February 15, 2013
The site is going through a major Re design to bring it inline with 2013. Some things might stop working occasionally as we perform this upgrade but we will try and keep any disruption to a minimum.
February 14, 2013
As soon as one decides to venture into the murky world of internet marketing the first question that needs to be addressed is whether to focus solely on organic search engine optimization techniques or pay-per-click promotions (Google Adwords). Even though one would always prefer to harness the benefits of both the methods choosing one among the two can be a necessity because of initial budget constraints.
A lot of research has been performed to prove one better over the other. Organic search engines optimization has time and again been proved to offer several benefits over a pay-per-click campaign. Recent studies shows that people tend to click paid search links less than the unpaid ones. Users tend to ignore the sponsored links and directly hover over the organic list generated by the search engines. The main reason attributed to this is trust. People tend to trust organic result much more than the paid ones. Some searchers even find the paid links annoying as they take the top place in any search result. People feel that unpaid results are more relevant as they are placed higher because of their relevance to the context and not because they have paid to be there. Searchers find organic search results as non-biased and hence more valuable. Today searchers are aware of the distinction between the paid and unpaid results of search engines and they tend to consider the unpaid results more than the paid ones.
But if search engine optimization is so good why would anyone go for pay-per-click advertising. There are of course certain benefits associated with pay-per-click advertisement as well. Pay-per-click advertisements tend to produce results MUCH more quickly than standard search engine optimization but then organic search engine optimization is considered to produce result that last longer than the pay-per-click advertisements.
I view my sites in this way. When it' a new site you are going to have zero traffic from organc search for maybe up to 6 months! Start a PPC campaign and target your main keywords to generate some instant traffic. Of course monitor your budgets tightly on a monthly basis. This approach will get the traffic flowing. Now at the same time work hard on your organic SEO campaign, build your links and constantly add fresh content to build your site. After a time you will start to see FREE traffic from this work. Do a little bit everyday. Of course it's not free traffic LOL as you work damned hard for organic SEO traffic but you know what I mean. You DO NEED a monthly SEO and internet marketing budget so be serious about it!
I have written two courses on this subject but decided for 2013 to rewrite them both so watch this space for the new versions later this year.
January 14, 2013
So how is 2013 turning out for you so far? hey at least the world did nto end again eh :) Bonus.
Today I want to talk about my favorite subject Web Hosting or more specifically Cloud Hosting.
A cloud hosting service is basically like a common web hosting service, with the difference that a number of computers support the management of data. It is a distributed form of hosting, with decentralized servers, with the advantage that the load can be redistributed among other computers in case one of the hosting servers crashes unexpectedly. It essentially uses the concept of cloud computing, which is increasingly becoming a rage among the new generation of programmers. The exact location of the participating computers isn't required and cloud computing is perceived more of a service rather than a product.
The users access and store data through applications which are 'cloud' based, and are shared over the internet, using a web browser. The software or the programs aren't required to be installed in the user's computers and they can be stored in servers located remotely, thus creating a faster and hassle free computing experience. It provides empowerment of end users, giving them total control of the resources as compared to the earlier centralized server model. The user is the winner, ultimately as costs of web page hosting come down, due to lower requirement of hardware and distribution of costs among the participating hardware. Any file can be accessed from any computer, without that particular application being installed at the particular terminal. It results in a greater mobility of data, combined with increasing virtualization and device independence.
For the normal small business owner at the moment I see little benefit. I prefer to know where my files are thanks and I like full control over my servers and what is on them.
January 4, 2013
Or not as the case may be LOL. So another prophecy comes to pass and is awarded the major fail of 2012. Actually it wasn't a prohpecy just a calender coming to an end that got sort of twisted.
Human beings CANNOT predict the future period. Why people think they can never ceases to amaze me.
So happy new year and may 2013 fullfill all your dreams.
December 18, 2012
Web designing is often considered as an art. A website is the first thing which a potential user encounters related to any product or service and it depends on the design of the site to turn that potential into reality or otherwise. There are different tools and software available on the internet and combined with rich doses of inspiration and innovation, web designers can go a long way using some of them.
