :)

If you want to sell you have elicit a strong EMOTION in your prospect! People don't almost buy anything. They (You) are very emotionally attached to their (your) cash! Your offer therefore has to trigger a stronger emotion than their cash is so that they part with their hard earnt for it!

American Express did'nt give a flying FCUK if they upset people that could not afford one of their cards, because they were not interested in having those people as their customers anyway! Just as FCUK don't care if they upset all the dads and moms in the land. They are targeting a teenage market and for a teenager it's all the better if mom hates it :)

Mark...

Posted by Mark at 3:09 AM | Comments (0) | Internet Marketing | TrackBack

February 2, 2005

Internet Marketing: Go F*** Yourself

As we say in marketing circles. It's all in the title :) And I can imagine that this title piqued your interest a tad today!

I have in my life sold most things to most types of people :) What I have observed is this. If you approach 500 people with your product or service, you will sell to more of them face to face than you ever will over the phone! You will sell more over the phone than you ever will by direct mail, and more by direct mail than you ever will over the internet.

So what do we conclude? It's quite simple really. As the barriers between your customer and YOU increase, so does the resistance. And sadly so does the abuse!

The person who listens to you and then tells you politely in a face to face situation that they're "not really interested thank you very much",

will be the same person who says "I'm too busy to talk to you!" before slamming down the phone,

and the same person who scrawls "Bollox" across your direct mailing piece before returning it in the envelope you're paying for!,

and exactly the same person who emails you back to say "Go F*** yourself you ass***!"

So when looking at your Blog, Website or even your direct mailing piece that Bob Bly would be proud of :) Try to think about the way you communicate with your customers and potential customers, and the effect the barriers that are there have on them.

Mark...

Posted by Mark at 2:45 AM | Comments (2) | Internet Marketing | TrackBack

January 27, 2005

Internet marketing: Make your Words Sell

As much as I LOVE good design I am the first to admit that it's the words that sell - not the software. Not the cool graphics. And not your expensive Flash presentation. A zillion visitors a week won't generate sales unless those visitors are persuaded to buy from you. And only words, you know these little characters unfolding before your very eyes! - powerful, persuasive, and professionally crafted words - will do it!

Now dont get me wrong here :) Design is VERY important! Because as sure as eggs is eggs if you have great copy and BAD design then that's just about as bad as having BAD copy and great design. Users will still click away and NOT purchase from you! Or read your Blog for that matter :)

When we see a woman, man, car, or a panorama that we like. The decision that we like what we see takes a split second. If we like what we see, we investigate further by looking some more (This is the part that gets me in trouble with her indoors)! The looking more part! In the case of a Blog or website we investigate further by reading! So your design should be instantly pleasing and your words should do the rest.

So Decide NOW Which You would prefer

1. Web Design Awards?
2. A Cool Web Site with all the bells and whistles?
3. Dramatically Improved Sales Figures Using Powerful Copywriting?
4. A mixture of great design and great copywriting?
5. Angelina Jolie or Brad Pit ha ha :)

Mark...

Posted by Mark at 8:51 AM | Comments (5) | Internet Marketing | TrackBack

January 21, 2005

Internet marketing: The Stepford Wives!

Can you remember those Tv ads from the 50's (of course you can't) Even I can't, but I have seen them on occasion. You know the ones? Mrs Perfect Stepford drooling over all the latest gadgets! They heralded a new age. An age where technology would FREE us from the slavery of time! Yeh right one :( The more technology we get the LESS time we seem to have to do anything at all!

How much time do you think you have with an email message before the reader clicks away?

A. 2 minutes

B. 1.30 seconds

C. 1 minute

D. 45 seconds

E. 15 seconds

The answer alarmingly is E! Yes folks you have 15 seconds to grab your readers attention with your marketing blurb before they click away.

The clever chaps over at Marketing Sherpa have produced some wonderfull metrics on all this and it's well worth a read.

