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September 23, 2009 Ecommerce what?Small businesses with an internet presence must pay attention to their e-commerce website design if they want to succeed online. Your e-commerce website design is even more important than choosing a domain name or hosting provider. Some e-commerce website design companies offer hosting, SEO services, and traffic reports, while some focus only on e-commerce website design. There are pros and cons to both. When deciding on an e-commerce website design service, there are many issues to consider before making your final decision. If you use the same e-commerce website design service for your design and your site hosting, there are some important benefits. First, you'll come to trust the e-commerce website design firm because you'll have an ongoing relationship with them. This usually means you'll get exceptional service and responsiveness. Even though e-commerce website design and hosting use different skill sets, most e-commerce website design firms can easily handle both. They've got the creative and technical expertise to provide full service. You should always look at examples of their e-commerce website design work and even contact those clients to get their opinion of the service they've received. Mark
September 10, 2009 Web design AgainWeb page design is a crucial element for creating an excellent web presence. Your web page design says a lot about your business. Whether your business is high-end and serious, or funky and fun, your web page design should demonstrate that you know what your clients want. Your web page design should be clean, efficient and easy to navigate. If you are considering hiring a professional to handle your web page design, you should think about having a custom web page design created, rather than just using a template. A custom web page design could be the thing that sets you apart from your numerous competitors. People will be drawn in by the unique web page design that you present to them. Of course, the professional web page design should get the information across to the audience, but your web page design should also be visually stimulating. In your web page design, you should focus on inviting the customer into the website, making the navigation simple and the uncomplicated. The internet is one of the greatest advertising tools of all time. You owe it to yourself to invest in an excellent web page design. It can make all the difference as you turn clickers into customers. Mark
August 25, 2009 So what about HostingSmall business web hosting helps you get the most from your advertising dollars. If your business doesn't have a website and a small business web hosting service yet, you're missing out on an extremely effective advertising strategy. Small business web hosting and design don't cost an arm and a leg anymore. Small business web hosting has advanced by leaps and bounds in recent years. The smart small business uses a great site to spread its message. Small business web hosting makes this message accessible to all your potential customers. Use a great site and small business web hosting to effectively target the audience you seek to serve. Why wait when you could be raking in more business than you ever imagined possible through the World Wide Web? Small business web hosting allows all businesses the chance to reach out to prospects on the internet. There are hundreds of small business web hosting companies to choose from. The services small business web hosting companies offer provide you with an excellent opportunity to reach your target audience. You can find small business web hosting server space for your website easily by doing a little research on the subject of small business web hosting. Use pay-per-click ads and search engine optimization so your advertisement can reach millions of people daily. Using small business web hosting is one of the most intelligent decisions a company can make in the area of advertisement and getting the word out to the public. Mark
August 7, 2009 Just What is SEO then?Hi Guys A question I get asked a lot is. What's SEO? Search Engine Optimization. If your business has a website, you're using the greatest tool in the small business world - the internet. Now you need to learn about search engine optimization. You've got a beautiful web page with a great design. Effective search engine optimization makes sure your target audience can find you. This is where search engine optimization services come in. Search engine optimization helps make sure your website attracts the people who really want your service or product. A search engine optimization service can help improve the traffic flow on your site. Search engine optimization is used by every successful website. Don't underestimate the importance of search engine optimization - it can mean the difference between being on page one or being buried somewhere on page 200. How does search engine optimization work? Search engines aim to provide relevant results. Search engine optimization helps the search engines recognize your website as relevant. Specifically, search engine optimization helps identify your website as being relevant to what someone searched for. Search engine optimization helps attract more clients because it puts your website closer to the top of the page rankings. By investing in a search engine optimization service, you will get more hits than you would otherwise. This means more traffic for your company and ultimately, more business for you. Mark
July 22, 2009 Thinking Out of the BoxIf you are running a website and you are trying to make money at it, you may have done your fair share of Internet marketing. If you don't know what this means and you have a website up, you probably aren't making much money at it so, here is some basic information on Internet marketing as well as some different approaches you can use. Internet marketing is the same as normal marketing, it's just done on the web and not outside. You make use of well placed ads using programs such as Google Adsense to spread the word around about your website and what you have to offer. You can also design specific banners to place on different website to attract more attention. Social networking is the biggest craze, and a good one as well. This is a great way to spread your information out there and get others to do it as well. But, what if you have tried and are still using all of these methods but you still need to get the word out? Here are three out of the box ideas to market your website. 1) Cars - You can advertise your website on cars with decals, stickers and the like. You may have seen some normal cars driving around with these on them and they are a great way to spread the word around as you move around. 2) Library - You can place information up about your site on public notice boards in public libraries in your area as well as other areas if you know someone else who can do that for you. 3) Newspapers, both local and national - You can place ads in the announcement sections of many papers for very little money and there are people who scour these for information, which can generate a whole new group of people who may come to your site. While Internet marketing is a great way to get information about your website and what you are doing you can't just stop after a week or two. If you are running a site you need to make sure you are constantly updating the content on the site as well as promoting it all over the place. The more you tell people about the site, the more traffic you will get. Mark