Firebug is one of the most popular applications. This open source, in-browser web development tool for Firefox has many options such as on-the-fly HTML as well as CSS editing, a logging, analyzing and debugging Java console and a Document Object Model inspection application for quick verification of the elements, as well and their co-relations. It has become quite a rage, developing its own extensions like YSlow and FirePHP. Adobe Photoshop comes next in the popularity meter, for both Windows and Mac users. This graphic editor is useful for tweaking images, development of web graphics. What sets it apart is the wide array of tools and options this software has on offer. A designer can extend his imagination to the widest possible realm and Photoshop has the tool for his needs. Filters Brushes, Actions, Scripting and advanced features like Layer Comps and Revert are some of the most famous tools.
Another of Adobe's masterpieces is the Dreamweaver, available for both Windows and Mac. A complete package, it includes syntax highlighting, an excellent code hinting, an FTP client, project and workflow manager and lastly, the Live View which is used for previewing the codes. A shareware tool for Mac OS, Panic Coda is an alternative which reduces the amount of applications required for website development, such as FTP client, CSS editor, etc. It has a one window system using a tabbed layout for editing, file transfers, SVN, CSS, and a highlight called 'Books', which embeds searchable books on the website. The simplicity and efficiency of the design ensured it bagged the Best Mac OS User Experience by Apple in 2007.
Coming from the Adobe's stable, Adobe Fireworks is a useful vector graphics editor, available both for Windows and Mac users. Unlike Photoshop, this is developed specifically for web designing and makes the task of web layout prototyping and raster editing very easy. It has an option of 'slicing' the mock design to rapidly create prototypes and allows packaging of the design as a PDF file and optimization to make the entire process lightweight. This is of course, not an exhaustive list. Depending on one's style and preferences, the tools' choice can vary from person to person.
September 25, 2012
Of course its not a sauce but if you run a Linuz server you Do need it in abundance :)
PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML. Web site developers use PHP based on their specific needs because HTML output requires a lot of commands to execute. Instead of this cumbersome activity we can use PHP instead. PHP pages contain HTML with embedded code that notifies the inclusion of the PHP script. The PHP code is enclosed in special start and end processing instructions that allow you to jump into and out of "PHP mode." There are various methods of PHP available from existing web hosting companies. PHP allows user to switch between methods.
The default method that runs your account is the ultra fast mod_php apache module. Web hosting companies provide mod_php built directly into the web server which help process your php pages inside the web server process itself. Now there's no need to create a new process for php.
PHP is also capable of providing control and security to developers. Web Hosts give you the option to run all or parts of your site with php as a CGI (Common Gateway Interface). Your scripts will still run fast but have the added protection and convenience of running as your user. You'll also have access to your own php.ini. They also give you the option of running php4 on part (or all) of your site. This is useful for running older scripts that are not compatible with php5. It is also helpful if you need to move a site that relies on php4 and cannot be updated to php5 compatibility.
Some web hosts provide custom php build features. Some customers may require highly specific needs for their php build. They are provided with tools to do their own build and then install the totally custom php binary to run the site.
Hosting with your own private php.ini
There are literally thousands of web hosts to choose from but choose the web host that best satisfy your needs whether its e-commerce or photography. Understanding your website requirements helps later when it grows into a phenomenon.
Thankfully if you host with us you have all the above features built into your hosting control panel :)
August 9, 2012
Two important components of web designing are website architecture and search engine optimization (SEO). Web architecture, as the name suggests, is an overall approach to the design of the system and just like an architectural monument, it requires planning into functional, aesthetic as well as technical domains. The end result, as always, is user centric. Proper interaction of the website with the internet is kept in mind while designing the architecture. Semantic web and web 2.0 have dramatically changed the way web architecture is perceived, with more emphasis on the information's structural aspects.
The above mentioned two concepts have enabled sharing of unstructured data in a uniform manner, providing a common platform. Web architecture is often confused with web designing, but while web design is more of a practical task, which incorporates various other tasks including architecture, website architecture is more of an intellectual concept, which requires proper chain of thought before the actual design. It also includes coding to make the site faster and more attractive, resulting in an enhanced viewer experience.