Mark wonders what the metrics are for Blog posts! I know what my clickthrough rate is for my feed headlines, but I dont know how long a reader stays once they arrive at the Blog. Hmmm wheres my developer, let's see if we cant get a script for this!

Mark...

Posted by Mark at 8:41 AM | Comments (0) | Internet Marketing | TrackBack

January 17, 2005

Internet Marketing: Information Overload

We all suffer from it in the modern age. Makes you wonder what were all looking for or indeed where we are all going? Of course most of us are looking to improve our lot and as a vehicle to achieve this we have money as a focus. Money Money Money... Yep it does indeed make the world of humans go around.

I read a great post over at Warriors forum this morning and thought (as we Bloggers do) Gotta Blog about that! :)

This is part of it

"I think I can speak for a lot of the people on the other side of the coin. That is those of us who just haven't been able to make it work yet. I have probably purchased something from just about every one of you Warriors out there. Don't get me wrong...I have learned something valuable from everything I have purchased but I have become a "professional purchaser." I AM SUFFERING FROM INFORMATION OVERLOAD!

I consider myself very inteligent. I know internet marketing. I know search engine optimazation. I consider myself a pretty good copy writer. I create my own web pages. What I can't seem do is put it all together.

I am the pie-in-the-sky kind of guy. I go from one venture to another. I start one great idea and then I leave it to go somehwere else. The Great Procrastinator! Every idea I come up with seems better than the first so I leave the first and go to the second. AAAGGGHHH!"

Oh how I can relate to that! You see the BIG problem with all this information and indeed the internet itself is that we were all

SOLD A DREAM OF INSTANT MASSIVE WEALTH

I was sold that dream to. Work 1 hour a day Mark using your laptop whilst on a beach with the waves gently lapping on the shore.

The trouble is the internet is a very speedy place indeed. It seems to suck you in and leave you feeling breathless. From a marketing perspective you also get a feeling of "I must get this done quickly otherwise it will be to late and I'll miss the boat"!

Slow down and focus on one thing at a time, unless you can juggle like a master that is. Pick a project and STICK to it until it's either running automatically or is complete, and by complete I mean when your satisfied. Only then move onto the next project.

Dont buy every E-book out there either! A salesman (internet marketer) is the easiest guy in the world to sell to! We are suckers for a good sales letter :) Only buy the E-books that directly relate to the project your currently working on otherwise you will get sidestepped and lose focus. A Neurosurgeon does not try and become a cardio thorasic surgeon at the same time does he? No!

Be focused in whatever you do and then success in what your doing will find you.

Ill leave you with this thought. Gary player once chipped in from a very difficult greenside bunker. A jouranlist went over and told him how lucky he was to make the shot. Gary replied. "Yes and it's amazing that the more I practice my bunker shots the luckier I get"

Mark...

Posted by Mark at 10:06 AM | Comments (1) | Internet Marketing | TrackBack

January 13, 2005

Google Drops a bomb on Affiliates

or does it?

Well the news I was expecting finally came through. Google AdWords have announced a new policy that on first glance appears to have devastating consequences for people playing the 'lets make a million with affiliate sales' game.

To be honest though I don't see it that way. The Adwords system is very clever, having literally become the world's fastest and easiest INSTANT business. Its just so simple. You find a product that you can re-sell as an affiliate and then hop over to Google and advertise it using their PPC adwords system. Et Voila you have an almost instant business without I might add all the headaches (I have ahem)!

The problem with this has always been that for some products, half the damned ads in Adwords for a particular keyword or search term were from affiliates just like you. these affiliates were all advertising the same product/service. This sadly made Google look bad.

So the wise men at Google sat down around their big shiney table and made a new rule. "I know" one said. We will only display two Adwords ad's for the same website at the same time. Only the ad's with the best click through rate will show up. We will also make it so that affiliates dont have to put the 'Aff' In their ad at all.

What this means is that for ANY given keyword or search term, only one
or two affiliates can play the game now. On first glance most affiliates are not very happy about this at all! But Wait! This is NOT as bad as it first sounds.