June 29, 2009 Internet Marketing - The BasicsDo you that marketing, whether it is done online, in print or on TV is all basically the same thing; trying to inform potential customers about the product or service you provide and getting them to make a purchase from you. Marketing online is as complicated a prospect as it is in outside of the Internet and there are some truly effective ways to go about and some that are not so effective. The first thing any marketer needs to know is their target demographic and audience. If you are selling, let's say, summer pool supplies you don't want to advertise on sites that are local to places that are cold most of the time. This would be a waste of resources, time and effort. Look at who you want to sell to and advertise on sites they would go to. The age group is equally important, if you are promoting a service for, let's say, personal mobility chairs you don't want to advertise on a site mainly frequented by teenagers and young adults. You would want to advertise on medical sites and sites which target senior citizens. Making sure the age demographic is met is very important as well. Another very important aspect of Internet marketing is the social networking front. Making use of social networking sites such as Twitter, Digg, MySpace and Facebook and other sites like these does this. You can gain a large following of people who are interested in the things you have to offer and give them updates on your services and products on a daily basis. The best thing about those mentioned sites is that they are all completely free to use and, if you are lucky, you may get people to help advertise for you by posting about you in their social circles. This is the power of social networking, that you can develop a following of people who will, for free, advertise for you just because they want to talk about your products. The advertising services you use is also very important because using a service such as Google's Adwords is a great way to make sure your ads are targeted to the correct websites without any effort on your part. With Google's Adwords, you create your ad and pay for the service and the system takes care of the rest. Their systems will, based on the options you set up and the keywords in your ad, target it to site with similar keywords and content. This way your ads are placed on site where people visiting them are already interested in the services or products you supply and this helps to target you more effectively. Regardless of how you go about Internet Marketing you want to make sure you target your audience by needs and age and that you advertise on sites related to your business. Doing it otherwise will be a waste of your time and money and advertising. The better targeted you are in your ads, the better a response you will receive and the more business you will gain over time. Mark
May 28, 2009 Internet Marketing - Social NetworkingIf you plan on marketing your website online and you don't plan on utilizing the many social networking sites available, you are passing up a golden opportunity to get some serious marketing done. Social networking sites are full of people who are looking for just about everything imaginable and if they can find it online, they will buy it online. 1. Twitter All of these sites started out as a way to keep in touch with friends and family but quickly blossomed into powerful marketing tools for any type of business there is. The great thing about these sites is that people can choose to follow you on these sites and you can send them up to the minute information about your business. Of all of these sites, Twitter is probably the most useful and powerful site you can use for marketing purposes. People on Twitter can set up their cell phones to receive updates from the people they are following and because of this, you can literally reach your target audience anytime, anywhere with whatever information you want them to have. You can also have you website setup in a way that allows visitors to makes Tweets, a Twitter post about what you have on your site. This will show up as a Tweet from that user who is actually promoting your site for free! This allows you to reach out to a whole new group of people who may not be signed up for your information. My Space and Facebook can also be used as a marketing tool as well and with these you can customize the look of the page as well as place ads and updates about your site. People can also follow you on these sites as well and be updated when you put up new information. The nice thing about these sites is that they include graphics and multimedia to keep your potential customers happy which helps bring them to you and make those all important purchases. Mark
May 12, 2009 Web Design Do's and Don'tsWhen designing a website there are a few things to keep in mind throughout the design and implementation of the website. These are: 1. Appearance As long as you keep these three things in mind, you should be able to have a good looking, easy to use and informative website. Appearance You want the site to look good but not so heavily laden with graphics that is slows the site down or distracts from the information on the website. Graphics should be used mainly to add some attractiveness to the website and highlight certain areas of the site such as specific products. One thing that should never be used on a business website are animated gifs. These are best left to personal websites and should go no further than that. Let's face it, if your visitors can't find the information you have on your website, what's the point in having it there in the first place? Making sure people are able to easily navigate your website and get to the places they want to go is very important indeed. If your visitors are unable to navigate your website, they will be unlikely to return and will look for the information elsewhere. The reason people go to your site in the first place is for information about the topic on which you have built your website. If the information on the site is either outdated or hard to find, your visitors will stop coming to your website. Mark
April 16, 2009 To Blog or Not To Blog?In reality, this is not a question. Blogging is now the most common form of new business websites around. Not only is it easy to post brand new information from almost anywhere, including cell phones, the set up of a blog is really very simple. One of the most popular blogging software suites is Word Press so we will focus on that. You can also customize blogs to have almost any look and feel you want with thousands of possible themes to choose from; some free and others you may have to pay for. However, you can easily run a Word Press blog with a free theme forever and not have to ever pay a cent for the software at all. Mark
March 9, 2009 Internet Marketing 101Marketing is the art of getting your name and product's information out to the public and in normal cases this is done through newspapers, television and other such types of ads. Online, however, there are some different ways that you can effectively market yourself to get your name and URL known to the world. There are different ways to do this and they are: 1. Ads - these are placed on other websites to get people to go to your website These are all effective ways of getting your name out there. You may want to go with some of the less expensive to completely free ways to market your site. The free ways are not always the more effective ways to market your site but they are still rather effective, especially if you are just starting out and don't have much of a budget. The most time intensive of all of the methods would be Social Networking. While not specifically marketing, it can, and is used as a marketing tool by many people. While this method can be very helpful and effective, it also takes up a great deal of time in both preparation as well as continual execution. Placing ads on other websites through and ad service such as Google's Adwords is also very effective however this method does cost money. The nice thing about Adwords is that your ads are targeted to specific website which are about the things you are marketing thus giving you more exposure to the right client base. Through SEO you can make your website much more attractive to search engines which will drive more traffic your way thus potentially allowing you to generate more earnings. While this is really not marketing, it is a great tool that gives you much more exposure. Mark
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