There are some useful methods under SEO. Indexing one's web page to the popular search engines such as Google, Yahoo or Bing is one of the most logical ones. These engines use 'crawlers' to find the relevant pages and the web pages, once indexed, need not be submitted again. Then, there is the concept of preventive crawling, where the webmasters can shield some part of the web page from getting indexed, which aren't desirable or relevant. Improving the visibility of a site by cross linking its pages to provide more links is a useful method. For image searches, image search optimization is also essential to ensure a page's visibility. This can be done normally through using high resolution images and providing relevant description about them, trying to match the keywords as close as possible.
July 17, 2012
Perl is a high-level, general-purpose, interpreted, dynamic programming language. Practical Extraction and Reporting Language is a common acronym used for Perl is a general-purpose UNIX scripting language to make report processing easier. The latest version to be released is Perl 6.
Perl is one of the most commonly used programming languages used online. From the point of view of a non-programmer, there is not much difference between Java, Perl or even PHP. Perl hosting is widely influenced by the already existing technologies like the C programming language and is quite popular on Linux and UNIX platforms.
It does not make use of system specific features
Apart from being versatile enough to work on all main computing platforms, Perl can be used for advanced level programming also. Perl is successfully used in system administration, programming of network and graphics, etc and can also be used in apps that need database access. Perl is also a good option when it comes to encryption of sensitive information such as online transactions, safe and secure login, etc. Because of such features Perl hosting has become a viable option. Perl hosting allows you to make use of CGI Perl scripts. You can also take advantage of the in-built Perl modules with Perl hosting.
Hosting companies that provide top-notch Perl hosting will make sure that the Perl scripts of the users is provided with optimized performance. Thus, the user will be able to make use of fast and reliable Perl hosting servers with Perl scripts.
June 9, 2012
The internet has done something which is not so visible or expected from any other kind of societal innovation ever made, perhaps after the invention of wheel-redefining our lives. It has spawned off a wide range of professions which have been able to affect millions and giving a fresh outlet for the ever increasing creativity and innovation of man. One among those arts is the art of web designing.
Web design is, broadly what the name suggests- the task of designing websites. It incorporates various disciplines which are used in this work of websites production, as well as their maintenance. Some of these various disciplines include web graphic design, interface design, user experience design, authoring and search engine optimization. Some designers perform each task by themselves and some work in groups, each member being assigned a particular task. It all boils down to designing the website to give it a proper expected front-end look, which we, as the website users will experience and interact with.
The technology used in web designing depends on the stage of the production process it is being used for. Standardized mark up, either hand coded or WYSIWYG editing software generated are the tools used for creating websites. HTML, or HyperText Markup Language, is the platform of web designing, the language in which the codes are to be written. eXtensible HTML (or XHTML) is a widely popular tool with much stress on accuracy. The latest version, HTML5, supporting XML serialization is available now. For the users to edit the contents of an existing site, there's Content Management System, which doesn't require the user to have any knowledge of the complex HTML.
June 5, 2012
A user interface is the final front-end screen which is available for interaction by the user. This is the final display a web developer has on offer, and it should ideally be as lucid and comfortable as possible, to maximize the user experience. No wonder, it is also sometimes called 'user-centered design'. It basically depends on striking the balance between the technical and the visual aspects of the website. It should be flexible enough to allow any modifications or update in the future, and should do its job without any unnecessary frills and attention.
The process of interface design involves a series of phases, each having its own preference order depending on the end product requirement. It starts with the functionality requirements gathering assembles a list of functions required by the system and the user needs. Then we have the user analysis, where the potential users are evaluated in various parameters such as their usage of the website, its essentiality in their lifestyle, their expectations in terms of the visual styling of complexity, etc. The information architecture designs the process flow of the system and prototyping develops wireframes, either paper prototypes or interactive screens. The prototypes are the most basic look of the intended site and focus mainly on the layout of the system.
Interface design has undergone a lot of research and debate, particularly on fixing the standards for designs. The discussions have resulted in an IFIP user interface reference model, which includes four dimensions-input/output, dialogue, technical/functional and organizational dimension. Research has shown that a variety of programming for GUI can be made possible by ways other than writing the code.
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