Why?

Well for starters with the old system if there were more than two affiliates promoting the same product, in Most cases they were just bidding up the Cost per Click to such a point where it was difficult to make any money at all! Not only that but as far as Google was concerned, multiple numbers of affiliates promoting the same web page did not add any value. Google wants more diversity and relevance in their search results.

So what to do then?

Become a better affiliate :) And you do this by adding more content, more value, and more information to the sale process itself. The days of just brokering traffic are over! Google's new policy effectivly shuts the door on the lazy marketers who didnt make much money anyway) but did push up the bid prices!

If you are advertsing your own product then the new rule makes no difference to you, apart from that you will have to have the destination URL the same as the display URL in your ad.

Mark...

Posted by Mark at 7:52 AM | Comments (2) | Internet Marketing | TrackBack

January 7, 2005

American Dream

I had a thought today (I have them on occasion) Where the hell are all the English internet marketers?

I mean are there any? Apart from me that is and I`m not famous :) I can list reams of cool sounding American ones like Corey Rudl (did he have a name change) Joe Vitale, John Reese, Marlon Sanders etc These names go round and round and yet I never hear of an English marketer? Oh yes sorry Yanik forgot you :) Perhaps it`s because we English have names like John Smith, Dave Brown and Mr Bean! which is not quite in the same league as Joe (Mr Fire) Vitale is it :)

Or is it because as a rule Americans are so much more into the whole hype thing than us Brits are! Certainly as an industry the Guru and Expert status gets bandied about an awfull lot where internet marketing is concerned. Although I never hear Richard Branson being called a Guru and he`s probably got more money than all of them put together! Anyway I digress, what are your thoughts here?

Is the whole internet dominated by the Americans when it comes to internet marketing and related products and services? Or are there some famous Brit and or European ones that I have missed (sacrilage)

Mark...

Posted by Mark at 4:50 PM | Comments (0) | Internet Marketing | TrackBack

December 30, 2004

Secrets

Allen posted this over at Warriors and I just had to copy paste as I couldnt agree more.

I got an email today that confirmed how ignorant and blind some people can be. This fellow was on a rant about how there really are secrets and went on to mention a previous article of mine.

If you take the statement "there are no secrets" out of context and go on a rant or begin posting in forums that "there are no secrets" then you're a moron.

Warriors with a head on their shoulders and the capacity to think for themselves knew exactly what that article was about. The whole point of the article was to stop seeking the "big" secret and get to making money now, today.

Most Warriors already know everything they need to know to make great money on the Internet, right now. Whether they do it or not is entirely up to them. It is most definitely in the slicksters benefit to keep you hanging on seeking the next big "secret" while the whole time they are doing what really makes money and has always made money:

1. Building Huge Lists
2. Creating Viral Systems
3. Doing JV's
4. Running Affiliate Programs
5. Creating Information Books, Packages & Monthly Subscriptions

Look at what they are "doing" instead of what they are "saying" you should do...

Since I pay no attention to search engines whatsoever, if someone knows something about them then, technically, it's a secret to me. However, those with secrets about search engines can take them all along with all the adsense secrets and stick them where the sun doesn't shine because I've pulled in millions of dollars from the Internet without ever once paying any attention to the search engines.

For the vast majority that are actually making money, search engines and PPC's account for very little of their income. Unless you run some of the incredibly huge sites like Freebie or Contest sites that get millions of hits per day, fooling with things like Adsense means you're playing with "tiny money" and your own checks will prove it.

That's not to say money can't be made there. But look closely, how many can actually make this money? The search engine game is almost like MLM. How many can there be at the top? How many can there be on the first page of search engine results? How high can you bid for your chosen keywords?

The fact is, virtually everyone here already knows enough to get down to business and start making money now. But many will continue holding out for that next big "PPC" or "Adsense" secret...while never snapping to the fact that the slickster pushing it just made another $300,000 selling them the book.

Now, with all that said, there are 'obviously' many secrets to be learned from others. We can't find everything on our own. My main point is to not let that blind you to the fact that you can make money "Now" with what's already known and has been known for years.

Use 90% of your time creating and 10% buying all the books and secrets you want, then you'll get somewhere, and not until then.

Mark...

Posted by Mark at 4:58 PM | Comments (0) | Internet Marketing | TrackBack

December 23, 2004

Traffic

We all want traffic!

It matters not if you have a multi million pound website or just a humble Blog. We ALL want MORE traffic! More readers! But can you Blog your way into Google? The answer as to whether you can Blog your way into Googles SERPS is yes, sometimes in six weeks, often in as little as 24 hours.

A Blog is actually one of the most conducive web site mediums to attract more traffic from multiple sources quickly. The trick to getting this to work for you however is in understanding which vital conditions have to be met first.

Most people submit their websites or Blog to Google and wait six to eight weeks to see if they were included in the SERPS. Other people know that the fastest way to be spidered by Google is to leave your link at a site that is already getting spidered (if you can). But even among those people, when they don't see their site in Google exactly the way they'd like to see it, they give up, and say it didn't work for them.

So what gives here?

The place that the majority of people go wrong with SEO is in trying to trick Googlebot into thinking their site matches its standards for inclusion for their desired high traffic keyword, instead of aligning themselves with the purpose that the search engine fills. I.E. relevant content.

You may think that if you study ALL the SEO tricks, you'll have the desired traffic from the search engines and it will then follow that your`s will be the site people come to for the keyword or search phrase they type in, which in turn will hopefully lead to 2% of those people buying what's at your site.

Your not totally off thinking that! There are just easier, faster and less expensive ways to do it. Some of them only have subtle differences from the ways you may know already.

Actually you don't even need the traffic for your most desired keywords or search phrases to be successful! You just need some TARGETED traffic that converts well. Some of the most successful websites I know of generate amazing profits in the tens of thousands with a few hundred visitors every day!

The method I suggest to get the kind of search engine results that can power those kinds of sales, is aligning your site with the purpose the search engine seeks to fill. NOT trying to trick the bot that you have relevant content when you dont! You should still make sure your Blog meets all the basic SEO guidelines. However, the very nature of a Blog makes it easier to meet more of these requirements with less continual tweaking and struggle.

Let's look at the facts, and see how Blogs align themselves more closely with one of Google's purposes as a search engine.

1. If you get your site's link in the path of the search engine spider or robot of your choice, in this case Googlebot, it may well follow it.

2. The way to get it to follow the link is to make sure it can `SEE` your link.

3. If your Blog content fills a need that the search engine's database of links has, it will include your link in its database.

4. If your link fills a deficit of content better than any other site in accordance with Google's `secret` algorithm, it will rank your page well in that area.

So now, the only missing component necessary to our success is finding out how to be the best site Google finds for a category that has a deficit already. One of Googles main strengths is that it is perceived by the People that use it to be able to provide fresh accurate results based on their searches. It follows then, that the main purpose of Googles database of links is to provide this fresh, relevant up to date RELEVANT content on the topics its users desire.

We know that unless you have a news site like CNN or BBCi the closest you can come to this is with a Blog! In fact The freshest, most relevant, most topical information found on the web today is in Blogs, as well as their corresponding RSS or Atom feeds.

A Blog's very function is to contain constantly updated focused content, on one topic or field. Or in my case a broad range of subject matter from internet marketing to Robots! ahem :)

When Blogs first started out, the main topic was often a person's life. The typical Blog was more an online diary for voyeurs. Business Blogs on the other hand tend to be updated records of a certain kind of information that is relevant to their industy sector, or a topic aligned with the interests of their mainly business visitors.

So you need to know the following things in order to get your Blog included in Google's SERPS (Search Engine Results Pages).

1. Where to leave your link(s) so that it or they will get spidered by Google in the first place.

2. How to make sure Googlebot actually sees your link once you have left it.

3. How to set up your Blog so its content fills a deficit.

4. The best way to make sure your Blog does this better than other Blog sites.

As with all things internet there is a specific formula for achieving the above heady mix. I will reveal what it is in part two after Christmas :)

Mark...

Posted by Mark at 5:10 PM | Comments (1) | Internet Marketing | TrackBack

December 21, 2004

Why BUY information?

Someone was asking on a Forum board why bother to buy information products and courses when information is readily available on the internet and most of it is FREE!

On the face of it thats actually a good question. But...

I just did a test and typed the words 'Internet Marketing' into Google and do you know how many pages Google came up with...

34.100.000! Yes that 34 million :)

So the information you can get for free on Internet marketing will be right there, somewhere in the middle of that 34 million websites...

Let assume you trawled say 1000 of those website per day, it would take you 34.000 days to read them all. Sadly you havnt got 34.000 days :( If you live 3 score and ten you have around 25550 days on earth total. And even if you did have 34000 days you could devote to reading, how are you going to sort the good stuff from the rubbish?

You can't, and that's why the internet has paradoxically created an explosion in demand for 'paid for' information products and services.

You see, the internet has encouraged many millions of people (like you) to seek out information on subjects that interest them, people who previously wouldn't have bothered. While they wouldn't have visited a library or book shop, the seemingly quick and easy availability of information online has motivated them to take action.

Action which sadly more often than not has resulted in frustration and disappointment for them.

So now you have a large number of people who have had their interest piqued but not satisfied. The internet has expanded the marketplace, and alerted masses of new people to the possibility that the information they want and need is out there somewhere. They just need somebody to sift it, edit it and summarise it for them into a form they can readily access, understand and use.

This is the complete opposite of what the experts predicted at the dawn of the internet. The internet was supposed to be the death of the 'hard copy' written word. And yet there are more books, newsletters, E-zines, magazines and newspapers published today than ever before and the list is growing daily.

The demand for information in our modern age has never been higher. The amount of raw information out there has never been greater. But the capacity of the average person to turn that raw information into something usable has never been lower.

And that's why it's a Golden Age for Information Publishers and internet marketers. People who can take the important raw information on a subject, boil it down to the essentials, and then deliver it in an easy to read format.

If this interests and excites you (and if you have any interest at all in making a great deal of money in your spare time, it should) then it could be worth you re-assesing your marketing strategys for the coming year.

Mark...

Posted by Mark at 12:32 PM | Comments (3) | Internet Marketing | TrackBack

December 17, 2004

Marketing call to action?

Bob Bly has an interesting post over here
All about marketing with your Blog.

I think this shall raise some interesting discussion :)

Mark...

PS.
I think Bob is actually starting to enjoy Blogging :)

Posted by Mark at 11:14 AM | Comments (2) | Internet Marketing | TrackBack

December 16, 2004

Google Wins Trademark battle

So the federal judge saw sense and decided to rule in favour of Google :)

It is now OK to bid on trademarked terms in Google adwords campaigns you just cant use them in the ad itself! Good news for smaller marketers and affiliates, bad news for large companys! or is it?

The huge insurance company Geico had sued Google over the fact that when people search for "Geico Insurance" other insurance company's ads show up on the right side of the window in adwords ads thus tempting away traffic.

Now whilst I agree it did indeed cost them a lot of money in brand name and reputation buiding to get someone to search for Geico in the first place. I dont agree that this will harm them! Far from it, all they have to do is start an affiliate program of their own and then all the little ad-words ads will be about Geico anyway :) I search for Geico insurance and bam ups pops all the adwords ads mentioning them.

Mark...

Posted by Mark at 1:53 PM | Comments (0) | Internet Marketing | TrackBack

December 14, 2004

To Blog or not to Blog?

That is the question Shakespeare would ask if he were alive today. I posted this over at the Warriors forum and I think it sums up the whole Bloggin thing nicely..

A blog is a collection of posts that is regualrly updated by the owner normally covering a broad range of subjects. The best blogs insert humour and candour into the blog and thus develop a rich and varied readership/following.

Blog readers tend to be very switched on and very critical.

There are not many marketers that have Blogs. So im not discouraging you from blogging. Far from it go for it, but be aware its not easy, takes constant updates and no small amount of wit and charm.

John Reese has a blog but he doesnt update often, which is actually worse than NOT having one! Unless your readership expects that and then it would be ok, say if you did it like a monthly newsletter. I have one (your reading it now). I've actually been blogging since 99 in one form or another. Mr Fire himself has a feed as does Laura Childs (she's just started a Blog I see :) Seth Godin has one that I read as does Dana van Heuval and Debbie Weil. The list is getting endless to be honest.

Most bloggers quickly burn out however. Just as not everyone is an artist so not everyone is an interesting writer. Just because technology enables one, does not make one any good at it! This is the funny thing with the net dont you think? Always amazes me how many internet marketers there are that actually have no experience in the field, but I digress :)

I would suggest that you engross yourself in other peoples blogs before embarking on your own. Then if you do decide to start blogging make it varied and rich and have an internet marketing category amongst your other categorys. Build a loyal readership and then offer them things occasionaly.

Mark...

Posted by Mark at 3:45 PM | Comments (1) | Internet Marketing | TrackBack

December 8, 2004

Knowledge is king

Once Upon a Time...

In a far-away land, a young man went to the forest and said to his Spiritual master.

I want to have unlimited wealth master, and with that unlimited wealth, I want to help and heal the world.

Will you please tell me the secret to creating affluence?

And the spiritual master replied. There are two Godesses that reside in the heart of every human being. Everybody is deeply in Love with these supreme beings. But there is a secret that you need to know...

And I will tell you what it is.

Although you love both Godesses, you MUST pay more attention to one of them. She is the Goddess of Knowledge, and her name is Sarasvati.

Pursue her, love her, and give her your attention.

The other Goddess, whose name is Lakshmi, is the Goddess of wealth. When you pay more attention to Sarasvati, Lakshmi will become extremly jealous and pay more attention to you. The more you seek the Goddess of Knowledge, the more the Goddess of wealth will seek you. She will follow you wherever you go and never leave you.

And the wealth you desire will be yours forever.

There is Power in knowledge, desire, and spirit. It is this power within You that is the key to creating Affluence.

Mark...

Posted by Mark at 2:49 PM | Comments (0) | Internet Marketing | TrackBack

December 7, 2004

Pop ups ooppsss!

Check this article out over at

Jakob Neilson

That should give you pause for thought! Afterall the customer is Always right as we say in the UK!

Mark...

Posted by Mark at 2:47 PM | Comments (0) | Internet Marketing | TrackBack

November 15, 2004

Lock up your Domains!

A subject that is being talked about a lot at the moment is Domain name locking.

Go-daddy has sent to all their customers and email telling them to login and lock-up their Domain names with their registrar.

Why?

Well put it simply a person may not be able to steal your domain, but they sure can cause YOU problems.

Let's see how.

I have some 22 domains, I go on a little trip (I do that often) and while I'm gone someone transfers four of my domains to a different registrar. I don't get my email... it goes through without my saying so. ...(before it couldn't now it can)

Now my domain, still in my name is at another registrar, is it still pointing to my server? I hope so!

I just sold a domain to someone, I go to get it and guess what it is not where I thought it was but with another registrar and I don't have a login. My hands are tied up?

Can the person who transferred my domain get in and change my info. Well, I don't know... and I sure don't want to find out either :)

SO Lock em up now while you can so you dont end up in this little scenario!

Mark...

The related link to all this is Here

Posted by Mark at 9:17 AM | Comments (0) | Internet Marketing

November 6, 2004

Dumb Spam Law!

Spammer Convicted to Nine Years in Prison

The first two spammers ever were convicted of a felony for sending
fraudulent unsolicited commercial e-mail - spam.

Jeremy Jaynes and Jessica DeGroot, a brother and sister team, were convicted in a Virginia court Wednesday of sending AOL users millions of unsolicited commercial e-mail messages while evading AOL's filters. DMNews report that jurors recommended that Jaynes receive nine years in prison and fined DeGroot $7,500.

DeGroot was convicted because prosecutors proved the domain names used for sending the spam had been purchased on her credit card. A third defendant, Richard Rutkowski, was acquitted of similar charges. Formal sentencing has been set for February next year.

Attorney General Jerry W. Kilgore called the convictions a victory in the fight against spam.

"This is a major victory for Virginians and all Americans," Kilgore said. "Spam is a nuisance to millions of Americans, but it is also a major problem for businesses large and small because the thousands of unwanted e-mails create havoc as they attempt to conduct commerce."

Jaynes and DeGroot were spamming AOL members with get rich opportunities and work from home offers such as being a

'FedEx refund processor,'

which they claimed would allow people to earn $75 an hour working from home. According to evidence, Jaynes received 10,000 credit card orders, each for $39.95, during a one month period. Instead of this spammer sitting at home stuffing FedEx envelopes, he'll probably be behind bars next year, where he belongs. Hopefully, with no access to a computer.

15dn note:

We detest spam as much as the next person. But once again over zealous prosecutors passed a ridiculous sentence for first time offenders, i.e. nine years! Get that, NINE YEARS!

Murderers and rapists get less time than that! So much for fairness
in Amerika eh!

Mark...

Posted by Mark at 10:30 AM | Comments (0) | Internet Marketing

September 13, 2004

RSS Masterclass

Hello All

With all the bumpf and hype going on in the media about Blogs and Blogging (yeh they finally caught on) :) I decided to write a course all about RSS and how to utilise it on your site.

The best bit is that its FREE! Yep im giving it away for FREE so grab yourself a copy while its hot

RSS-Masterclass

Its written in my easy to follow dummies style so even my sister could follow it :) Not that she is a dummy! but you know what I mean :)

Mark...

Posted by Mark at 10:43 AM | Comments (0) | Internet Marketing | TrackBack

August 17, 2004

My Surfing habits

Have you noticed how much your surfing habits change the more you embrace RSS?

I have found more and more that I get the feeling "God hes not even got an RSS feed" when surfing and looking for information. OH bummer guess I'll have to add him to my favorites then how boring!

I wonder how many more surfers feel this way?

Mark...

Posted by Mark at 2:27 PM | Comments (0) | Internet Marketing | TrackBack

June 2, 2004

Adwords Course

Hi All

Well my new course Adwords-masterclass is finally ffff-finished, how I like that word.

125 pages jam packed with tips and tricks on how to maximise your adwords campaigns. Ive written it in my normal dummies style :) so its very easy to follow (I think so)

Grab yourself a copy here...

Adwords-Masterclass

Mark...

Posted by Mark at 10:17 AM | Comments (0) | Internet Marketing | TrackBack

March 12, 2004

Sold a Dream

Do you know I really was sold the dream of internet marketing :) You know the one? The one hour a day this is so easy crap I do it whilst at the beach :)

Dont get me wrong here there are some (few) internet businesses that may enable you to work like this, although im yet to find one to be honest! Most take hours of work and effort though.

I have lost count of the new skills I have aquired since starting 15dn. The problem you always face is this.

1. Do it yourself
2. Get a developer to do it for you!

Even if you opt for number 2 you still have to understand your software and requirements enough to get over exactly what you want to the developer! This process in of itself entails a lot of learning!

I am a do it myself type of guy I guess mostly because I dont trust others to do my work for me :( A bit of a perfectionist see! But I do remeber fondly when i dreamed of having an internet business that would run automatically whilst i was at the beach :)

Mark...

Posted by Mark at 10:34 AM | Comments (0) | Internet Marketing | TrackBack